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NANTA partners with Eko hotel to boost cultural tourism with theatre of lights

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NANTA partnership with Eko Hotel cultural tourism

The National Association of Nigeria Travel Agencies (NANTA) has signed a marketing agreement with Eko Hotel to upscale its cultural tourism offering, the Theatre of Lights. The partnership aims to promote Nigerian culture globally, especially through Eko Hotel’s Christmas luxury brand, which features musical theatre, grand carnival processions, and African-themed entertainment.

 

The National Association of Nigeria Travel Agencies (NANTA) has signed a lucrative marketing contract with Eko Hotel, Nigeria’s leading luxury brand in hospitality, to enhance its cultural tourism offering, tagged the Theatre of Lights.

This partnership is designed to upscale the hotel’s renowned African Christmas brand, featuring over 25 creative themed events, including musical theatres, carnival processions, magical shows, ice skating, and the Hakuna Matata theme park.

 

Also read: World Travel Market: Tourism ministry, NANTA to market Nigeria’s tourism assets

 

The Theatre of Lights has grown significantly over the past three years, attracting thousands of guests. Initially drawing 350 attendees in its first year, it now entertains over 4,000 visitors during a two-week holiday experience.

With NANTA’s marketing expertise, this number is expected to quadruple by Christmas 2025. Speaking at the signing ceremony in Lagos, NANTA President Yinka Folami assured Eko Hotel that the travel association would promote the brand beyond Nigeria, particularly at the upcoming World Travel Market in London.

Folami emphasised that cultural tourism could be a significant economic driver for Nigeria and expressed excitement about showcasing Eko Hotel’s Theatre of Lights to the world.

He stated that the goal is to make Nigeria a preferred holiday destination, diverting attention from foreign locations like Dubai, Florida, and Venice.

Ghassan Fadoul, Eko Hotel’s General Manager, highlighted how the hotel overcame economic challenges post-COVID-19 by focusing on cultural tourism, which he believes is a lucrative industry.

Fadoul expressed optimism that the partnership with NANTA will help sell Nigerian culture globally, positioning the country as a vibrant tourist destination.

Dr Iyadunni Gbadebo, the hotel’s Sales Manager, stressed the importance of breaking the long-standing tradition of Nigerians flocking to foreign destinations for holidays.

She believes that the Theatre of Lights, in partnership with NANTA, can provide Nigerians and international visitors with an enriching and unforgettable cultural experience.

NANTA’s Lagos Vice President echoed these sentiments, committing to using the association’s vast network of over 2,000 members to lead the marketing initiative.

This partnership between NANTA and Eko Hotel aims to revolutionise Nigeria’s cultural tourism industry by showcasing the country’s rich heritage and luxurious hospitality to the world.

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Culture

Crowds Gather for Rare Sunrise at Egypt’s Abu Simbel Temple

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Abu Simbel

Hundreds of tourists gathered at Egypt’s Abu Simbel temple to witness the twice-yearly sunrise ceremony illuminating Pharaoh Ramses II’s statue

Hundreds of tourists gathered at Egypt’s Abu Simbel temple on Thursday to witness a spectacular sunrise phenomenon in which sunlight illuminated the face of the statue of Pharaoh Ramses II, an event that occurs only twice a year.

Also read: 16 Famous Cultural Festivals That Define India

The ancient astronomical ceremony drew visitors from different parts of the world to the archaeological site in southern Egypt on October 22, one of two dates associated with the phenomenon.

The second occurrence takes place on February 22, when the rising sun illuminates the temple’s interior.

Egyptian tour guide Yasser Fouad described the occasion as extraordinary, saying some visitors had stayed overnight to secure the opportunity to witness the event.

“Today is an extraordinary day, everyone is keen, there are people who stayed over the night, foreigners who actually spent the night in Abu Simbel to see this phenomenon,” Fouad said.

The Great Temple of Ramses II at Abu Simbel dates back to the 13th century BC and is among Egypt’s most prominent archaeological attractions.

Built during the reign of Ramses II, one of ancient Egypt’s most powerful pharaohs, the temple is renowned for its monumental statues and sophisticated architectural design.

The twice-yearly sunrise phenomenon is a major attraction, drawing visitors eager to witness the interaction between sunlight and the temple’s ancient structure.

The dates have traditionally been associated with significant moments in Ramses II’s life.

October 22 is commonly linked to his birthday, while February 22 is associated with his accession to the throne.

However, the precise historical reasons behind the dates remain debated.

Some archaeologists have proposed alternative explanations, including that they may have marked the pharaoh’s coronation and birthday.

Abu Simbel underwent a major international rescue operation in the 1960s, when archaeologists and engineers relocated the temples to protect them from flooding caused by the construction of the Aswan High Dam.

The monumental structures were cut into large blocks and reassembled at a higher location, preserving the site for future generations.

The relocation was one of the most significant archaeological preservation projects of the 20th century.

Despite the move, the temple continues to attract visitors for its ancient Egyptian art, monumental architecture and remarkable alignment with the rising sun.

Also read: 16 Famous Cultural Festivals That Define India

The annual gatherings highlight the enduring appeal of Egypt’s archaeological heritage and the continuing fascination with the astronomical knowledge and engineering achievements of its ancient civilisation.

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Entertainment

Gbenga Adeyinka Brings Laffmattazz 2026 Finale to Lagos

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Laffmattazz

Laffmattazz 2026 Lagos finale will hold on November 15, as Gbenga Adeyinka brings comedy, music, culture and fashion to Victoria Island

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Entertainment

The Headies Announces New Date for 18th Awards Edition

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Headies

The Headies has rescheduled its 18th awards edition to April 10 and 11, 2027, in Toronto, Canada, with industry events continuing

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