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    Unlocking Nigeria’s Tourism Potential through Ojude Oba Festival

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    Unlocking Nigeria’s Tourism Potential through Ojude Oba Festival

    The Ojude Oba, a yearly celebration held at the pavilion of the Awujale of Ijebuland, Ijebu Ode, Ogun State, has the potential to become a global attraction. In its 2024 edition, the festival witnessed attendees from the Ijebu community, diaspora, and visitors coming together to honor the Awujale of Ijebuland, Sikiru Adetona. The event displayed the vibrant Yoruba culture through its exquisite attire, dances, and festivities. Efforts should be made by the organizers to elevate its status on the world stage.

    Themed ‘Ojude Oba: Unity and Harmony, Our Gift’ in 2024, the Ogun State Governor, Dapo Abiodun, expressed aspirations to internationalize the festival. He highlighted the event as a key platform showcasing the rich hospitality and traditions of Ijebuland, which has evolved into a “significant gathering” attracting both local and global tourists.

    The Federal Government has also signaled intentions to designate the festival as a UNESCO heritage event. The Minister of Culture, Arts, and Creative Economy, Hannatu Musa-Musawa, emphasized that such festivals play a crucial role in diversifying the economy, reducing dependency on oil revenues, and aligning with the goal of generating $100 billion through tourism by 2030.

    Ojude Oba, translating to ‘The King’s Forecourt,’ is an ancient festival of the Ijebu people in Yorubaland. Taking place on the third day of Eid-el-Kabir, the festival features a colorful procession where various groups, divisions, and families within Ijebu pay homage to the Awujale. The festivities include horse-riding displays and traditional dancing.

    While the festival has enjoyed sponsorships from local companies in sectors like telecoms, real estate, and beverages, the state should intensify efforts to boost tourism and stimulate economic growth.

    Ogun State must enhance security measures by strengthening the Amotekun corps. This will help address the shortage of federal police presence and mitigate crimes such as kidnappings, armed robberies, and other criminal activities near Ijebuland, which could deter potential tourists.

    Recent incidents like the attack on travelers along the Sagamu-Ijebu-Ode Expressway and kidnapping cases underscore the security challenges facing residents, travelers, and visitors. Employing technology for surveillance can enhance security measures.

    Improving the network of rural and state roads connecting communities to federal highways and airports is crucial. This infrastructure development would facilitate investments and streamline travel, while also addressing basic necessities like access to clean water, reliable electricity, and quality accommodations to enhance the tourism experience.

    Without a strategic plan, potential tourism revenue from events like Ojude Oba may rely heavily on ad-hoc sponsorships. The state must strategically position the festival through effective storytelling, marketing, and cultural exchanges to attract global investments.

    While the Federal Government’s ambition to boost revenues through tourism is commendable, a well-defined and cohesive strategy is essential to achieve the 2030 tourism revenue target. Improved security measures are imperative to support these objectives.

    Nigerian states should prioritize revitalizing key cultural events like the Argungu Fishing Festival in Kebbi, Ofala Festival in Anambra, and Calabar Carnival in Cross River.

    Looking at Brazil’s example, the revenue generated by the tourism sector during the 2024 carnival season contributed significantly to the economy. The Rio Carnival alone generated substantial revenue, showcasing the economic potential of cultural festivals.

    Going beyond rhetoric, Nigeria should leverage its cultural heritage to foster a sense of community, preserve traditions, and harness economic opportunities. States should lead in developing tourism by ensuring safety, enhancing infrastructure, and promoting cultural and historical attractions to attract visitors to these unique events.

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    Igbere Cultural Festival: Promoting Heritage and Unity

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    Igbere Cultural Festival

    The Igbere Cultural Festival celebrates the ancestral heritage of 13 villages in Abia State, uniting communities through tradition and culture.

     

     

    Eminent entrepreneur and politician Chimaobi Anyaso has lauded the annual Igbere Cultural Festival for its role in preserving and promoting the rich heritage of the Igbere people.

    The festival, held in Bende Local Government Area of Abia State, is sponsored by the OUK Foundation, founded by Senator Orji Uzor Kalu.

    Speaking during the event at Amaiyi Village, Anyaso commended the former governor of Abia State for his unwavering support of the festival, which celebrates the ancestral practices of Igbere’s 13 villages.

    The event showcases the unique folklore, traditional cuisines, dances, hospitality, attire, and language nuances of each community.

    “This is a remarkable initiative to promote our forefathers’ culture, especially the positive aspects,” Anyaso said. “Senator Orji Uzor Kalu’s efforts to unite the people and celebrate our heritage are commendable.

    It’s a sacrifice that fosters reconnection with our roots and sets an example for others to emulate.”

    Anyaso urged both the government and private sectors to increase investments in Nigeria’s cultural and tourism industries, emphasising their potential for substantial economic returns.

    The 4th edition of the Igbere Cultural Festival, a two-day event, was held simultaneously across all 13 villages of Igbere: Agbo, Eziama, Amaukwu, Amakpo, Amankalu, Ibinanta, Amaofufu, Ibinaukwu, Umunsi, Okafia, Ohumola, Amaoji, and Amaiyi.

    The celebration featured an array of traditional activities, including local food processing, wrestling, drama, folklore, poetry, lectures, dancing, and beauty contests.

    Foreign tourists from the Republic of China also attended, enjoying the warm hospitality of the Igbere people, the pleasant weather, and the region’s scenic hilly landscape.

    Senator Orji Uzor Kalu, in a statement, highlighted the festival’s role in promoting unity, peace, and social interaction.

