Connect with us

    Festivals

    Ojude Oba Festival fosters unity and economic growth – Ladi Balogun

    Published

    on

    When Ijebu-Ode stood still for Ojude Oba festival

    The annual Ojude Oba Festival, a vibrant celebration of Ijebu culture and tradition, recently concluded with great success. The festival attracted thousands of participants and visitors who showcased elaborate traditional attires, captivating dances, music, and impressive equestrian displays.

    The festival showed how cultural traditions can drive economic growth by empowering local businesses, service providers, artists, and artisans from Ogun, Lagos and practically all the other states in South West Nigeria.

    Affirming the economic and social development potential that could be harnessed from the festival through tourism, Ogun State Governor, Adedapo Abiodun, MFR, committed to elevating the Ojude Oba Festival to a global stage. He envisions the festival as a permanent fixture on the international tourism calendar and its listing as one of the festivals backed by the United Nations Educational, Scientific, and Cultural Organization (UNESCO).

    Central to the festival’s enduring legacy is the Regberegbe system, a tradition of age-grade solidarity and mutual support. Historically rooted in communal labour practices, the Regberegbe has evolved into a symbol of community cooperation, fostering social bonds and collective responsibility. This unique social structure empowers individuals. It has contributed to the overall resilience and development of the Ijebu community for centuries.

    FCMB Group Plc, a major sponsor of the Ojude Oba festival, recognizes the festival’s significant contribution to social cohesion and development. By celebrating shared cultural heritage, promoting unity among diverse groups, and strengthening community bonds, the Ojude Oba festival fosters a favourable environment for socioeconomic development.

    In his goodwill message, Ladi Balogun, Group Chief Executive of FCMB Group Plc, noted that the festival attracts visitors from across Nigeria and the diaspora, contributing to the growth of trade and tourism in Ijebuland, Ogun State and Nigeria. The FCMB Group Chief Executive urged Ijebu people to embrace the festival’s spirit of togetherness and use it as a springboard for further development and inspiration for younger generations.
    Ojude Oba Festival

    This year’s Ojude Oba festival witnessed the participation of 90 Regberegbe groups, a significant increase from 76 in 2023. This surge indicates a rise in social cohesion, which is crucial in promoting unity and peaceful coexistence within the community.

    Speaking on the festival’s economic impact, Adewale Adenugba, CEO of Blooms Hotel in Ijebu-Ode, said, “The festival has significantly boosted business activities across Ijebuland over the years, coinciding with the Muslim Eid-el-Kabr celebration when many Ijebus and their friends return home.

    During this period, hotels in Ijebu-Ode and surrounding towns experience full occupancy, and relaxation centres also see increased activity. Artisans, traders, and vendors of various items, including festival paraphernalia, food, drinks, and transportation services, enjoy brisk business and substantial income. If we aggregate all these, the festival generates billions in revenue, benefiting not only Ijebu-Ode and Ogun State but also Nigeria. I urge the government to leverage this platform to promote tourism further.”

    FCMB Group Plc, a long-term supporter of the Ojude Oba Festival for over 20 years, is committed to fostering inclusive and sustainable growth within its communities by building a supportive ecosystem connecting people, capital, and markets across Africa.

    Festivals

    Sanwo-Olu hails Isimi Lagos festival as catalyst for tourism and youth development

    Published

    on

    Isimi Lagos Festival tourism Lagos

    Governor Sanwo-Olu hails Isimi Lagos Festival as a milestone for eco-tourism, boosting investments, job creation, and Lagos’ creative economy.

     

     

    Lagos State Governor, Babajide Sanwo-Olu, has reaffirmed his administration’s dedication to advancing tourism and the creative industry.

    Speaking at the inaugural Isimi Lagos Festival over the weekend, the governor described the event as the dawn of a redefined hospitality and wellness experience in Lagos.

     

    Also read: Culturati Festival 2024: celebrating Africa’s diversity and unity in Lagos

     

    The festival took place at the Isimi Lagos Wellness and Polo Country Estate, located in the serene Epe area. The eco-friendly facility, a trailblazer in sustainable development, boasts over 500,000 trees, renewable energy infrastructure, and attractions such as an outdoor gym, jetty, farm shop, helipad, tech valley, and polo turf.

    Governor Sanwo-Olu highlighted Isimi Lagos as a vital project poised to boost tourism, attract foreign and private investments, and create job opportunities for young Nigerians.

    He said:
    “This is the birth of a new, redefined hospitality in Lagos. Isimi Lagos is a testament to the potential of tourism to drive economic growth and youth empowerment.”

    The facility aligns with Lagos State’s vision for a dynamic creative economy, with additional projects in the pipeline, including the Lagos Film City and Lekki Airport, both situated in the same corridor.

    The festival was graced by prominent figures, including the Ooni of Ife, Oba Adeyeye Enitan Ogunwusi; Olota of Ota, Oba Adeyemi Obalanlege; Erelu Kuti IV of Lagos, Chief Abiola Dosunmu; and industry leaders.

