Culture
Okhma Global Investment Workshop Attracts Top Brands for Carnival Calabar
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1 year agoon

Okhma Global investment workshop attracts 70 top brands in Lagos, boosting interest in Carnival Calabar and strategic sponsorship opportunities for 2025
Okhma Global investment workshop has drawn participation from over 70 top-tier brands in Lagos as the firm seeks corporate partners for the upcoming 20th Carnival Calabar.
Also read: Cross River government plans major restructuring of Calabar carnival after 20 years
The event, hosted at the Oriental Hotel, was organised by Okhma Global, the official marketing and brand agency for Africa’s biggest street festival.
Attendees included key players in banking, telecoms, aviation, oil and gas, FMCGs, hospitality, and entertainment.
According to Okhma’s Managing Director, Mary Ephraim-Egbas, the Carnival Calabar 2025 is projected to welcome nearly two million physical attendees and reach over 200 million global viewers via media and streaming platforms.
“This session provided the platform to not only answer questions but also correct misconceptions about the carnival’s strategic value to brands,” Ephraim-Egbas told participants.
She added that the annual event offers exceptional brand visibility, audience engagement, and a return on experience that few platforms in Africa can rival.

This session provided the platform to not only answer questions but also correct misconceptions about the carnival’s strategic value to brands.
The workshop also served as an investment roadshow, showcasing how brands can participate through sponsorships, activations, and co-branded content during the December-long festival.
Executives at the session expressed strong interest in collaboration, with many submitting formal expressions of interest to partner with Okhma and the Cross River State Government.
The 2025 edition of Carnival Calabar is backed by Governor Prince Bassey Edet Otu, who has pledged increased executive support for the cultural showcase.
Ephraim-Egbas noted that this marks a new era of innovation and global appeal for the carnival.
Also read: Calabar Carnival 2024 attracts over 300,000 tourists, boosts local economy
As anticipation builds for the milestone 20th edition, Okhma Global’s workshop has reaffirmed the carnival’s position as a premier cultural and commercial platform for Africa and the world.
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By Halima Adaba,
It was a featubal if the people. It was for the anciebt town of Ile Ife, which the Yoruba race refards as the Source.
Also read: Olojo Festival 2026: Ooni Urges Leaders to Prioritise Citizens
And ut was a festivsl for the King, Arole Oduduwa, Oonirisa, Adeyeye Enitan Ogunwusi, Ojaja II.
And so between September 24 and 28th 2026, the annual featuval dazzjed in all its white glory.
Tge Monarch paid the traditional ancestral homage and offered propitiation as part of the sacred rites of the Olojo Festival.
It was a powerful expression of Yoruba heritage, spirituality, and enduring tradition.
Call it a collection of beautiful moments, faces, colours and cultural expressions.
Every frame tells a story.
Every face carries the energy.
Every moment keeps the heritage alive.
Undoubtedly one of the most sacred cultural celebrations in Ilé-Ifẹ̀. It marked a day associated with creation, thanksgiving, ancestral heritage, and the sacred appearance of the Ooni of Ife wearing the revered Aàrẹ crown.
There were also the devotees of the famed god of thunder – Sàngó who were hardly conspicuous at the festival.
Many other traditional groups came out with candor, showing a powerful expression of Yoruba cultural identity, spiritual devotion, and respect for the ancient traditions of Ilé-Ifẹ̀.
Devotees of Sàngó bekieved the ‘appearance’ of the god of thunder on Seotember 26th could be understood as a symbolic meeting of ancestral heritage, spiritual devotion, and the celebration of creation.
It was a moment when the sounds of drums, chants, and traditional praise poetry brought the history of the Yoruba people to life.
Although Olojo is closely associated with Ogun, the god of iron, and the sacred traditions of Ile-Ife, the presence of Sàngó devotees reflected the rich diversity of Yoruba spiritual heritage.
Also read: Olojo Festival 2026: Ooni Urges Leaders to Prioritise Citizens
As a participant enthused at the festival, “To witness Sàngó Olúkòso emerge on Olojo Festival day is to witness a living expression of history, identity, and ancestral pride.”

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The contemporary art and photography exhibition “Wake Up!” is back again for a second edition.
Curated by Awele Onwordi, Wake Up! 2 exhibition pays homage to the Nigerian youth and burgeoning street culture which many of its contributing artists reference in their works.
Also read: Five rising stars battle for 2026 Headies Next Rated
Titled “Young, Wild, Free”, the exhibition celebrates the creativity, resilience, freedom and cultural influence found in Nigerian youth.
Taking aim at societal issues and economic concerns, the exhibit reflects the youth and their refusal to compromise or bow despite all the challenges stacked against them while charting youth culture through art, music, fashion, skateboarding, photography and community.
The exhibition will be held, once again, at the Angel and Muse Gallery at 25 Sumbo Jibowu street off Ribadu Road off Awolowo Road in Ikoyi.
It will open on Saturday 5 September 2026 and will run until 11 September 2026
This second edition which focuses on celebrating, nurturing and exploring artistic practices rooted in youth and street culture will feature works from DENCITY and SUPERGLIDER HOUSE.
Exhibiting artists include Ajilore Kehinde – their work is deeply influenced by Nigerian street culture and works of other artists like Slawn, Peters Ejiro, etc, Chuka Onwordi – graphic designer who embodies themes of death, melancholy and beauty in his works, ZIDYEP – Abuja based creative whose works move between digital and physical spaces through art, graphic design and air brushing , Franklyn Okoye – graphic designer and artist whose works explore themes of identity and hyper-reality, Awele Onwordi – founder & curator of WAKE UP and multidisciplinary artist whose practice spans character art, creative logo design, album covers and more , Oluchi Kogolo – digital illustrator whose work explores street culture, personality and storytelling through a raw and playful visual style and Kozetuo Apeji – multidisciplinary artists who work explores experimental approaches to problem solving through both digital and traditional art forms.

Commenting on the exhibition in her curatorial statement, Awele noted that “despite economic instability, limited opportunities and socio-political challenges, Nigerian youth continue to shape culture through music, fashion, art, skateboarding, raves, photography and community.”
Also read: Five rising stars battle for 2026 Headies Next Rated
Continuing and harping on the raison d’etre of the exhibition she said, “Young, Wild and Free exists to celebrate Nigerian youth while also creating a platform that supports and amplifies them.”
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