Okhma Global investment workshop attracts 70 top brands in Lagos, boosting interest in Carnival Calabar and strategic sponsorship opportunities for 2025

Okhma Global investment workshop has drawn participation from over 70 top-tier brands in Lagos as the firm seeks corporate partners for the upcoming 20th Carnival Calabar.

Also read: Cross River government plans major restructuring of Calabar carnival after 20 years

The event, hosted at the Oriental Hotel, was organised by Okhma Global, the official marketing and brand agency for Africa’s biggest street festival.

Attendees included key players in banking, telecoms, aviation, oil and gas, FMCGs, hospitality, and entertainment.

According to Okhma’s Managing Director, Mary Ephraim-Egbas, the Carnival Calabar 2025 is projected to welcome nearly two million physical attendees and reach over 200 million global viewers via media and streaming platforms.

“This session provided the platform to not only answer questions but also correct misconceptions about the carnival’s strategic value to brands,” Ephraim-Egbas told participants.

She added that the annual event offers exceptional brand visibility, audience engagement, and a return on experience that few platforms in Africa can rival.

This session provided the platform to not only answer questions but also correct misconceptions about the carnival’s strategic value to brands.

The workshop also served as an investment roadshow, showcasing how brands can participate through sponsorships, activations, and co-branded content during the December-long festival.

Executives at the session expressed strong interest in collaboration, with many submitting formal expressions of interest to partner with Okhma and the Cross River State Government.

The 2025 edition of Carnival Calabar is backed by Governor Prince Bassey Edet Otu, who has pledged increased executive support for the cultural showcase.

Ephraim-Egbas noted that this marks a new era of innovation and global appeal for the carnival.

Also read: Calabar Carnival 2024 attracts over 300,000 tourists, boosts local economy

As anticipation builds for the milestone 20th edition, Okhma Global’s workshop has reaffirmed the carnival’s position as a premier cultural and commercial platform for Africa and the world.