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MTN Nigeria launches “See Naija” tourism initiative to showcase Nigeria’s beauty

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MTN Nigeria tourism initiative

MTN Nigeria launched the “See Naija” platform, a tourism initiative aimed at showcasing Nigeria’s culture and landscapes, promoting local talent, and reshaping global perceptions.

 

MTN Nigeria has unveiled a groundbreaking tourism initiative called the “See Naija” platform, designed to market Nigeria’s cultural and natural assets to the world.

According to Ugonwa Nwoye, Chief Customer Relations Officer and Acting Chief Marketing Officer, MTN Nigeria, the platform is a digital space aimed at showcasing Nigeria’s rich culture, iconic landscapes, and creative talents.

 

Also read: MTN’s “See Naija” campaign rebrands Nigeria’s image to the world

 

The *MTN Nigeria tourism initiative* will offer a curated online experience that explores Nigeria’s diverse culture, from the Great Oyo Empire to natural wonders like Gurara Waterfalls and Gashaka Gumti Park.

Through collaborations with content creators, the platform will deliver captivating visuals and stories that challenge the negative stereotypes often associated with Nigeria.

As part of this initiative, MTN Nigeria has launched the “See Naija” competition, inviting individuals, including content creators and photographers, to share their unique perspectives on Nigeria.

Participants are encouraged to capture photos or videos that reflect Nigeria’s landscapes, culture, or traditions, using the hashtag #SeeNaijawithMTN on social media platforms like Instagram, TikTok, and Facebook.

The competition runs for three months, starting from World Tourism Day on 17th September 2024.

Nwoye emphasised MTN’s commitment to promoting local talent and driving socio-economic growth through this initiative.

She stressed that Nigeria’s cultural diversity, which includes over 500 languages and more than 300 ethnic groups, is a vital part of the nation’s identity.

By encouraging Nigerians to tell their own stories, MTN aims to reshape global perceptions and highlight the country’s beauty.

MTN Nigeria’s tourism initiative represents a key step in changing the narrative about Nigeria and showcasing its stunning landscapes, colourful festivals, and vibrant markets.

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Ofala festival: Obi of Onitsha marks 25 Years on throne

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 Ofala Festival 2026 celebrated Onitsha’s royal heritage as Obi Nnaemeka Achebe marked 25 years on the throne and addressed Nigeria’s economic challenges.

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Crowds Gather for Rare Sunrise at Egypt’s Abu Simbel Temple

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Abu Simbel

Hundreds of tourists gathered at Egypt’s Abu Simbel temple to witness the twice-yearly sunrise ceremony illuminating Pharaoh Ramses II’s statue

Hundreds of tourists gathered at Egypt’s Abu Simbel temple on Thursday to witness a spectacular sunrise phenomenon in which sunlight illuminated the face of the statue of Pharaoh Ramses II, an event that occurs only twice a year.

Also read: 16 Famous Cultural Festivals That Define India

The ancient astronomical ceremony drew visitors from different parts of the world to the archaeological site in southern Egypt on October 22, one of two dates associated with the phenomenon.

The second occurrence takes place on February 22, when the rising sun illuminates the temple’s interior.

Egyptian tour guide Yasser Fouad described the occasion as extraordinary, saying some visitors had stayed overnight to secure the opportunity to witness the event.

“Today is an extraordinary day, everyone is keen, there are people who stayed over the night, foreigners who actually spent the night in Abu Simbel to see this phenomenon,” Fouad said.

The Great Temple of Ramses II at Abu Simbel dates back to the 13th century BC and is among Egypt’s most prominent archaeological attractions.

Built during the reign of Ramses II, one of ancient Egypt’s most powerful pharaohs, the temple is renowned for its monumental statues and sophisticated architectural design.

The twice-yearly sunrise phenomenon is a major attraction, drawing visitors eager to witness the interaction between sunlight and the temple’s ancient structure.

The dates have traditionally been associated with significant moments in Ramses II’s life.

October 22 is commonly linked to his birthday, while February 22 is associated with his accession to the throne.

However, the precise historical reasons behind the dates remain debated.

Some archaeologists have proposed alternative explanations, including that they may have marked the pharaoh’s coronation and birthday.

Abu Simbel underwent a major international rescue operation in the 1960s, when archaeologists and engineers relocated the temples to protect them from flooding caused by the construction of the Aswan High Dam.

The monumental structures were cut into large blocks and reassembled at a higher location, preserving the site for future generations.

The relocation was one of the most significant archaeological preservation projects of the 20th century.

Despite the move, the temple continues to attract visitors for its ancient Egyptian art, monumental architecture and remarkable alignment with the rising sun.

Also read: 16 Famous Cultural Festivals That Define India

The annual gatherings highlight the enduring appeal of Egypt’s archaeological heritage and the continuing fascination with the astronomical knowledge and engineering achievements of its ancient civilisation.

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16 Famous Cultural Festivals That Define India

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India

Discover 16 famous cultural festivals in India, from Diwali and Holi to Rath Yatra and the Pushkar Camel Fair, celebrating the country’s rich heritage (more…)

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