AFRIFF 2025 opens in Lagos with the theme “Rhythms of the Continent,” celebrating Africa’s fusion of film, music and cultural storytelling
The 14th edition of the Africa International Film Festival (AFRIFF) opens in Lagos on Sunday, November 2, bringing together filmmakers, industry leaders, and audiences from across Africa and the diaspora.
Running through November 8, the festival will showcase feature films, documentaries, and shorts that reflect the richness and diversity of African storytelling.
A major highlight this year is the Africa Film and Content Market (AFCM) — a new initiative designed to deepen creative trade and boost tourism inflow.
Founded by Chioma Ude in 2010, AFRIFF has evolved into one of Africa’s premier film gatherings, attracting more than 2,000 participants annually.
This year’s edition, held at the Landmark Centre and other venues across Lagos, is expected to test the city’s readiness for larger cultural tourism events ahead of the festive ‘Detty December’ season.
Backed by the Lagos State Ministry of Tourism, Arts and Culture, AFRIFF forms part of the state’s creative industry agenda to position Lagos as a film-friendly global destination.
As in previous years, the festival will feature screenings, masterclasses, workshops, and pitch sessions, creating a dynamic environment for professionals, students, and enthusiasts to learn, network, and showcase their craft.
The 2025 edition boasts a powerhouse jury of global film professionals drawn from Africa and beyond. They will decide winners in multiple categories, including the prestigious Globe Awards, honouring excellence in artistry, storytelling, and cultural authenticity.
This year’s theme — “Rhythms of the Continent: The Afrobeats Film Movement” — celebrates the intersection of Africa’s music and film cultures.
It challenges filmmakers to reflect on whether cinema can achieve what Afrobeats has done globally — capturing the world’s imagination while staying rooted in African identity.
The opening film, “3 Cold Dishes,” executive produced by Grammy winner Burna Boy, sets the tone. The revenge thriller explores the connections between West African rhythms and global music culture, blending sound and storytelling in fresh, daring ways.
AFRIFF’s industry programme will also include sessions on film distribution, marketing, content commissioning, and cross-border partnerships.
Its mission remains consistent: develop African cinema to compete globally, connect filmmakers with investors and distributors, and empower emerging talent through training and exposure.
With its blend of cinema, music, and culture, AFRIFF 2025 promises to be the festival’s most ambitious edition yet — an electrifying celebration of Africa’s creative renaissance on the global stage.
Culture4 years ago
