Culture
Oyo State World Tourism Day Boosts Cultural Revival
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1 year agoon
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akonitv
Oyo State World Tourism Day 2025 boosts cultural revival as government and Women in Hospitality partner to preserve heritage and promote sustainability
Speaking at the National Museum of Unity, Aleshinloye, the Commissioner for Culture and Tourism, Dr Wasiu Olatunbosun, described tourism as a central pillar of the state’s cultural sustainability drive under Governor Seyi Makinde’s Omituntun 2.0 Roadmap.
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“Oyo State today is the most active in cultural promotion in the entire Southwest. We have revived festivals that were once at the brink of extinction, and people are now proud to identify with our heritage,” Olatunbosun said.
He recalled that in December 2023, UNESCO officially recognised the Sango Festival of Oyo as a world intangible cultural festival.
He also unveiled plans for the 2026 Egungun Festival, which will feature a symposium in collaboration with the Institute of African Studies, University of Ibadan, to document and preserve cultural history.
Olatunbosun appealed to individuals, associations, and corporate bodies to support the government’s cultural initiatives, stressing that “the government cannot do it alone.”
WIHN Regional Director, Oluwakemi Olusola, praised the partnership, noting that although the Oyo State chapter was launched less than two months ago, the collaboration had already boosted its visibility and credibility.
“The theme of this year’s World Tourism Day is ‘Tourism and Sustainable Transformation’.
Together, we are building not just an association but a community of strong women who have a voice in shaping the future of tourism,” she said.
The Curator of the National Museum of Unity, Pamela Otuka, described the event as historic, highlighting the vital role of women, culture, and hospitality in Nigeria’s sustainable tourism future.
“Hospitality is about welcome and human connection, and women are at the heart of it. As we celebrate World Tourism Day 2025, let us commit to championing women as leaders in tourism, embedding sustainability in every festival, and preserving our cultural heritage for generations to come,” she urged.
The day also featured panel discussions with leading stakeholders, including Olatunbosun, Otuka, Olanike Mustapha of Pams Travels, and Jumoke Olowo Waste.
They pledged to strengthen collaboration between government, cultural institutions, and the private sector to position Oyo State as a leader in cultural preservation and sustainable tourism.
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As part of the celebration, teams toured major heritage and tourism landmarks across Ibadan, including the University of Ibadan Zoological Garden, Irefin Palace, Captain Bower’s Tower, and the National Museum of Unity.
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By Halima Adaba,
It was a featubal if the people. It was for the anciebt town of Ile Ife, which the Yoruba race refards as the Source.
Also read: Olojo Festival 2026: Ooni Urges Leaders to Prioritise Citizens
And ut was a festivsl for the King, Arole Oduduwa, Oonirisa, Adeyeye Enitan Ogunwusi, Ojaja II.
And so between September 24 and 28th 2026, the annual featuval dazzjed in all its white glory.
Tge Monarch paid the traditional ancestral homage and offered propitiation as part of the sacred rites of the Olojo Festival.
It was a powerful expression of Yoruba heritage, spirituality, and enduring tradition.
Call it a collection of beautiful moments, faces, colours and cultural expressions.
Every frame tells a story.
Every face carries the energy.
Every moment keeps the heritage alive.
Undoubtedly one of the most sacred cultural celebrations in Ilé-Ifẹ̀. It marked a day associated with creation, thanksgiving, ancestral heritage, and the sacred appearance of the Ooni of Ife wearing the revered Aàrẹ crown.
There were also the devotees of the famed god of thunder – Sàngó who were hardly conspicuous at the festival.
Many other traditional groups came out with candor, showing a powerful expression of Yoruba cultural identity, spiritual devotion, and respect for the ancient traditions of Ilé-Ifẹ̀.
Devotees of Sàngó bekieved the ‘appearance’ of the god of thunder on Seotember 26th could be understood as a symbolic meeting of ancestral heritage, spiritual devotion, and the celebration of creation.
It was a moment when the sounds of drums, chants, and traditional praise poetry brought the history of the Yoruba people to life.
Although Olojo is closely associated with Ogun, the god of iron, and the sacred traditions of Ile-Ife, the presence of Sàngó devotees reflected the rich diversity of Yoruba spiritual heritage.
Also read: Olojo Festival 2026: Ooni Urges Leaders to Prioritise Citizens
As a participant enthused at the festival, “To witness Sàngó Olúkòso emerge on Olojo Festival day is to witness a living expression of history, identity, and ancestral pride.”

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The contemporary art and photography exhibition “Wake Up!” is back again for a second edition.
Curated by Awele Onwordi, Wake Up! 2 exhibition pays homage to the Nigerian youth and burgeoning street culture which many of its contributing artists reference in their works.
Also read: Five rising stars battle for 2026 Headies Next Rated
Titled “Young, Wild, Free”, the exhibition celebrates the creativity, resilience, freedom and cultural influence found in Nigerian youth.
Taking aim at societal issues and economic concerns, the exhibit reflects the youth and their refusal to compromise or bow despite all the challenges stacked against them while charting youth culture through art, music, fashion, skateboarding, photography and community.
The exhibition will be held, once again, at the Angel and Muse Gallery at 25 Sumbo Jibowu street off Ribadu Road off Awolowo Road in Ikoyi.
It will open on Saturday 5 September 2026 and will run until 11 September 2026
This second edition which focuses on celebrating, nurturing and exploring artistic practices rooted in youth and street culture will feature works from DENCITY and SUPERGLIDER HOUSE.
Exhibiting artists include Ajilore Kehinde – their work is deeply influenced by Nigerian street culture and works of other artists like Slawn, Peters Ejiro, etc, Chuka Onwordi – graphic designer who embodies themes of death, melancholy and beauty in his works, ZIDYEP – Abuja based creative whose works move between digital and physical spaces through art, graphic design and air brushing , Franklyn Okoye – graphic designer and artist whose works explore themes of identity and hyper-reality, Awele Onwordi – founder & curator of WAKE UP and multidisciplinary artist whose practice spans character art, creative logo design, album covers and more , Oluchi Kogolo – digital illustrator whose work explores street culture, personality and storytelling through a raw and playful visual style and Kozetuo Apeji – multidisciplinary artists who work explores experimental approaches to problem solving through both digital and traditional art forms.

Commenting on the exhibition in her curatorial statement, Awele noted that “despite economic instability, limited opportunities and socio-political challenges, Nigerian youth continue to shape culture through music, fashion, art, skateboarding, raves, photography and community.”
Also read: Five rising stars battle for 2026 Headies Next Rated
Continuing and harping on the raison d’etre of the exhibition she said, “Young, Wild and Free exists to celebrate Nigerian youth while also creating a platform that supports and amplifies them.”
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