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What Nigeria needs to fix in the tourism sector, according to an expert

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Nigeria is a land of boundless cultural treasures, beautiful destinations and natural wonders. Yet, beneath the surface, lie complexities and untapped potential in the world of tourism that many are unaware of.

We turn to Dr Adun Okupe, a seasoned professional in the world of tourism, to shed light on the nuances of Nigeria’s tourism landscape and what the country needs to fix in the tourism sector.

What are the challenges of the tourism sector? And how do you think they can be fixed?

I would say the biggest challenge is the lack of an approach and a deep understanding of what tourism means. Many times when we talk about tourism, we’re mainly focusing on international tourists. However, tourism goes beyond that; we can have domestic tourists and regional tourists, right? Anyone who spends over 24 hours in a place qualifies as a tourist. So, it’s about understanding what tourism truly means.

We need to recognise that we have a strong domestic market that we’re not effectively promoting. In countries like the United Kingdom, India, and America, domestic tourism contributes more revenue than international tourism. It’s also important to understand that tourism is primarily about the leisure economy. It involves creating a balance between work and play and enabling people to understand how they can engage in leisure activities. We shouldn’t limit tourism to special zones for tourists; people should be able to come and experience the local community. How can they engage with various communities? How can they explore and discover new places?

One of the root causes of the challenges is the lack of a comprehensive approach to tourism. While security is often mentioned as a challenge, taking security seriously can address other issues as well. Making tourism more accessible and ensuring safety and security are crucial. Often, governments have invested a lot in creating documentation, but implementation is the key. I would encourage us to identify one or two short-term focal areas, harmonize efforts, and achieve concrete results before taking on more initiatives. It all comes down to defining who should visit your destination and why. We must be clear about who we want to attract and the unique qualities of our destination that make it appealing.

What is the way forward for tourism in Nigeria?

I think it’s nice that we have a Ministry of Tourism. Private sector leaders have been working hard over the years to advocate for a dedicated Ministry of Tourism, and we’re very happy that it has now become a reality. I believe the way forward is to ensure that the Ministry builds upon its existing efforts and adopts a more strategic and holistic approach to tourism development across Nigeria. Instead of trying to cover all states simultaneously, we should focus on pilot or pioneer states, perhaps three, four, or five key states, and collaborate closely with them. We should simplify and harmonize policies and also provide clear guidance to potential investors. Investment is essential for the sector, but inconsistency and lack of clarity can deter investors.

What role can we, as Nigerians, play in promoting tourism in our country?

As Nigerians, we need to recalibrate our understanding of what constitutes a better life for all of us. For employers of labour, this means drilling down to understand what it means for the people who work with you. Are you creating spaces where they can work effectively while also having time for other activities? Are we fostering a sense of discovery? There are numerous business opportunities in the tourism industry, including various value chain opportunities. Often, we find ourselves all looking at the same thing. As Nigerians, I believe we should embrace more innovation. We need to recognise opportunities and harness them in meaningful ways.

There are abundant opportunities within the tourism sector for self-employment. The advantages include flexibility and the ability to engage in professional work that doesn’t adhere to a rigid nine-to-five schedule, especially as the world of work is evolving. It’s about how families spend time together, how they explore and discover.

When you cultivate a sense of wonder and curiosity, it can truly help you understand better how other people live and realise that we are more similar than different. This perspective can lead to seeing things differently.

I believe that there’s a significant amount of work to be done in terms of tourism information and awareness creation. It’s an area where the private sector can collaborate with the public sector to drive awareness. It’s about raising awareness, conducting sensitisation programs, and setting examples. Let people take action.

Nigerians should explore their own environments, explore their own country right?

Yes, exploring your own country and then, of course, exploring others. I remember going to speak to a school some years ago, a Secondary School in Ikeja, and some of the students went on holidays abroad. But what they did is they went shopping. That’s it. They went to McDonald’s and went shopping. I would say that, that’s travelling, but you know, they hadn’t explored the museums, they hadn’t explored galleries, they hadn’t experienced cultural activities. So my session was about helping them see that they could do more. They could explore more within Nigeria and also when they travel abroad so that there’s an immersive experience, not just ‘oh, I’ve gone to London and I’ve gone to Oxford Street to buy clothes.’ It’s more about discovering what makes London London. What’s the history of London?

