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    FG, Ekiti declare support for Akinboboye’s Ipada Carnival 2024

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    Otunba Wanle Akinboboye’s Ipada Initiative and Carnival 2024, has continued to garner major support and partnership since the cultural tourism package was unveiled by him. Joining the growing ranks of supporters for making the event comes to fruition are the Federal Government and the Ekiti State Government.

    Prior to this latest endorsements, Lagos State Government was the first to see the potential in the project and quickly declared its recognition and partnership for the cultural tourism event that is aimed at driving traffic to Lagos State.

    The cultural tourism project, which is one of the recently unveiled tourism products for the Nigerian market by Akinboboye, who is the Founder and President of La Campagne Tropicana Beach Resort, Ikegun Village, Ibeju Lekki, Lagos, falls under the 52 tourism products that he promised to release within one year as his own contribution to boosting Nigerian tourism.

    The federal government through the Ministry of Tourism in declaring support for the project through a letter personally signed by the Minister for Tourism, Mrs Lola Ade-John, noted the significance and benefits of the project to Nigeria hence its decision to partner with Akinboboye’s Motherland Beckons in organising the project, which is slated to hold between November 27 and December 7, 2024 at the La Campagne Tropicana Beach Resort.

    ‘‘Ipada Initiative and Carnival 2024 I designed to bring significant economic benefits to Nigeria via the dollar inflows that will be made by those vising Nigeria either as their sole destination or as the first stop in their journey to explore the African continent,’’ said the Minister.

    Adding, ‘‘it is therefore expected to give a much – needed boost to Nigeria’s tourism industry. It is also envisaged that it will create employment and result in dollar inflows.’’ This is as she said, ‘‘I wish to assure you that the Motherland Beckons has the full support and endorsement of the Federal Ministry of Tourism in relation to the Ipada Initiative and Carnival 2024.

    ‘‘The Federal Ministry of Tourism intends to work closely with your organisation to ensure that this initiative, as well as the Ipada Carnival, achieve their goals and generate the envisaged economic and social benefits for Africa in general and Nigeria in particular.’’

    While on its part, Ekiti State Government through the office of the Director General of Ekiti State Bureau for Tourism Development, Ambassador Wale Ojo-Lanre, noted that, ‘‘in line with the vision of the Ekiti State Government for sustainable tourism development and creating an enabling environment that showcases Ekiti’s tourism potentials,’’ the state is supporting and partnering the organisers of the event.

    Stating further, ‘‘Ekiti State is positioned as a gateway through which the diaspora can access various parts of the continent, including Nigeria. The Ipada Initiative and Ipada Carnival are projected to generate significant economic benefits, especially in terms of foreign exchange income from tourists, youth employment opportunities, grassroots stakeholder participation, and inclusion of local entrepreneurs.

    ‘‘The Ekiti State Government fully supports this laudable initiative, recognising its potential to contribute to tourism development and the social inclusion of youths at the grassroots level.’’

    It declared it commitment to working with the organisers, noting, ‘‘the Ekiti State Bureau of Tourism Development, through the Office of the Director General, is committed to working with you to ensure the success of the Ipada Initiative and Ipada Carnival, achieving their goals and generating the envisioned economic and social benefits for Ekiti State and Africa at large.’’

    Festivals

    Calavegas band secures back-to-back Carnival càlabar wins

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    Calavegas Band Carnival Càlabar

    Calavegas Band, led by High Chief Edem Duke, wins Carnival Càlabar 2025, citing creativity, teamwork, and thematic excellence as key to success.

     

     

    The Calavegas Band, led by former Minister for Culture and Tourism High Chief Edem Duke, has emerged victorious at the just-concluded Carnival Càlabar 2025, marking their second consecutive win.

    Duke attributed the band’s triumph to the unwavering commitment of its members and their creative interpretation of this year’s carnival theme.

    During a celebratory get-together at the former Mirage Hotel in Calabar, Duke shared insights with journalists about the secret behind the band’s sustained success.

    He emphasised that their achievements stemmed from adhering strictly to the carnival’s rules and fostering an environment where members could fully express their talents.

    “There’s no secret to this other than committing ourselves to the very best of creative potential and utilisation of personnel,” Duke stated.

    “We focus on interpreting the theme and aggregating all the inherent talents within the band to compete favourably with others, ensuring what we present is unmatched.”

    Duke, a seasoned performing artist and cultural ambassador, explained that the Calavegas Band’s philosophy lies in blending creativity with disciplined choreography and an understanding of the carnival’s spirit.

    This winning formula, combined with a strong leadership vision, has set the band apart.

    The band’s performances this season demonstrated an extraordinary level of collaboration, creativity, and dynamic execution, earning them high praise from judges and audiences alike.

    Duke reiterated that while winning is gratifying, the primary focus remains on sustaining the carnival’s vibrancy and cultural essence.

    Looking ahead, the Calavegas Band has ambitious plans to expand its reach by launching operations in the Central and Cross River North Senatorial Districts.

    This initiative aims to identify and nurture fresh talent, ensuring the band continues to dominate the Carnival Càlabar scene.

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    Governor Sanwo-Olu hails success of Lagos shopping festival

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    Lagos Shopping Festival 2024

    Governor Babajide Sanwo-Olu praises the organisers of the Lagos Shopping Festival for creating a new economic pillar, marking the success of the 72-hour event.

