Events

Seaman’s Schnapps celebrates Alaafin’s coronation in Oyo

Published

1 year ago

April 7, 2025

Seaman’s Schnapps Alaafin of Oyo coronation

Seaman’s Schnapps crowned official drink at Alaafin of Oyo’s coronation, reaffirming its cultural role in Yoruba royal traditions

Seaman’s Schnapps, Nigeria’s leading prayer drink, took centre stage as the official drink at the coronation of the 46th Alaafin of Oyo, His Imperial Majesty, Oba Akeem Abimbola Owoade I.

The grand occasion, hosted at Olivet Heights in Oyo, celebrated not only the ascension of a new monarch but also the enduring legacy of Yoruba culture on a global scale.

Dignitaries, royal fathers, and cultural envoys from across Nigeria and the diaspora—including Brazil, Cuba, Trinidad and Tobago, and other corners of the Americas and West Africa—gathered to witness the deeply symbolic event.

The diverse attendance underscored the far-reaching influence and ancestral significance of Yoruba heritage.

Throughout the coronation ceremonies, Seaman’s Schnapps held a visible and honoured role. Its presence was felt across major venues and sacred rites—from libation rituals to blessings offered by traditional leaders—demonstrating the brand’s deep-rooted alignment with honour, spirituality, and cultural prestige.

Mr. Gbemileke Lawal, Marketing Manager for Seaman’s Schnapps, commented on the brand’s involvement: “Being part of this historic Oyo moment reaffirms Seaman’s Schnapps as the drink of honour, heritage, and prestige.

To be at the heart of such a globally significant Yoruba cultural event demonstrates the timeless relevance and stature of our brand.”

Senior Brand Manager, Mrs. Nnenna Uche-Onyenacho, echoed this sentiment, stating: “It was a true delight to witness the pride and power of tradition so beautifully showcased.

Being part of this historic moment as the official drink is not merely an honour—it drives our commitment to do even more.”

Seaman’s Schnapps’ contribution extended beyond ceremonial participation. As a symbol of heritage and respect, it reinforced the brand’s legacy as a custodian of culture—supporting royal institutions and preserving traditional values.

The coronation also served as a vibrant cultural bridge, linking African traditions to their diasporic descendants and reaffirming shared roots.

Following weeks of traditional rites and festivities, the coronation signalled a new era for the Oyo Empire. Amidst the grandeur, Seaman’s Schnapps proved once again that it is more than just a beverage—it is an embodiment of ancestral pride and cultural continuity.

As Yoruba royalty steps boldly into the future, Seaman’s Schnapps continues to stand at the crossroads of history and heritage—uplifting tradition, honouring ancestors, and celebrating a legacy that unites generations across continents.

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Events

Rechael Okonkwo’s Carnival Brings Free Healthcare to 5,000 Residents

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5 days ago

September 2, 2026

Mariam Balogun

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Culture

WAKE UP! Art Exhibition Returns for a Second Act

Published

2 weeks ago

August 27, 2026

Mariam Balogun

The contemporary art and photography exhibition “Wake Up!” is back again for a second edition.

Curated by Awele Onwordi, Wake Up! 2 exhibition pays homage to the Nigerian youth and burgeoning street culture which many of its contributing artists reference in their works.

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Titled “Young, Wild, Free”, the exhibition celebrates the creativity, resilience, freedom and cultural influence found in Nigerian youth.

Taking aim at societal issues and economic concerns, the exhibit reflects the youth and their refusal to compromise or bow despite all the challenges stacked against them while charting youth culture through art, music, fashion, skateboarding, photography and community.

The exhibition will be held, once again, at the Angel and Muse Gallery at 25 Sumbo Jibowu street off Ribadu Road off Awolowo Road in Ikoyi.

It will open on Saturday 5 September 2026 and will run until 11 September 2026
This second edition which focuses on celebrating, nurturing and exploring artistic practices rooted in youth and street culture will feature works from DENCITY and SUPERGLIDER HOUSE.

Exhibiting artists include Ajilore Kehinde – their work is deeply influenced by Nigerian street culture and works of other artists like Slawn, Peters Ejiro, etc, Chuka Onwordi – graphic designer who embodies themes of death, melancholy and beauty in his works, ZIDYEP – Abuja based creative whose works move between digital and physical spaces through art, graphic design and air brushing , Franklyn Okoye – graphic designer and artist whose works explore themes of identity and hyper-reality, Awele Onwordi – founder & curator of WAKE UP and multidisciplinary artist whose practice spans character art, creative logo design, album covers and more , Oluchi Kogolo – digital illustrator whose work explores street culture, personality and storytelling through a raw and playful visual style and Kozetuo Apeji – multidisciplinary artists who work explores experimental approaches to problem solving through both digital and traditional art forms.

Commenting on the exhibition in her curatorial statement, Awele noted that “despite economic instability, limited opportunities and socio-political challenges, Nigerian youth continue to shape culture through music, fashion, art, skateboarding, raves, photography and community.”

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Continuing and harping on the raison d’etre of the exhibition she said, “Young, Wild and Free exists to celebrate Nigerian youth while also creating a platform that supports and amplifies them.”