So we can also do the same here. What makes Ikorodu Ikorodu? What’s unique about it? What’s peculiar about it? And then you start to really understand more about how Lagos has emerged over time to become this bustling city that we all love to live in.

How can Nigerians looking to travel and explore go about navigating the security concerns in the country?

I would say that crime is not a Nigerian word. Crime happens around the world, and I’m not saying that it’s less important to address it in Lagos or Nigeria. But in cities like London and many other countries, there’s crime, yet these cities continue to attract tourists because there’s a narrative and a perception of how they see themselves and the place.

If we perceive that an environment and community are not safe, what are we doing about it? It comes back to how we participate in that. Of course, there’s a lot of work the government have to do in terms of the perception of security and taking security seriously. We also need to communicate that we’re making destinations safer and more secure. But the other thing I wanted to add is tourism actually also contributes to this. When a community understands that tourism is going to provide more sustainable livelihoods, they become your protectors because they don’t want anything to jeopardise the positive tourist experience in their locality.

And that’s where countries like Kenya and Tanzania have done very well. They have been able to really get the tourism spirit ingrained in the local population, so they take responsibility for the environment and the community. We need to do similar work because the type of security we need has to be community-based. When people understand that they can travel safely, their experience will be secure, and they will be protected because the community understands that this will lead to improved lives for everyone.

Another thing is that we have this rural-to-urban migration, which is really affecting our rural areas, making them isolated, deserted, and unsafe. However, with tourism development and attractions being revamped and redeveloped in these areas, it would also bring more activity, which would stem this rural-to-urban migration. This means that more people will stay within their local communities to invest, develop, and work, which would also lead to safer environments by decongesting the cities.

What is one area that is often overlooked by our tourism sector?

One thing that I think we need to take more interest in is how we can enhance the tourism experience in Nigeria for individuals with physical disabilities. I believe that when we start addressing this issue, it will also lead to greater inclusivity for the elderly and families with young children and infants. So, for me, I’m inclined to explore these aspects and contemplate how solving these challenges can benefit a wider range of people. Consequently, this will make destinations more accessible, including hiking paths and routes to waterfalls.

How can the government make travelling more accessible for people with disabilities in Nigeria and how can they move around a little bit more easily across the country?

I don’t think it’s solely the government’s responsibility to achieve this. I believe it’s more about us taking the initiative. We have the responsibility and the agency to drive the changes we desire. What should the government do? They could establish a policy for accessible tourism. I’m certain that when I was involved in the Lagos State master plan, we included it as part of the plan. However, the question now is how well are we implementing it. So, what can people with disabilities do? I think it’s primarily about collective engagement. We operate within a capitalist society, a capitalist system. There are financial resources available from various quarters in Nigeria that we haven’t tapped into. We need to recognise that we’re not just losing potential revenue; we’re also neglecting the importance of improving the lives of more Nigerians and others. Therefore, inclusivity is of utmost importance.

The final point I’d like to emphasise is that the tourism sector needs to consider how to welcome people with disabilities. I’ve been advocating for this for a long time, to see more individuals with disabilities being visibly integrated into our environment, society, workplaces, and daily activities. In fact, the United Kingdom had a Home Secretary who was blind, illustrating the incredible potential of individuals with disabilities. Tourism can serve as a catalyst for this change because it offers a flexible working environment, adaptable schedules, and a range of professional opportunities.

Culture

WAKE UP! Art Exhibition Returns for a Second Act

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WAKE UP

The contemporary art and photography exhibition “Wake Up!” is back again for a second edition.

Curated by Awele Onwordi, Wake Up! 2 exhibition pays homage to the Nigerian youth and burgeoning street culture which many of its contributing artists reference in their works.

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Titled “Young, Wild, Free”, the exhibition celebrates the creativity, resilience, freedom and cultural influence found in Nigerian youth.

