Culture

Maltina Joins Zaria Durbar Festival In Celebration Of Culture, Unity

Published

1 year ago

June 24, 2025

Maltina joined the 2025 Zaria Durbar Festival, refreshing families and celebrating culture, unity, and heritage in Northern Nigeria with pride and joy

Maltina Zaria Durbar Festival brought an extra spark of joy and refreshment to Northern Nigeria’s iconic cultural celebration in 2025.

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Held annually during Eid, the Zaria Durbar Festival is a historic tradition steeped in royalty, unity, and shared heritage.

This year, Maltina took part not just as a sponsor, but as a genuine partner in cultural celebration.

The 2025 edition of Durbar saw crowds gather to witness the Emir’s majestic procession, traditional horsemen in regal attire, and parades that echoed centuries of Hausa pride.

Among the festivities, Maltina stood out by creating immersive experience zones that gave families, friends, and tourists more reasons to smile.

Guests enjoyed cold Maltina drinks, lively cultural games, and moments of connection that reinforced the brand’s commitment to spreading happiness.

Durbar is a celebration of heritage, community and togetherness, values we hold dear at Maltina.

Every chilled bottle and shared laugh at the festival was a reminder of the brand’s long-standing bond with Nigerian families.

Speaking at the event, Sandra Amachree, Head of Marketing Communications at Nigerian Breweries Plc, said, “Durbar is a celebration of heritage, community and togetherness, values we hold dear at Maltina. As a brand that has refreshed generations of Nigerians, we are proud to be part of this vibrant tradition, not just by observing it, but by contributing to the spirit of unity and refreshment that brings families, communities, and cultures together.”

By aligning with the Durbar’s spirit of inclusion and pride, Maltina once again proved that it is more than a drink.

It is a household name that carries the flavour of Nigerian identity, connecting generations across regions.

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From the echoes of royal trumpets to the laughter of children in Maltina-branded booths, the 2025 Zaria Durbar Festival left a lasting impression — and Maltina was right at its heart.

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Culture

WAKE UP! Art Exhibition Returns for a Second Act

Published

2 weeks ago

August 27, 2026

Mariam Balogun

The contemporary art and photography exhibition “Wake Up!” is back again for a second edition.

Curated by Awele Onwordi, Wake Up! 2 exhibition pays homage to the Nigerian youth and burgeoning street culture which many of its contributing artists reference in their works.

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Titled “Young, Wild, Free”, the exhibition celebrates the creativity, resilience, freedom and cultural influence found in Nigerian youth.

Taking aim at societal issues and economic concerns, the exhibit reflects the youth and their refusal to compromise or bow despite all the challenges stacked against them while charting youth culture through art, music, fashion, skateboarding, photography and community.

The exhibition will be held, once again, at the Angel and Muse Gallery at 25 Sumbo Jibowu street off Ribadu Road off Awolowo Road in Ikoyi.

It will open on Saturday 5 September 2026 and will run until 11 September 2026
This second edition which focuses on celebrating, nurturing and exploring artistic practices rooted in youth and street culture will feature works from DENCITY and SUPERGLIDER HOUSE.

Exhibiting artists include Ajilore Kehinde – their work is deeply influenced by Nigerian street culture and works of other artists like Slawn, Peters Ejiro, etc, Chuka Onwordi – graphic designer who embodies themes of death, melancholy and beauty in his works, ZIDYEP – Abuja based creative whose works move between digital and physical spaces through art, graphic design and air brushing , Franklyn Okoye – graphic designer and artist whose works explore themes of identity and hyper-reality, Awele Onwordi – founder & curator of WAKE UP and multidisciplinary artist whose practice spans character art, creative logo design, album covers and more , Oluchi Kogolo – digital illustrator whose work explores street culture, personality and storytelling through a raw and playful visual style and Kozetuo Apeji – multidisciplinary artists who work explores experimental approaches to problem solving through both digital and traditional art forms.

Commenting on the exhibition in her curatorial statement, Awele noted that “despite economic instability, limited opportunities and socio-political challenges, Nigerian youth continue to shape culture through music, fashion, art, skateboarding, raves, photography and community.”

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Continuing and harping on the raison d’etre of the exhibition she said, “Young, Wild and Free exists to celebrate Nigerian youth while also creating a platform that supports and amplifies them.”