Culture

MTN Nigeria launches “See Naija” tourism initiative to showcase Nigeria’s beauty

Published

2 years ago

October 5, 2024

MTN Nigeria launched the “See Naija” platform, a tourism initiative aimed at showcasing Nigeria’s culture and landscapes, promoting local talent, and reshaping global perceptions.

MTN Nigeria has unveiled a groundbreaking tourism initiative called the “See Naija” platform, designed to market Nigeria’s cultural and natural assets to the world.

According to Ugonwa Nwoye, Chief Customer Relations Officer and Acting Chief Marketing Officer, MTN Nigeria, the platform is a digital space aimed at showcasing Nigeria’s rich culture, iconic landscapes, and creative talents.

Also read: MTN’s “See Naija” campaign rebrands Nigeria’s image to the world

The *MTN Nigeria tourism initiative* will offer a curated online experience that explores Nigeria’s diverse culture, from the Great Oyo Empire to natural wonders like Gurara Waterfalls and Gashaka Gumti Park.

Through collaborations with content creators, the platform will deliver captivating visuals and stories that challenge the negative stereotypes often associated with Nigeria.

As part of this initiative, MTN Nigeria has launched the “See Naija” competition, inviting individuals, including content creators and photographers, to share their unique perspectives on Nigeria.

Participants are encouraged to capture photos or videos that reflect Nigeria’s landscapes, culture, or traditions, using the hashtag #SeeNaijawithMTN on social media platforms like Instagram, TikTok, and Facebook.

The competition runs for three months, starting from World Tourism Day on 17th September 2024.

Nwoye emphasised MTN’s commitment to promoting local talent and driving socio-economic growth through this initiative.

She stressed that Nigeria’s cultural diversity, which includes over 500 languages and more than 300 ethnic groups, is a vital part of the nation’s identity.

By encouraging Nigerians to tell their own stories, MTN aims to reshape global perceptions and highlight the country’s beauty.

MTN Nigeria’s tourism initiative represents a key step in changing the narrative about Nigeria and showcasing its stunning landscapes, colourful festivals, and vibrant markets.

Up Next

Nigeria and Burundi strengthen ties through tourism collaboration

Don't Miss

Nigeria to host 2024 International arts and crafts expo in Abuja

Click to comment

Culture

WAKE UP! Art Exhibition Returns for a Second Act

Published

2 weeks ago

August 27, 2026

Mariam Balogun

The contemporary art and photography exhibition “Wake Up!” is back again for a second edition.

Curated by Awele Onwordi, Wake Up! 2 exhibition pays homage to the Nigerian youth and burgeoning street culture which many of its contributing artists reference in their works.

Also read: Five rising stars battle for 2026 Headies Next Rated

Titled “Young, Wild, Free”, the exhibition celebrates the creativity, resilience, freedom and cultural influence found in Nigerian youth.

Taking aim at societal issues and economic concerns, the exhibit reflects the youth and their refusal to compromise or bow despite all the challenges stacked against them while charting youth culture through art, music, fashion, skateboarding, photography and community.

The exhibition will be held, once again, at the Angel and Muse Gallery at 25 Sumbo Jibowu street off Ribadu Road off Awolowo Road in Ikoyi.

It will open on Saturday 5 September 2026 and will run until 11 September 2026
This second edition which focuses on celebrating, nurturing and exploring artistic practices rooted in youth and street culture will feature works from DENCITY and SUPERGLIDER HOUSE.

Exhibiting artists include Ajilore Kehinde – their work is deeply influenced by Nigerian street culture and works of other artists like Slawn, Peters Ejiro, etc, Chuka Onwordi – graphic designer who embodies themes of death, melancholy and beauty in his works, ZIDYEP – Abuja based creative whose works move between digital and physical spaces through art, graphic design and air brushing , Franklyn Okoye – graphic designer and artist whose works explore themes of identity and hyper-reality, Awele Onwordi – founder & curator of WAKE UP and multidisciplinary artist whose practice spans character art, creative logo design, album covers and more , Oluchi Kogolo – digital illustrator whose work explores street culture, personality and storytelling through a raw and playful visual style and Kozetuo Apeji – multidisciplinary artists who work explores experimental approaches to problem solving through both digital and traditional art forms.

Commenting on the exhibition in her curatorial statement, Awele noted that “despite economic instability, limited opportunities and socio-political challenges, Nigerian youth continue to shape culture through music, fashion, art, skateboarding, raves, photography and community.”

Also read: Five rising stars battle for 2026 Headies Next Rated

Continuing and harping on the raison d’etre of the exhibition she said, “Young, Wild and Free exists to celebrate Nigerian youth while also creating a platform that supports and amplifies them.”