Taking aim at societal issues and economic concerns, the exhibit reflects the youth and their refusal to compromise or bow despite all the challenges stacked against them while charting youth culture through art, music, fashion, skateboarding, photography and community.

The exhibition will be held, once again, at the Angel and Muse Gallery at 25 Sumbo Jibowu street off Ribadu Road off Awolowo Road in Ikoyi.

It will open on Saturday 5 September 2026 and will run until 11 September 2026
This second edition which focuses on celebrating, nurturing and exploring artistic practices rooted in youth and street culture will feature works from DENCITY and SUPERGLIDER HOUSE.

Exhibiting artists include Ajilore Kehinde – their work is deeply influenced by Nigerian street culture and works of other artists like Slawn, Peters Ejiro, etc, Chuka Onwordi – graphic designer who embodies themes of death, melancholy and beauty in his works, ZIDYEP – Abuja based creative whose works move between digital and physical spaces through art, graphic design and air brushing , Franklyn Okoye – graphic designer and artist whose works explore themes of identity and hyper-reality, Awele Onwordi – founder & curator of WAKE UP and multidisciplinary artist whose practice spans character art, creative logo design, album covers and more , Oluchi Kogolo – digital illustrator whose work explores street culture, personality and storytelling through a raw and playful visual style and Kozetuo Apeji – multidisciplinary artists who work explores experimental approaches to problem solving through both digital and traditional art forms.


Commenting on the exhibition in her curatorial statement, Awele noted that “despite economic instability, limited opportunities and socio-political challenges, Nigerian youth continue to shape culture through music, fashion, art, skateboarding, raves, photography and community.”

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Continuing and harping on the raison d’etre of the exhibition she said, “Young, Wild and Free exists to celebrate Nigerian youth while also creating a platform that supports and amplifies them.”

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Opinion

When Port Harcourt hosted Wole Soyinka

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Port Harcourt

By Dr. Sam Akpe,

The hall wore a robe of expectations as minutes ticked towards the hour. The city was wrapped in the mood of impending festivity. Something was in the air. Road safety personnel and armed policemen were on duty—directing traffic and maintaining orderliness along Woji Road.

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A walk into the event hall felt like an excursion into a carnival. From the urbane music equipment emitting jazzy tunes, to the symmetrically-arranged seats, the arty wall decorations, and the storybook backdrop, poetry was on display.

Outside, directly opposite the car park, a massive poster announcing the event in the making—the Annual Wole Soyinka Lecture with a life-size portrait of the literary legend—exhibited what was about to unfold.

The imposing poster also indicated two other persons—the technocrat extraordinaire, Chief Ndutimi Alaibe, as chairman of the day, while the former Aviation and Aerospace Development Minister, Chief Osita Chidoka—was the guest speaker.

Indeed, almost the entire Port Harcourt—a city of political frenzy, soaked in oily wealth but surrounded by shantytowns—was in colourful feel of expectancy, as it awaited the arrival of Akinwande Oluwole Babatunde Soyinka, Africa’s first Nobel Laureate in Literature.

Then almost surreptitiously, the literary idol walked into the hall unannounced. Except for his traditional white hair, the big smile, and the hawk-like penetrating eyes, the hall almost missed his entry. Eventually, everyone rose in honour of the reverential figure—the father of modern political literature.

The 92-years old, with a deep voice, was in the city not just to attend a lecture in his honour, but to participate in a highbrow yearly ritual of the National Association of Seadogs, also called Pyrates Confraternity—a body of intellectual militants founded by him several decades ago.

It turned out to be quite an explosive event. Chairman of the summit, Chief Ndutimi Alaibe, known simply as ‘Timi, paid extensive tributes Wole Soyinka before setting the tone for the lecture that triggered off wide-ranging discussions.

‘Timi told the audience that Nigeria is immeasurably better today because of people like Soyinka who, throughout his remarkable journey, has consistently chosen the harder path—the path of conscience, courage, and truth—when silence could have been safer, easier, and far more rewarding to him.

