Wole Soyinka warns against cultural imperialism at World Heritage Day, urging Nigerians to revive and protect their cultural identity and heritage

Nobel Laureate Prof. Wole Soyinka has cautioned against what he described as cultural imperialism, urging Nigerians to reject cultural erosion and revive indigenous values during the 2026 World Heritage Day celebration in Uyo, Akwa Ibom State.

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Speaking at the event held at the Tropicana Event Centre, Udo Udoma Avenue, Soyinka said many traditional norms and cultural expressions that once defined societal identity have been pushed aside in modern times.

He described the situation as a form of “cultural enslavement,” warning that it weakens national identity and disconnects people from their historical roots.

The cultural imperialism warning came as he stressed the importance of restoring and reinventing cultural elements as a foundation for collective identity and national pride.

He argued that culture should remain central to human expression, describing it as “the totality of man,” and called for greater freedom in how people display and celebrate their traditions.

“People should be allowed to freely exhibit, express, and celebrate their culture and traditions,” he said.

Soyinka also questioned the declining understanding of symbolic artworks and cultural references among younger generations, linking it to increasing foreign influence on local traditions.

His remarks added to ongoing conversations about the preservation of African heritage in the face of globalisation and changing cultural dynamics.

At the same event, Akwa Ibom State Governor Umo Eno, represented by Deputy Governor Akon Eyakenyi, reaffirmed the state’s commitment to promoting tourism and cultural heritage as tools for economic development.

Eyakenyi highlighted the richness of the state’s traditions, including music, folklore, cuisine, festivals and masquerade displays, describing them as key attractions for visitors.

She also drew attention to the state’s annual Yuletide festival, which brings together all 31 local government areas to showcase diverse cultural expressions.

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The state government reiterated its commitment to using culture and tourism as drivers of identity, unity and economic growth.