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Maltina celebrates Zaria Durbar tradition with community spirit

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Maltina celebrates Zaria Durbar

Maltina celebrates Zaria Durbar Festival 2025, spreading unity and joy. The iconic malt drink refreshes culture with warmth, tradition, and Nigerian pride

Maltina celebrates Zaria Durbar with a vibrant embrace of heritage and communal spirit at the 2025 edition of the iconic Northern Nigerian festival.

Also read: Maltina Joins Zaria Durbar Festival In Celebration Of Culture, Unity

As families gathered in colourful splendour to mark Eid, Maltina joined thousands in honouring tradition, unity, and the enduring pride of the region.

The Durbar Festival, held annually during Eid festivities, remains one of Nigeria’s most breathtaking cultural events. It is a living expression of Northern nobility, where the Emir’s grand procession, graceful horsemen, and jubilant parades converge to showcase dignity, history, and belonging.

This year, Maltina brought more than just refreshment to the streets of Zaria. It brought joy. From children playing games at the Maltina experience zones to elders sharing cold bottles under the northern sun, the drink flowed where laughter thrived.

The brand created spaces where people reconnected, bonded, and built memories rooted in love and pride.

“Durbar is a celebration of heritage, community and togetherness, values we hold dear at Maltina,” said Sandra Amachree, Head of Marketing Communications, Nigerian Breweries Plc.

“As a brand that has refreshed generations of Nigerians, we are proud to be part of this vibrant tradition, not just by observing it, but by contributing to the spirit of unity and refreshment that brings families, communities, and cultures together.”

Maltina’s presence reaffirmed its status not just as a household favourite, but as a true companion of Nigerian tradition.

While Durbar 2025 marked yet another memorable chapter in cultural history, it also stood as a powerful reminder that shared happiness, rooted in cultural pride, remains timeless.

Also read: Orosun Festival boosts Ondo tourism hopes

Maltina’s enduring message of warmth and togetherness found meaning in every toast, every cheer, and every heartfelt moment. At the heart of the Zaria Durbar Festival, the malt drink reminded Nigerians that culture tastes even better when shared.

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Rechael Okonkwo’s Carnival Brings Free Healthcare to 5,000 Residents

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Rechael Okonkwo

Rechael Okonkwo’s carnival provided free healthcare to over 5,000 Nsukka residents, alongside support for widows and children (more…)

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Culture

WAKE UP! Art Exhibition Returns for a Second Act

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WAKE UP

The contemporary art and photography exhibition “Wake Up!” is back again for a second edition.

Curated by Awele Onwordi, Wake Up! 2 exhibition pays homage to the Nigerian youth and burgeoning street culture which many of its contributing artists reference in their works.

Also read: Five rising stars battle for 2026 Headies Next Rated

Titled “Young, Wild, Free”, the exhibition celebrates the creativity, resilience, freedom and cultural influence found in Nigerian youth.

Taking aim at societal issues and economic concerns, the exhibit reflects the youth and their refusal to compromise or bow despite all the challenges stacked against them while charting youth culture through art, music, fashion, skateboarding, photography and community.

The exhibition will be held, once again, at the Angel and Muse Gallery at 25 Sumbo Jibowu street off Ribadu Road off Awolowo Road in Ikoyi.

It will open on Saturday 5 September 2026 and will run until 11 September 2026
This second edition which focuses on celebrating, nurturing and exploring artistic practices rooted in youth and street culture will feature works from DENCITY and SUPERGLIDER HOUSE.

Exhibiting artists include Ajilore Kehinde – their work is deeply influenced by Nigerian street culture and works of other artists like Slawn, Peters Ejiro, etc, Chuka Onwordi – graphic designer who embodies themes of death, melancholy and beauty in his works, ZIDYEP – Abuja based creative whose works move between digital and physical spaces through art, graphic design and air brushing , Franklyn Okoye – graphic designer and artist whose works explore themes of identity and hyper-reality, Awele Onwordi – founder & curator of WAKE UP and multidisciplinary artist whose practice spans character art, creative logo design, album covers and more , Oluchi Kogolo – digital illustrator whose work explores street culture, personality and storytelling through a raw and playful visual style and Kozetuo Apeji – multidisciplinary artists who work explores experimental approaches to problem solving through both digital and traditional art forms.


Commenting on the exhibition in her curatorial statement, Awele noted that “despite economic instability, limited opportunities and socio-political challenges, Nigerian youth continue to shape culture through music, fashion, art, skateboarding, raves, photography and community.”

Also read: Five rising stars battle for 2026 Headies Next Rated

Continuing and harping on the raison d’etre of the exhibition she said, “Young, Wild and Free exists to celebrate Nigerian youth while also creating a platform that supports and amplifies them.”

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How to Vote for Soye Karibi-George at Miss World 2026

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Miss World

Learn how to vote for Soye Karibi-George as Nigeria’s representative at Miss World 2026 in Vietnam and support her bid for the Blue Crown (more…)

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