Connect with us

Events

MTN’s “See Naija” campaign rebrands Nigeria’s image to the world

Published

on

See Naija Campaign

MTN’s “See Naija” campaign aims to reshape global perceptions, highlighting Nigeria’s culture, diversity, and tourism potential through personal storytelling.

 

MTN Nigeria’s “See Naija” campaign aims to reshape perceptions of Nigeria, showcasing its culture, diversity, and tourism potential.

The campaign encourages Nigerians to share positive stories, highlighting the country’s beauty and resilience to change the narrative globally.

 

Also read: MTNF, LIMCAF Concludes 16th Edition with Grand Finale Event

 

MTN Nigeria has launched the “See Naija” campaign, a platform aimed at changing how the world perceives Nigeria. Through culturally rich, personal storytelling, the campaign seeks to highlight Nigeria’s diversity, culture, and tourism potential.

Emamoke O, General Manager of Brand & Communication at MTN Nigeria, explained that negative online content about Nigeria affects how the country is viewed internationally.

The “See Naija” campaign aims to replace these perceptions with stories of Nigerian resilience, culture, and tourism opportunities.

The platform will allow people to share videos showcasing Nigeria’s unique attributes, including its fashion, food, and natural wonders.

MTN’s Chief Operating Officer, Ayham Moussa, highlighted the importance of promoting Nigeria’s fighting spirit, especially in the tourism sector, which has the potential to become a major contributor to the country’s GDP.

With Nigeria’s tourism sector contributing only 1.5% to GDP, compared to 7-10% in other African nations, the “See Naija” platform hopes to attract more international attention to the country’s tourism potential.

Frank Okwuye, Senior Manager of Brands and Communications, reinforced the campaign’s mission to show the world the best of Nigeria.

He urged all Nigerians to contribute to the platform by sharing their own stories, helping to change the global narrative one step at a time.

The “See Naija” platform provides Nigerians the opportunity to upload two-minute videos showcasing the country’s beauty, culture, and people.

These contributions are expected to not only alter global perceptions but also encourage tourism, generating employment opportunities and boosting Nigeria’s economy.

Culture

Crowds Gather for Rare Sunrise at Egypt’s Abu Simbel Temple

Published

on

Abu Simbel

Hundreds of tourists gathered at Egypt’s Abu Simbel temple to witness the twice-yearly sunrise ceremony illuminating Pharaoh Ramses II’s statue

Hundreds of tourists gathered at Egypt’s Abu Simbel temple on Thursday to witness a spectacular sunrise phenomenon in which sunlight illuminated the face of the statue of Pharaoh Ramses II, an event that occurs only twice a year.

Also read: 16 Famous Cultural Festivals That Define India

The ancient astronomical ceremony drew visitors from different parts of the world to the archaeological site in southern Egypt on October 22, one of two dates associated with the phenomenon.

The second occurrence takes place on February 22, when the rising sun illuminates the temple’s interior.

Egyptian tour guide Yasser Fouad described the occasion as extraordinary, saying some visitors had stayed overnight to secure the opportunity to witness the event.

“Today is an extraordinary day, everyone is keen, there are people who stayed over the night, foreigners who actually spent the night in Abu Simbel to see this phenomenon,” Fouad said.

The Great Temple of Ramses II at Abu Simbel dates back to the 13th century BC and is among Egypt’s most prominent archaeological attractions.

Built during the reign of Ramses II, one of ancient Egypt’s most powerful pharaohs, the temple is renowned for its monumental statues and sophisticated architectural design.

The twice-yearly sunrise phenomenon is a major attraction, drawing visitors eager to witness the interaction between sunlight and the temple’s ancient structure.

The dates have traditionally been associated with significant moments in Ramses II’s life.

October 22 is commonly linked to his birthday, while February 22 is associated with his accession to the throne.

However, the precise historical reasons behind the dates remain debated.

Some archaeologists have proposed alternative explanations, including that they may have marked the pharaoh’s coronation and birthday.

Abu Simbel underwent a major international rescue operation in the 1960s, when archaeologists and engineers relocated the temples to protect them from flooding caused by the construction of the Aswan High Dam.

The monumental structures were cut into large blocks and reassembled at a higher location, preserving the site for future generations.

The relocation was one of the most significant archaeological preservation projects of the 20th century.

Despite the move, the temple continues to attract visitors for its ancient Egyptian art, monumental architecture and remarkable alignment with the rising sun.

Also read: 16 Famous Cultural Festivals That Define India

The annual gatherings highlight the enduring appeal of Egypt’s archaeological heritage and the continuing fascination with the astronomical knowledge and engineering achievements of its ancient civilisation.

Continue Reading

Entertainment

Gbenga Adeyinka Brings Laffmattazz 2026 Finale to Lagos

Published

on

Laffmattazz

Laffmattazz 2026 Lagos finale will hold on November 15, as Gbenga Adeyinka brings comedy, music, culture and fashion to Victoria Island

(more…)

Continue Reading

Entertainment

The Headies Announces New Date for 18th Awards Edition

Published

on

Headies

The Headies has rescheduled its 18th awards edition to April 10 and 11, 2027, in Toronto, Canada, with industry events continuing

(more…)

Continue Reading

Trending