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    Shettima, Abiodun, others for Ojude Oba festival

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    Shettima, Abiodun, others for Ojude Oba festival

    Vice President Kashim Shettima, Governor Dapo Abiodun of Ogun State, and the Minister of Culture, Art, and Creative Economy, Hannatu Musa-Musawa, among others, are expected to lead other eminent individuals and tourists to this year’s Ojude Oba Festival.

    The global festival, which showcases the rich cultural heritage and endowments of the people of Ijebuland, is celebrated every third day of Eid-el-Adha at Awujale’s pavilion.

    This year’s edition will be held on Tuesday, June 18.

    The Awujale and Paramount Ruler of Ijebuland, Oba Sikiru Adetona, is the chief host of this colourful event, during which over 100 age-grade groups of males and females (Regberegbes), decked in resplendent attire, pay annual homage to the traditional ruler.

    Speaking during a press briefing held on Tuesday at the Heritage Hall of Awujale’s palace, the Chairman of the Planning Committee for this year’s festival, Chief Olu Okuboyejo, described the annual festival as a gift of the Ijebu nation to Nigeria and the rest of the world, being an outstanding model in religious tolerance, coexistence, and harmony.

    Okuboyejo said that the theme of this year’s celebration is “Ojude Oba: Unity and Harmony, Our Gift.”

    The Chairman explained that “the theme is predicated on the relentless emphasis and unique characteristics of the festival that have earned the Ijebus so much acclaim in the promotion of sustainable unity, concord, peace, and harmony among the Ijebu populace.

    “Existence of harmony among people of diverse backgrounds plays a pivotal role in the growth and development of any society. It provides a viable basis and clear roadmap for social transformation, cultural liberty, and economic prosperity to thrive limitlessly.”

    He said that, as is tradition for the annual festival, Vice President Kashim Shettima has been chosen as the distinguished Nigerian guest of honour for this year’s celebrations.

    Okuboyejo said, “The Festival Committee is pleased to inform you that we expect to host the Vice President of the Federal Republic of Nigeria, His Excellency, Senator Kashim Shettima, as the Special Guest of Honour, alongside the Governor of Ogun State, Prince Dapo Abiodun, and his amiable consort, Mrs. Bamidele Abiodun.

    “We are also expecting the attendance of the Honourable Minister of Culture, Art, and the Creative Economy, Barrister Hannatu Musa-Musawa, among others.”

    Speaking on the essence of the celebration, Okuboyejo said that the annual festival is not only about the flamboyant parade of culture and tradition by Ijebu sons and daughters, who usually appear in their magnificent cultural attire.

    He disclosed that the festival also provides the Ijebu people and visitors the opportunity to supplicate to the Almighty God, take stock of their activities, embark on self-help projects, and reunify with family members and acquaintances.

    Okuboyejo said the festival equally boosts commerce and trade in its entirety, as commercial and trading activities are at their peak before, during, and immediately after the festival, saying that the festival touches every sphere of life in Ijebuland and its environs.

    Speaking during the briefing, the Commissioner for Culture and Tourism in the state, Mr. Sesan Fagbayi, described the annual festival as a unique forum for mobilizing the convergence of Ijebu sons and daughters for the socio-economic development of Ijebuland, Ogun State, and the nation at large.

    Fagbayi said that the state government will always support the hosting of the festival because it has, over the years, fostered the promotion of unity among the indigenes of the state and all stakeholders, as well as promoting the tourism and cultural value chain of Nigeria to the outside world.

    Festivals

    Calabar Carnival 2024 attracts over 300,000 tourists, boosts local economy

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    Calabar Carnival 2024 tourism

    Calabar Carnival 2024 drew over 300,000 tourists, driving a 42% increase in attendance and generating billions in revenue for Cross River.

     

     

    The recently concluded 32-day Calabar Carnival 2024 proved a monumental success, attracting over 300,000 tourists and generating billions in revenue for Cross River State.

    This marked a 42% increase in attendance compared to 2023, according to the Cross River Tourism Bureau.

     

    Also read: Calavegas band secures back-to-back Carnival càlabar wins

     

    Speaking in Lagos, the bureau’s Managing Director, Ekpenyong Ojoi, revealed that the carnival, which ran from 1 November to 31 December 2024, brought a significant influx of visitors from across Nigeria and beyond.

    “Calabar recorded over 300,000 tourists during the festival period, with most visitors coming from Abuja, Lagos, and neighbouring Akwa Ibom State,” Ojoi stated.

    He highlighted that the 2024 festival saw a significant rise in onsite spectators, with an estimated 450,000 attending key events such as the Cultural Carnival, Children’s Carnival, and Bikers Carnival. This was a substantial increase from the 279,486 spectators recorded in 2023.

    Furthermore, the carnival achieved global visibility, with over 1.2 billion viewers watching via DSTV channel 198 and over 100 million viewers tuning in through online streaming platforms.

    The tourism boom translated into remarkable economic benefits for Calabar. From November to December 2024, hotel occupancy rates rose from 57% in 2023 to 68%, with many establishments achieving full capacity during peak dates in December.