     

     

    Lagos State Governor Babajide Sanwo-Olu has commended the successful conclusion of the Lagos Shopping Festival (LSF), which wrapped up at the iconic Mobolaji Johnson Arena in Onikan at 4am on Thursday, December 26.

    The much-anticipated event, which ran for an impressive 72 hours, marked a significant milestone in the state’s growing festival economy.

     

    Also read: Lagos set to host spectacular boat regatta in December

     

    Sanwo-Olu praised the organisers, Chain Reactions Africa Ltd, one of Africa’s leading Public Relations consulting firms, for their impeccable execution of the festival.

    He lauded their efforts in contributing to the development of a solid festival economy in Lagos State.

    “We are gradually building a festival economy for our great State. This idea of a 72-hour shopping festival is another strategic pillar on which the full edifice of a festival economy at Yuletide can rest,” said the governor.

    The event was a notable success, with thousands of young people gainfully employed in various aspects of the event management and commercial value chain.

    These included roles in design, stage setup, sound systems, lighting, crowd control, volunteer coordination, branding, and exhibition booth installations.

    Governor Sanwo-Olu also expressed his gratitude to the Lagos Traffic Management Authority (LASTMA), security, and safety agencies who worked tirelessly throughout the event.

    He highlighted the smooth running of the festival, noting that it was concluded without any medical emergencies or disruptions, a testament to the organisers’ excellent planning and the collaboration of state agencies.

    The festival focused on strategically scaling and optimising small businesses, providing valuable connections between shoppers and Micro, Small, and Medium-sized Enterprises (MSMEs).

    The event also received significant corporate support from major brands, including Tolaram Group, Guinness Nigeria, Zenith Bank, and First Bank, which contributed to the event’s success.

    In recognition of the festival’s importance, the governor noted that it was not only an opportunity to boost the local economy but also to provide a platform for small businesses to thrive.

    This inaugural edition of the Lagos Shopping Festival is expected to become a key annual event, strengthening Lagos’s position as a leading destination for both commerce and culture in Africa.

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    Inaugural world iyan carnival celebrates Ekiti’s cultural heritage and agricultural innovation

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    World Iyan Carnival Ekiti

    The World Iyan Carnival in Ekiti showcased the region’s rich culture, while launching innovative agricultural initiatives aimed at boosting economic development.

     

     

    The much-anticipated inaugural World Iyan Carnival took centre stage in Ekiti State, bringing together cultural displays, innovative agricultural initiatives, and dynamic performances.

    The event, themed “Agrotourism: A New Frontier for Sustainable Tourism and Economic Development,” highlighted the vibrant traditions of the Ekiti and Idoma people, with captivating yam presentations, Oriki Iyan recitations, and traditional dance performances.

     

    Also read: ILÉ IYÁN Nigeria awards scholarships to students at the University of Lagos

     

    A key highlight of the carnival was the renowned Omoge Iyan pageant, celebrating beauty, culture, and tradition, which added excitement to the already exhilarating event.

    Prince Ade Ajayi, the Founder of the World Iyan Carnival (WIC), expressed pride in the carnival’s success, stating that the event aimed to showcase Ekiti’s rich cultural heritage while shifting perceptions about the state’s economic potential.

    He highlighted the carnival’s four transformative pillars: a 50 million yam tubers cultivation initiative, the documentation of the origin of Iyan in collaboration with Netflix, the creation of the Aafin Iyan Resort, and the annual celebration of the Iyan Carnival.

    Ajayi noted that the carnival’s impact would go beyond cultural promotion, boosting the local economy and contributing to Nigeria’s agricultural sector.

    He also announced the establishment of World Iyan Day, designated for December 27th, to annually celebrate these milestones.

    A significant announcement during the event was the launch of the Office to Farm Agric Credit initiative, a pioneering project in agricultural financing.

    This innovative initiative, developed through a seven-year research journey, seeks to bridge the gap between civil servants, private sector workers, and the agricultural sector.

    Ajayi explained that the initiative would allow salary earners and institutions to invest in agriculture by financing and trading not only yam tubers but also other crops.

    “This initiative is a key contribution to the Renewed Hope Campaign, which aims to revitalise Nigeria’s agricultural sector and unlock its potential for sustainable economic growth,” Ajayi said.

    He shared plans to roll out the initiative across Nigeria’s six geopolitical zones, starting with the western region in early 2025.

    The program will provide significant opportunities for individuals and organisations to participate in agricultural wealth creation.

    The maiden World Iyan Carnival was attended by key government officials, including Dr. Olowoyo Sikiru, Senior Special Adviser on Agricultural Extension, and Ambassador Wale Ojo-Lanre, Director-General of the Ekiti Bureau of Tourism.

    The presence of these officials underscored the importance of the event in promoting both cultural tourism and agricultural development.

    Ajayi also mentioned the collaboration with financial institutions and Africa’s leading blockchain technology company to create a platform for easier investment in agriculture, fostering a new era of agricultural wealth.

    With the carnival and its initiatives, Ekiti State is positioning itself as a leader in sustainable tourism and agricultural innovation.

    As the World Iyan Carnival continues to grow, it is expected to play a significant role in the state’s economic development and in promoting the agricultural sector as a cornerstone of Nigeria’s future prosperity.

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