    “The cultural splendour of the 13 villages was once again reinvigorated, leaving a lasting impression on participants. This event is a testament to our historical existence and the importance of preserving our cultural heritage,” Kalu said.

    The festival not only strengthens community ties but also showcases Nigeria’s vibrant cultural diversity to a global audience, positioning it as a key event in the nation’s cultural tourism calendar.

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    Destination Lagos Awards 2024: A night to celebrate culture, tourism, and excellence

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    Destination Lagos Awards 2024

    Lagos celebrates tourism and culture with the Destination Lagos Awards 2024, honouring contributions to the city’s growth and development.

     

    Today, Friday, December 27, 2024, Lagos will shine once again with the highly anticipated Destination Lagos Awards 2024 and the glamourous beauty pageant, Oju-Ibile Eko, taking place at the John Randle Cultural Centre in Onikan.

    The event promises to be a spectacular celebration of the state’s cultural heritage, tourism, and the contributions of influential figures in the industry.

     

    Also read: Recognition awards celebrate exceptional service during black history month

     

    This year’s awards come on the heels of the IPADA Initiative Celebration 2024 fiesta, which has captivated global attention over the past ten days.

    The recent festivities included a host of exciting events such as the Lagos Boat Regatta 2024, where vibrant displays from Lagos’ five Ibile divisions dazzled audiences with intricately decorated boats, live performances, rowing competitions, and much more, leaving attendees with lasting memories of Lagos’ aquatic excellence and cultural vibrancy.

    The Destination Lagos Awards 2024 is the brainchild of renowned tourism expert Apata Nunanyon Sampson, the Project Director and National Vice President of the Association of Tourism Practitioners of Nigeria (ATPN).

    Sampson has worked tirelessly to position Lagos as a global tourism destination, and today, the event will honour the efforts of key stakeholders, including Lagos State Governor Mr. Babajide Sanwo-Olu, who will be recognised for his unparalleled commitment to the tourism sector.

    Sampson praised Governor Sanwo-Olu’s visionary leadership, which has significantly contributed to the development of Lagos’ tourism sector.

    “The Governor’s administration has been instrumental in promoting tourism in Lagos State. His vision for tourism development is unparalleled, and we are proud to recognise his efforts through the Destination Lagos Awards,” Sampson stated.

    Today’s event will not only spotlight the achievements of individuals and organisations in the tourism and hospitality industry, but also celebrate Lagos State’s diverse and rich cultural heritage.

    The activities lined up include cultural performances, an Art and Crafts exhibition showcasing the finest works of local artists and artisans, a Fashion Display featuring the latest trends in Lagos’ vibrant fashion scene, and a beauty pageant, Oju-Ibile Eko.

    There will also be an exclusive performance by the Indian community in Lagos, adding an international flair to the celebration.

    The Destination Lagos Awards 2024 will also provide a platform to recognise outstanding contributions to the growth and success of the hospitality sector, with awards set to be presented to key figures and organisations that have played a pivotal role in shaping Lagos as a global destination of choice.

    Speaking ahead of today’s event, Mr. Diwesh, Managing Director of Donias and Head of the Expatriate Communities Committee for the event, shared his excitement for the unique opportunity that this occasion represents.

    “The Destination Lagos Awards 2024 is a chance to showcase Lagos’ diverse cultural landscape and celebrate those who have contributed to its growth in tourism.

    We are committed to making this event a resounding success and reinforcing Lagos’ position as a premier global destination,” he said.

    The Destination Lagos Awards 2024 promises to be an unforgettable event that highlights the best of Lagos’ culture, tourism, and hospitality sectors while cementing the state’s reputation as the Centre of Excellence.

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    Samuel Nwajagu makes history as First African Mister international winner

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    Samuel Nwajagu Mister International

    Samuel Nwajagu made history as the first African to win Mister International, taking the title in Bangkok, Thailand, on December 14, 2024.

     

     

    Nigerian model Samuel Nwajagu has made history by becoming the first African to win the prestigious Mister International title.

    The groundbreaking achievement occurred at the 16th edition of the global competition, held in Bangkok, Thailand, on Saturday, 14th December 2024.

     

    Also read: Top 10 most spoken languages in the world 2024

     

    The event, which drew 47 contestants from around the world, saw Nwajagu rise to the top amidst fierce competition. His victory is not only a personal triumph but also a significant moment for African representation in international beauty pageants.

    Nwajagu’s journey to the global stage began earlier in the year when he was crowned Mister International Nigeria in July 2024, securing his place in the Mister International competition in Thailand.

    This victory was a result of months of preparation, dedication, and his innate charisma, which captivated both the judges and audiences throughout the event.

    In the grand finale, Nwajagu went head-to-head with two top finalists: Nguyễn Mạnh Lân from Vietnam and Glenn Victor Sutanto from Indonesia.

    The three competed in various segments, showcasing their modelling skills, physical fitness, and personality. Ultimately, Nwajagu emerged as the winner, marking a historic milestone for Africa in the realm of global pageantry.

    The Mister International competition is known for its emphasis on not just physical appearance but also character, leadership, and social responsibility. Nwajagu’s win serves as an inspiration to aspiring models and young people across the African continent, reinforcing the importance of confidence, dedication, and hard work in pursuing global recognition.

    As the newly crowned Mister International, Nwajagu’s victory is expected to open doors for further international opportunities in modelling and ambassadorial roles.

    His achievement continues to raise the profile of African talents on the world stage, proving that Africa’s presence in international competitions is stronger than ever.

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