    The Isimi Lagos project has been in development for over three years. Governor Sanwo-Olu commended the tenacity behind its creation, noting its role in promoting wellness, self-sufficiency, and sustainable living.

    He added:
    “This is not just about tourism but about creating a space where people live in harmony with nature, grow what they eat, and enjoy a balanced lifestyle.”

    Sanwo-Olu underscored the significance of such initiatives for Lagos’ younger population:
    “This project is about the future we envision—an inclusive, creative Lagos where young leaders thrive in a world-class environment.”

    The Isimi Lagos Festival represents a turning point in Lagos’ tourism narrative, demonstrating the state’s commitment to fostering innovation, creativity, and community development.

    With its focus on eco-tourism and sustainable living, Isimi Lagos is set to become a global benchmark for hospitality and wellness destinations.

    Continue Reading

    Festivals

    Bayelsa emerges winner as NAFEST 2024 celebrates Nigeria’s cultural diversity

    Published

    on

    NAFEST 2024 cultural festival

    Bayelsa State shines at NAFEST 2024 as Nigeria’s premier cultural festival celebrates unity and diversity through vibrant traditions and creativity.

     

    The 36th edition of the National Festival of Arts and Culture (NAFEST) concluded with a spectacular showcase of Nigeria’s rich cultural heritage, with Bayelsa State taking the top prize.

    Hosted in the Federal Capital Territory (FCT) under the theme “Connected Culture”, the week-long event brought participants and dignitaries from across the nation to celebrate unity through diversity.

    NAFEST 2024 featured a vibrant mix of competitive and non-competitive events, highlighting indigenous traditions, creativity, and entrepreneurship.

    Participants showcased their talents in activities such as Children’s Storytelling, Traditional Board Games like Ayo, Wrestling, Dambe Boxing, Archery, and the crowd-favourite Jollof Wars.

    Musical and dance competitions, including Sing-Off Naija and Dance-Off Naija, added rhythmic energy to the festivities.

    Bayelsa State excelled in Children’s Arts and Crafts and Archery, clinching the overall winner’s title. Ekiti and Lagos States secured second and third positions, respectively, while Nasarawa State earned acclaim in the Jollof Wars and Dance-Off.

    In non-competitive events, the festival presented theatrical brilliance with the premiere of the play “Ibe Ji Mma”, and educational programmes like the Culture Quiz and Essay Writing Competition engaged younger participants.

    The Creative Economy Town Hall and Creative Leap Accelerator Programme (CLAP) nurtured entrepreneurial skills, alongside free training sessions for artisans and creatives.

    NAFEST 2024 also underscored the importance of local materials and craftsmanship through competitions focused on indigenous designs for interior decoration.

    The Arts and Crafts Cultural Market served as a hub for showcasing Nigeria’s diverse products, fostering economic growth and cultural exchange.

    Speaking on the festival’s success, Mr Obi Asika, Director General of the National Council for Arts and Culture, described NAFEST as a “unifying celebration of Nigeria’s cultural wealth.”

    He emphasised that the festival’s theme, “Connected Culture”, reflects the shared values that strengthen bonds across Nigeria’s diverse communities.

    “NAFEST is more than an event; it is a platform that fosters unity, cultural pride, and economic opportunity,” Asika remarked, expressing gratitude to participating states and partners.

    As the curtains close on this landmark edition, NAFEST reaffirms its role as a vital tool for preserving heritage, promoting tourism, and inspiring national cohesion.

    With over five decades of existence, the festival continues to be a bridge that unites Nigerians through shared cultural pride.

    Continue Reading

    Festivals

    Young talent shines bright at NAFEST day four with cultural show and swag

    Published

    on

    NAFEST Day Four

    NAFEST Day Four celebrated Nigeria’s future with vibrant children’s performances and a stylish Swag Show, spotlighting young talent.

     

    The fourth day of the National Festival of Arts and Culture (NAFEST) captivated audiences with vibrant displays of creativity and cultural pride, placing young talents in the limelight.

    As the evening progressed, children took to the stage with dynamic performances of cultural dances and dramas, each vividly reflecting Nigeria’s rich heritage.

     

    Also read: NAFEST 2024: connecting cultures and boosting Nigeria’s creative economy

     

    Their passion and creativity were undeniable, offering a heartening glimpse of a bright future led by these gifted individuals.

    The culmination of the day’s events was the highly anticipated Swag Show, where participants demonstrated confidence and elegance as they strutted across the stage in stylish attire.

     

     

    Combining cultural expression with modern flair, the show left the audience cheering and celebrating the perfect blend of tradition and contemporary style.

    NAFEST Day Four highlighted the importance of nurturing young talent in preserving Nigeria’s cultural legacy.

    Through their remarkable performances, these young participants not only honoured the past but also set the stage for a vibrant cultural future.

    Continue Reading

    Trending