Telecommunications company, Globacom, on Tuesday, said that Ojude Oba and similar festivals in the country had enormous potential to promote cultural diversification, national identity, harmony and unity.

The Chairman of Globacom, Dr. Mike Adenuga Jr. made this known in his goodwill message to this year’s Ojude Oba festival in Ijebu Ode, Ogun State.

He also noted that these age-long festivals could foster cultural exchange and showcase Nigeria’s rich heritage to the world.

Dr Adenuga observed that the theme of this year’s celebration, UNITY AND HARMONY IN IJEBULAND: THE GIFT OF OJUDE OBA, emphasised the values that the festival had espoused for over a century that it has been in existence.

He added that the festivals also had potential to boost tourism and help in the diversification of the economy which was why the Federal Government and many governments across the globe have placed tourism on top of their development agenda.