     

    Revenue highlights include:

    • Hotel bookings: Estimated at ₦2.79 billion ($1.74 million), driven by 100% occupancy at key hotels such as Hogis Royale and Metropolitan Hotel.
    • Food and breakfast sales: Estimated at ₦900 million ($562,000).
    • Ticketed events: Funfest, Calabar Fashion Show, and Queen of Humanity generated ₦100 million ($66,000).
    • Nightlife: The city’s top five nightclubs contributed ₦400 million ($267,000).
    • Miscellaneous activities: Online streaming, food, drinks, dancers, and car rentals added another ₦1 billion ($667,000).
    • Transportation: Visitors spent an estimated ₦8.87 billion on air, road, and sea travel.

     

     

    Ojoi also emphasised the cultural significance of the carnival, with tourists visiting key attractions such as the OMR, Marina Resort, and Kwa Falls. The festival continues to strengthen Calabar’s reputation as a premier destination for cultural tourism in Nigeria.

    “The Calabar Carnival is not just a festival; it’s a celebration of our rich heritage, a boost to our economy, and an opportunity to connect with the world,” Ojoi added.

    As the Cross River State Government continues its efforts to promote tourism, the success of the 2024 Calabar Carnival demonstrates the transformative potential of cultural events in driving economic growth and global recognition.

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    Festivals

    Calavegas band secures back-to-back Carnival càlabar wins

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    Calavegas Band Carnival Càlabar

    Calavegas Band, led by High Chief Edem Duke, wins Carnival Càlabar 2025, citing creativity, teamwork, and thematic excellence as key to success.

     

     

    The Calavegas Band, led by former Minister for Culture and Tourism High Chief Edem Duke, has emerged victorious at the just-concluded Carnival Càlabar 2025, marking their second consecutive win.

    Duke attributed the band’s triumph to the unwavering commitment of its members and their creative interpretation of this year’s carnival theme.

    During a celebratory get-together at the former Mirage Hotel in Calabar, Duke shared insights with journalists about the secret behind the band’s sustained success.

    He emphasised that their achievements stemmed from adhering strictly to the carnival’s rules and fostering an environment where members could fully express their talents.

    “There’s no secret to this other than committing ourselves to the very best of creative potential and utilisation of personnel,” Duke stated.

    “We focus on interpreting the theme and aggregating all the inherent talents within the band to compete favourably with others, ensuring what we present is unmatched.”

    Duke, a seasoned performing artist and cultural ambassador, explained that the Calavegas Band’s philosophy lies in blending creativity with disciplined choreography and an understanding of the carnival’s spirit.

    This winning formula, combined with a strong leadership vision, has set the band apart.

    The band’s performances this season demonstrated an extraordinary level of collaboration, creativity, and dynamic execution, earning them high praise from judges and audiences alike.

    Duke reiterated that while winning is gratifying, the primary focus remains on sustaining the carnival’s vibrancy and cultural essence.

    Looking ahead, the Calavegas Band has ambitious plans to expand its reach by launching operations in the Central and Cross River North Senatorial Districts.

    This initiative aims to identify and nurture fresh talent, ensuring the band continues to dominate the Carnival Càlabar scene.

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    Festivals

    Governor Sanwo-Olu hails success of Lagos shopping festival

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    Lagos Shopping Festival 2024

    Governor Babajide Sanwo-Olu praises the organisers of the Lagos Shopping Festival for creating a new economic pillar, marking the success of the 72-hour event.

     

     

    Lagos State Governor Babajide Sanwo-Olu has commended the successful conclusion of the Lagos Shopping Festival (LSF), which wrapped up at the iconic Mobolaji Johnson Arena in Onikan at 4am on Thursday, December 26.

    The much-anticipated event, which ran for an impressive 72 hours, marked a significant milestone in the state’s growing festival economy.

     

    Also read: Lagos set to host spectacular boat regatta in December

     

    Sanwo-Olu praised the organisers, Chain Reactions Africa Ltd, one of Africa’s leading Public Relations consulting firms, for their impeccable execution of the festival.

    He lauded their efforts in contributing to the development of a solid festival economy in Lagos State.

    “We are gradually building a festival economy for our great State. This idea of a 72-hour shopping festival is another strategic pillar on which the full edifice of a festival economy at Yuletide can rest,” said the governor.

    The event was a notable success, with thousands of young people gainfully employed in various aspects of the event management and commercial value chain.

    These included roles in design, stage setup, sound systems, lighting, crowd control, volunteer coordination, branding, and exhibition booth installations.

    Governor Sanwo-Olu also expressed his gratitude to the Lagos Traffic Management Authority (LASTMA), security, and safety agencies who worked tirelessly throughout the event.

    He highlighted the smooth running of the festival, noting that it was concluded without any medical emergencies or disruptions, a testament to the organisers’ excellent planning and the collaboration of state agencies.

    The festival focused on strategically scaling and optimising small businesses, providing valuable connections between shoppers and Micro, Small, and Medium-sized Enterprises (MSMEs).

    The event also received significant corporate support from major brands, including Tolaram Group, Guinness Nigeria, Zenith Bank, and First Bank, which contributed to the event’s success.

    In recognition of the festival’s importance, the governor noted that it was not only an opportunity to boost the local economy but also to provide a platform for small businesses to thrive.

    This inaugural edition of the Lagos Shopping Festival is expected to become a key annual event, strengthening Lagos’s position as a leading destination for both commerce and culture in Africa.

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