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Nigeria’s carnival industry set to boost unity, economic growth, says VP Shettima

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Nigerian carnival industry economic growth

VP Kashim Shettima highlights Nigeria’s carnival industry as a driver for economic growth, youth empowerment, and national unity.

 

 

Vice President Kashim Shettima announced on Wednesday that Nigeria’s carnival industry holds tremendous potential not only to showcase the country’s cultural heritage but also to foster national unity, youth empowerment, and economic growth.

Speaking at the Presidential Villa in Abuja during a meeting with the Abuja International Carnival delegation, Shettima expressed the government’s commitment to elevating the carnival sector as a strategic component of Nigeria’s economic agenda.

 

Also read: Shettima, Abiodun, others for Ojude Oba festival

 

In a statement issued by Mr Stanley Nkwocha, Senior Special Assistant on Media and Communication to the Vice President, Shettima emphasised that the global carnival industry, valued at approximately $5 billion, offers a viable economic avenue for Nigeria.

“The value of the global carnival market is estimated at $5bn. This underscores its potential to assist us in our economic growth agenda,” he said.

The Vice President pointed out that beyond financial gains, Nigeria’s carnival industry could foster unity by bringing together diverse ethnic groups to celebrate a shared cultural identity.

Shettima highlighted the popularity of international events like Brazil’s Rio de Janeiro Carnival and Nigeria’s own Calabar Carnival, which has become a cultural mainstay for the Efik and Ibibio communities.

He encouraged the Abuja International Carnival delegation to restore the event to its former prominence, noting that the Abuja Carnival once held a strong place in the cultural calendar.

“The Abuja carnival used to be an even bigger event. I urge you to fast-track all efforts toward holding this event,” he said.

The Vice President also mentioned that the government, under President Bola Tinubu’s administration, has invested in the Digital and Creative Enterprises programme, a $618 million initiative aimed at bolstering Nigeria’s digital and creative industries, with carnival development as a key focus.

This support, he noted, reflects the administration’s belief in the carnival industry’s role in creating job opportunities and strengthening national identity.

Kehinde Adegbite, CEO of the Abuja International Carnival, expressed gratitude to Shettima for his support and shared plans to collaborate with the Ministry of Art, Culture, and the Creative Economy.

“The carnival brings unity, empowers the youths, and helps discover talents,” Adegbite stated, describing the carnival as a platform for youth empowerment and talent discovery.

With robust backing from the government and planned partnerships across ministries, Nigeria’s carnival sector is poised to make a significant impact on the country’s economic landscape, promoting unity while creating pathways for young Nigerians in the creative industry.

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OLOJO….Ile Ife’s September Gift To Culture

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OLOJO

By Halima Adaba,

 

It was a featubal if the people. It was for the anciebt town of Ile Ife, which the Yoruba race refards as the Source.

Also read: Olojo Festival 2026: Ooni Urges Leaders to Prioritise Citizens

And ut was a festivsl for the King, Arole Oduduwa, Oonirisa, Adeyeye Enitan Ogunwusi, Ojaja II.

And so between September 24 and 28th 2026, the annual featuval dazzjed in all its white glory.

Tge Monarch paid the traditional ancestral homage and offered propitiation as part of the sacred rites of the Olojo Festival.
It was a powerful expression of Yoruba heritage, spirituality, and enduring tradition.

Call it a collection of beautiful moments, faces, colours and cultural expressions.

Every frame tells a story.

Every face carries the energy.

Every moment keeps the heritage alive.

Undoubtedly one of the most sacred cultural celebrations in Ilé-Ifẹ̀. It marked a day associated with creation, thanksgiving, ancestral heritage, and the sacred appearance of the Ooni of Ife wearing the revered Aàrẹ crown.

There were also the devotees of the famed god of thunder – Sàngó who were hardly conspicuous at the festival.

Many other traditional groups came out with candor, showing a powerful expression of Yoruba cultural identity, spiritual devotion, and respect for the ancient traditions of Ilé-Ifẹ̀.

Devotees of Sàngó bekieved the ‘appearance’ of the god of thunder on Seotember 26th could be understood as a symbolic meeting of ancestral heritage, spiritual devotion, and the celebration of creation.

It was a moment when the sounds of drums, chants, and traditional praise poetry brought the history of the Yoruba people to life.

Although Olojo is closely associated with Ogun, the god of iron, and the sacred traditions of Ile-Ife, the presence of Sàngó devotees reflected the rich diversity of Yoruba spiritual heritage.

Also read: Olojo Festival 2026: Ooni Urges Leaders to Prioritise Citizens

As a participant enthused at the festival, “To witness Sàngó Olúkòso emerge on Olojo Festival day is to witness a living expression of history, identity, and ancestral pride.”

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WAKE UP! Art Exhibition Returns for a Second Act

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WAKE UP

The contemporary art and photography exhibition “Wake Up!” is back again for a second edition.

Curated by Awele Onwordi, Wake Up! 2 exhibition pays homage to the Nigerian youth and burgeoning street culture which many of its contributing artists reference in their works.

Also read: Five rising stars battle for 2026 Headies Next Rated

Titled “Young, Wild, Free”, the exhibition celebrates the creativity, resilience, freedom and cultural influence found in Nigerian youth.

Taking aim at societal issues and economic concerns, the exhibit reflects the youth and their refusal to compromise or bow despite all the challenges stacked against them while charting youth culture through art, music, fashion, skateboarding, photography and community.

The exhibition will be held, once again, at the Angel and Muse Gallery at 25 Sumbo Jibowu street off Ribadu Road off Awolowo Road in Ikoyi.

It will open on Saturday 5 September 2026 and will run until 11 September 2026
This second edition which focuses on celebrating, nurturing and exploring artistic practices rooted in youth and street culture will feature works from DENCITY and SUPERGLIDER HOUSE.

Exhibiting artists include Ajilore Kehinde – their work is deeply influenced by Nigerian street culture and works of other artists like Slawn, Peters Ejiro, etc, Chuka Onwordi – graphic designer who embodies themes of death, melancholy and beauty in his works, ZIDYEP – Abuja based creative whose works move between digital and physical spaces through art, graphic design and air brushing , Franklyn Okoye – graphic designer and artist whose works explore themes of identity and hyper-reality, Awele Onwordi – founder & curator of WAKE UP and multidisciplinary artist whose practice spans character art, creative logo design, album covers and more , Oluchi Kogolo – digital illustrator whose work explores street culture, personality and storytelling through a raw and playful visual style and Kozetuo Apeji – multidisciplinary artists who work explores experimental approaches to problem solving through both digital and traditional art forms.


Commenting on the exhibition in her curatorial statement, Awele noted that “despite economic instability, limited opportunities and socio-political challenges, Nigerian youth continue to shape culture through music, fashion, art, skateboarding, raves, photography and community.”

Also read: Five rising stars battle for 2026 Headies Next Rated

Continuing and harping on the raison d’etre of the exhibition she said, “Young, Wild and Free exists to celebrate Nigerian youth while also creating a platform that supports and amplifies them.”

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Isese Day 2026: Sotayo Gaga, Farulee Light Up Lagos Festival

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Isese Day

Isese Day 2026 brought colourful Yoruba celebrations to Lagos as Sotayo Gaga and Farulee joined the festivities and attracted attention from fans (more…)

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