Maltina joined the 2025 Zaria Durbar Festival, refreshing families and celebrating culture, unity, and heritage in Northern Nigeria with pride and joy

Maltina Zaria Durbar Festival brought an extra spark of joy and refreshment to Northern Nigeria’s iconic cultural celebration in 2025.

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Held annually during Eid, the Zaria Durbar Festival is a historic tradition steeped in royalty, unity, and shared heritage.

This year, Maltina took part not just as a sponsor, but as a genuine partner in cultural celebration.

The 2025 edition of Durbar saw crowds gather to witness the Emir’s majestic procession, traditional horsemen in regal attire, and parades that echoed centuries of Hausa pride.

Among the festivities, Maltina stood out by creating immersive experience zones that gave families, friends, and tourists more reasons to smile.

Guests enjoyed cold Maltina drinks, lively cultural games, and moments of connection that reinforced the brand’s commitment to spreading happiness.

Durbar is a celebration of heritage, community and togetherness, values we hold dear at Maltina.

Every chilled bottle and shared laugh at the festival was a reminder of the brand’s long-standing bond with Nigerian families.

Speaking at the event, Sandra Amachree, Head of Marketing Communications at Nigerian Breweries Plc, said, “Durbar is a celebration of heritage, community and togetherness, values we hold dear at Maltina. As a brand that has refreshed generations of Nigerians, we are proud to be part of this vibrant tradition, not just by observing it, but by contributing to the spirit of unity and refreshment that brings families, communities, and cultures together.”

By aligning with the Durbar’s spirit of inclusion and pride, Maltina once again proved that it is more than a drink.

It is a household name that carries the flavour of Nigerian identity, connecting generations across regions.

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From the echoes of royal trumpets to the laughter of children in Maltina-branded booths, the 2025 Zaria Durbar Festival left a lasting impression — and Maltina was right at its heart.