Events

MTN’s “See Naija” campaign rebrands Nigeria’s image to the world

Published

2 years ago

October 2, 2024

MTN’s “See Naija” campaign aims to reshape global perceptions, highlighting Nigeria’s culture, diversity, and tourism potential through personal storytelling.

MTN Nigeria’s “See Naija” campaign aims to reshape perceptions of Nigeria, showcasing its culture, diversity, and tourism potential.

The campaign encourages Nigerians to share positive stories, highlighting the country’s beauty and resilience to change the narrative globally.

Also read: MTNF, LIMCAF Concludes 16th Edition with Grand Finale Event

MTN Nigeria has launched the “See Naija” campaign, a platform aimed at changing how the world perceives Nigeria. Through culturally rich, personal storytelling, the campaign seeks to highlight Nigeria’s diversity, culture, and tourism potential.

Emamoke O, General Manager of Brand & Communication at MTN Nigeria, explained that negative online content about Nigeria affects how the country is viewed internationally.

The “See Naija” campaign aims to replace these perceptions with stories of Nigerian resilience, culture, and tourism opportunities.

The platform will allow people to share videos showcasing Nigeria’s unique attributes, including its fashion, food, and natural wonders.

MTN’s Chief Operating Officer, Ayham Moussa, highlighted the importance of promoting Nigeria’s fighting spirit, especially in the tourism sector, which has the potential to become a major contributor to the country’s GDP.

With Nigeria’s tourism sector contributing only 1.5% to GDP, compared to 7-10% in other African nations, the “See Naija” platform hopes to attract more international attention to the country’s tourism potential.

Frank Okwuye, Senior Manager of Brands and Communications, reinforced the campaign’s mission to show the world the best of Nigeria.

He urged all Nigerians to contribute to the platform by sharing their own stories, helping to change the global narrative one step at a time.

The “See Naija” platform provides Nigerians the opportunity to upload two-minute videos showcasing the country’s beauty, culture, and people.

These contributions are expected to not only alter global perceptions but also encourage tourism, generating employment opportunities and boosting Nigeria’s economy.

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Rechael Okonkwo’s Carnival Brings Free Healthcare to 5,000 Residents

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Culture

WAKE UP! Art Exhibition Returns for a Second Act

Published

2 weeks ago

August 27, 2026

Mariam Balogun

The contemporary art and photography exhibition “Wake Up!” is back again for a second edition.

Curated by Awele Onwordi, Wake Up! 2 exhibition pays homage to the Nigerian youth and burgeoning street culture which many of its contributing artists reference in their works.

Also read: Five rising stars battle for 2026 Headies Next Rated

Titled “Young, Wild, Free”, the exhibition celebrates the creativity, resilience, freedom and cultural influence found in Nigerian youth.

Taking aim at societal issues and economic concerns, the exhibit reflects the youth and their refusal to compromise or bow despite all the challenges stacked against them while charting youth culture through art, music, fashion, skateboarding, photography and community.

The exhibition will be held, once again, at the Angel and Muse Gallery at 25 Sumbo Jibowu street off Ribadu Road off Awolowo Road in Ikoyi.

It will open on Saturday 5 September 2026 and will run until 11 September 2026
This second edition which focuses on celebrating, nurturing and exploring artistic practices rooted in youth and street culture will feature works from DENCITY and SUPERGLIDER HOUSE.

Exhibiting artists include Ajilore Kehinde – their work is deeply influenced by Nigerian street culture and works of other artists like Slawn, Peters Ejiro, etc, Chuka Onwordi – graphic designer who embodies themes of death, melancholy and beauty in his works, ZIDYEP – Abuja based creative whose works move between digital and physical spaces through art, graphic design and air brushing , Franklyn Okoye – graphic designer and artist whose works explore themes of identity and hyper-reality, Awele Onwordi – founder & curator of WAKE UP and multidisciplinary artist whose practice spans character art, creative logo design, album covers and more , Oluchi Kogolo – digital illustrator whose work explores street culture, personality and storytelling through a raw and playful visual style and Kozetuo Apeji – multidisciplinary artists who work explores experimental approaches to problem solving through both digital and traditional art forms.

Commenting on the exhibition in her curatorial statement, Awele noted that “despite economic instability, limited opportunities and socio-political challenges, Nigerian youth continue to shape culture through music, fashion, art, skateboarding, raves, photography and community.”

Also read: Five rising stars battle for 2026 Headies Next Rated

Continuing and harping on the raison d’etre of the exhibition she said, “Young, Wild and Free exists to celebrate Nigerian youth while also creating a platform that supports and amplifies them.”