Labelling the scholarly sage as a man with generosity of spirit and loyalty to friends, he applauded Soyinka’s readiness to encourage worthy causes, and the extraordinary willingness to show up whenever principle, rather than prominence was needed.

He declared, “Today, we honour you not merely with words, but with our presence and our shared commitment to engage the very questions your life has posed to our nation for more than six decades—questions of justice, accountability, freedom, and the moral courage required to build a truly democratic society.”

Besides, the lecture, the event was also a celebration of those described as the National Association of Seadogs Martyrs—a group comprising members of the confraternity arrested on February 17, 1997, imprisoned and tortured by the military in Rivers State on accusation of undue radicalism.

Their ordeal, which lasted 72 days, stated Dr Joseph Oteri, the confraternity leader, was an unplanned journey into the darkest hell of the late General Sani Abacha’s regime, “for daring to believe that Nigeria deserved better than the boot of a dictator,” until they were freed by a court of law.

‘Timi noted that the arrest and prosecution of the Pyrates was basically “for refusing to be silent in the face of oppression” describing the victims as “enduring symbols of resilience and civil courage in the struggle for the restoration of democracy and the rule of law.”

He said the anniversary of the event reminded everyone that democracy not freely bestowed; but was won through the sacrifices of countless Nigerians –many celebrated, many unsung—who endured intimidation, persecution and personal loss in defence of freedom, justice and accountable governance.

Going down memory lane, he mentioned other martyrs of democracy to include “Dele Giwa, whose fearless journalism challenged military authoritarianism until it claimed his life, Ken Saro-Wiwa and the Ogoni Nine, whose martyrdom awakened the world’s conscience to environmental justice and human rights, Kudirat Abiola, whose courage sustained the struggle to reclaim a stolen democratic mandate.

“We remember Chief Alfred Rewane, whose unwavering commitment to democracy cost him his life. And we remember Chief Bola Ige, Nigeria’s former Attorney-General and Minister of Justice, whose assassination remains, to our enduring national shame, unresolved.”

Then he added: “Whether through imprisonment or assassination, torture or intimidation, these men and women bore heavy personal burdens so that future generations might live under the rule of law rather than the rule of fear.

“Their stories remind us that civil courage is not an abstract ideal. It is rather the willingness to stand for what is right, even when the consequences are severe and deadly.

“As we honour their memories today, may we also recommit ourselves to completing the work for which they sacrificed so much—building a Nigeria founded on justice, accountability, constitutional governance and respect for the dignity of every citizen.”

The hall sat in silence, except for intermittent applauses and fulfilled smiles from Soyinka as ‘Timi recalled rare moments of encounter with the erudite professor several years ago—a part of four decades of relationship that has profoundly shaped his understanding of what Soyinka means to Nigeria.

He mentioned an instance of close interaction in 2006 when, under the auspices of the Commission of Nobel Laureates, Soyinka was part of an international mission that visited the Niger Delta to promote peaceful dialogue and undertake a fact-finding exercise in the region—including a visit to the Niger Delta Development Commission, where ‘Timi served.

He recalled that after listening to their presentation, Soyinka remarked that the NDDC had taken on an enormous burden on behalf of a beleaguered region and deserved to be remembered as one of the positive initiatives of the Obasanjo administration, adding with characteristic generosity, “I will remember to commend him when next I see him.”  

Two years later, ‘Timi’s late wife, Alaere, extended an invitation to the revered literary czar who was then in the United States, immersed in an exceptionally demanding schedule, to visit ‘Timi’s village of Igbainwari in Opokuma, Bayelsa State, to inaugurate the Wole Soyinka Library—an initiative of Alaere’s organisation, Family Reorientation, Education and Empowerment (FREE).

He revealed that what made that visit even more remarkable was that Soyinka “did not merely fly in to perform a ceremonial duty and depart. He chose to spend the night in our modest country home in that remote riverine community.

“For a man of such global stature—a Nobel Laureate whose voice commanded respect across continents—it was an extraordinary act of humility. Let me add that he also tried Izon local brew.

“By his presence, he honoured not only our family but also an entire community that had long felt disregarded, affirming that no place is too small, and no people too insignificant, to deserve dignity, learning, and hope.

“He spoke with genuine admiration of my late wife’s vision, courage, and steadfast determination, recognising in her work a powerful testament to what conviction and selfless service can accomplish. He said ‘I am not often impressed with people, but she has succeeded in impressing me with her drive, her vision and her total commitment.’”

‘Timi noted that Soyinka created more impact during that visit when he spoke to the youth of the Niger Delta whose militancy at that time had emerged as one of the defining challenges confronting the Niger Delta.

Soyinka offered a wise counsel urging them to choose dialogue over violence and a future built on peace, not conflict.

With characteristic moral clarity, he challenged them to embrace “intellectual militancy in pursuit of the region’s development—a powerful call to exchange the force of weapons for the power of ideas, knowledge, and constructive engagement.”

By his confession, ‘Timi’s reminiscences were not merely out of nostalgia, but because they spoke directly to the event of the day, or as he put it, long before “reclaiming the state” became a familiar phrase, Soyinka was already living it’s meaning.

Or how would you describe a man of Soyinka’s standing journeying to a remote community which many considered too insignificant to matter, just to inaugurate a library and spend a night among strangers without ceremony or pretence, in an environment of budding militancy—with violence on parade.

Soyinka’s act simply affirmed that the true measure of leadership is not the distance one travels, but the willingness to stand with people wherever they are. ‘Timi described this as principled leadership and accountability exercised with wisdom and humility.

On the of the theme: “Reclaiming the Nigerian State through Accountability, Justice and Civil Courage” the former managing director of NDDC said it speaks directly to the realities of the Nigeria—a country we inhabit and the nation we aspire to build.

His words: “Nigeria is blessed with extraordinary human talent, abundant natural resources and remarkable resilience. Yet we continue to fall short of our collective potential. Our national challenge has never been a lack of diagnosis; it has been a failure to act consistently on what we already know.”

It was his view that too often, the institutions designed to hold power accountable have been weakened, thus making justice, for many Nigerians, a privilege rather than their inalienable right.

Restating the virtues of the confraternity, he said: “This gathering cannot, in good conscience, speak of reclaiming the Nigerian state without confronting one of the cardinal evils that the National Association of Seadogs was founded to repudiate.”

That evil, called tribalism, has birthed partisanship, clannishness, ethnic chauvinism and statism, while the enduring values of nationalism, absolute honesty, absolute selflessness, and love for all have been neglected, said ‘Timi.

He asserted that, tribalism has become less an individual prejudice than a systemic condition, coursing through Nigeria’s national bloodstream and eating away at the very fabric of our society.

He noted that reclaiming the Nigerian state must therefore begin with reclaiming ourselves—by ensuring that the principles we so proudly profess are applied consistently, without fear or favour, irrespective of tribe, political affiliation, or the identity of those who wield power.

Ultimately, he said, “accountability is sustained not by laws alone but by the courage of men and women who insist that those laws apply equally to the powerful and the powerless.”

His position was that reclaiming the Nigerian state would not be achieved by a single dramatic event, but through the steady accumulation of principled choices by citizens who refuse to be indifferent, institutions that remain faithful to their mandates, and leaders who choose integrity over expediency and courage over convenience.

Falling back on his modest experience in public service, ‘Timi said the journey has reinforced one enduring lesson in him, that sustainable development cannot exist without accountability, and that where institutions are weak, hope gives way to cynicism; where accountability is upheld, even limited resources can produce lasting impact.

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He urged participants to see beyond the event of the day as they aim to rebuild Nigeria, knowing that “nations are not reclaimed by rhetoric alone,” rather, they are reclaimed “when conscience triumphs over convenience, when institutions are stronger than individuals, and when citizens summon the courage to do what is right, even when it is difficult.”

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Opinion

Obasanjo declares ‘political war’ on Adeola, vows to test strength in Ogun Central

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Obasanjo

By Oriyomi Olufemi B

Former Ogun State governorship aspirant and Peoples Democratic Party (PDP) candidate for Ogun Central Senatorial District, Prof. Iyabo Obasanjo, has declared what she called an “all-out political battle” against Senator Solomon Olamilekan Adeola, popularly known as Yayi, accusing the All Progressives Congress (APC) senator of “betrayal, dishonesty and lacking integrity.”

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Speaking during an interactive session with journalists in Abeokuta on Wednesday, Obasanjo said she had resolved to “show who I am” after alleging that Adeola failed to honour promises made to her following the APC governorship consensus process.

I’m on a war path to show who I am. My name and my family’s name are indelible in the history of Ogun State. For anybody to want to rubbish me, they will find out the hard way that I’m not rubbishable, she said.

Obasanjo alleged that after a reconciliation meeting, Adeola requested one week to respond to issues raised but failed to communicate. I gave him six weeks. After I resigned, he started calling me. I never picked his calls and I never will. Once you’ve broken my trust, you are dead to me, she said.

She claimed her supporters had sought three concessions during the meeting: support for her senatorial ambition in the APC, reimbursement of campaign expenses from the governorship race, and inclusion of members of her political structure in his administration.

Obasanjo said she told Adeola he did not have to grant all the requests but should simply indicate what he could accommodate.

I told him to let me know what he could do so I could explain it to my supporters. Instead, he failed to keep his word. I think he is a man that lacks integrity. He sees people as things to be used, she alleged. She further claimed the senator later attempted to win her over with money, describing the amount offered as insulting.

Obasanjo also asserted that the APC halted her governorship ambition because of the momentum her campaign had generated, adding: If I had continued, there was no way I wouldn’t have beaten Yayi.

The former senator announced the commencement of her senatorial campaign, stating she would begin consultations with PDP structures across the six local government areas of Ogun Central before wider media engagements. Moving forward, I will be doing more media engagement. I am now open to interviews,” she said.

Obasanjo anchored her confidence on her record in public office, citing interventions in mechanic villages and community infrastructure.

Politics is about making people’s lives better. If you cannot make things better for individuals and society, there is no reason to be in politics, she said.

In Ogun Central, I believe I am unbeatable. People know my brand because they have seen what I have done. My focus is on my senatorial district, and we are going to win it, she declared.

Dismissing concerns over the simultaneous conduct of presidential and National Assembly elections, she said, Our people are not stupid. They know who they want to vote for. On fears of election violence, she added: We are citizens, and we will defend our rights. No violence can stop people from voting for who they want.”

She maintained that her nomination met electoral requirements, noting that the Independent National Electoral Commission (INEC) had accepted her as the PDP’s Ogun Central senatorial candidate.

We met the deadline. I was within the time limit, and INEC has accepted me as the PDP candidate, she said. She vowed to beat Yayi to a pulp at the polls.

Prof. Obasanjo, daughter of former President Olusegun Obasanjo, served as Commissioner for Health in Ogun State and later represented Ogun Central in the Senate from 2007 to 2011.

Her name recognition and past performance in office remain assets in the district, particularly in Abeokuta South, Abeokuta North, Odeda, Obafemi-Owode, Ifo, and Ewekoro LGAs that make up Ogun Central.

Senator Adeola, however, is the incumbent senator for Ogun West but has been a central figure in APC politics in Ogun State, with significant grassroots machinery and backing from party structures. He won his current seat in 2023 after switching from Lagos West.

Political observers note that Obasanjo’s threat signals a potentially bruising contest in Ogun Central, where PDP retains pockets of strength despite APC’s dominance at the state level.

Her ability to mobilize her old structure, leverage legacy projects, and frame the race as a referendum on “character and trust” will test Adeola’s reach beyond Ogun West, should he seek to contest in Central.

As of press time, Senator Adeola had not publicly responded to Prof. Obasanjo’s allegations. The APC in Ogun State also has not issued a statement on the claims regarding the governorship consensus or post-consensus agreements.

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With campaigns set to intensify, Ogun Central is shaping up as a key battleground. Whether Obasanjo’s “war path” translates into electoral upset will depend on PDP cohesion, voter turnout, and the credibility of her claims among undecided voters — with investigations into party negotiations and campaign financing likely to feature in the coming weeks.

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