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    Ojude Oba Festival: FG’s Ambition To Enlist On WHS Rests On 10 Selection Criteria

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    FCMB Group boss hails Ojude Oba festival economic value

    It was cheering news as the Minister of Culture, Art and Creative Economy, Hannatu Musa-Musawa, on Tuesday, said the Federal Government would activate plans to list the annual Ojude Oba Festival as a United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Site.

    What is a World Heritage Site?

    World Heritage site is any of various areas or the objects inscribed on the United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage List.

    The sites are designated as having “outstanding universal value” under the Convention Concerning the Protection of the World Cultural and Natural Heritage.

    This document was adopted by UNESCO in 1972 and formally took effect in 1975 after having been ratified by 20 countries.

    It provides a framework for international cooperation in preserving and protecting cultural treasures and natural areas throughout the world.

    Demonstrating the global significance of Ojude Oba

    Represented by the Director of Cultural Agencies and Heritage, Dr Ben Anama, at the 2024 edition of the Ojude Oba Festival, held at the Awujale’s Pavilion in Ijebu-Ode, Ogun State, the minister said the festival was in tune with President Bola Tinubu’s mandate for the ministry, which seeks to take revenue generation from tourism to over $100 billion by 2030.

    The global festival showcases the rich cultural heritage and endowments of the people of Ijebuland and is celebrated on the third day of Eid-el-Kabir. The theme for this year’s celebration is “Ojude Oba: Unity and Harmony, Our Gift”.

    The Awujale and Paramount Ruler of ljebuland, Oba Sikiru Adetona, who is the chief host of the colourful event, received the over 100 age grades group of males and females (Regberegbes) decked in resplendent attires, as they paid homage to him.

    The horse riders from the warrior families in ljebuland were also on hand to thrill the fun-seekers to various displays with their horses.

    Also at the ceremony were the Ogun State Governor, Prince Dapo Abiodun and the Deputy Governor, Mrs Noimot Salako-Oyedele; former governor, Chief Olusegun Osoba, another former governor, Senator Gbenga Daniel and a host of other dignitaries.

    According to the Minister, the annual festival is a platform that fostered the unity of the country in diversity and one of the country’s tourism potentials that could be tapped into to diversify the economy from oil.

    She said: “In line with President Bola Tinubu’s Renewed Hope Agenda, the ministry will always collaborate with stakeholders to promote, preserve and protect the rich cultural heritage of our nation to ensure it reaches its enviable height, according to our vision for the ministry called ‘Destination 2030’.

    “This vision considers the potential in arts, culture and creative economy in terms of its ability to create economic expansion. Our ambitious goal is predicated on this drive, which is capable of yielding over $100 billion, an increase in the gross domestic product by year 2030”, she said.

    While rejoicing with the sons and daughters of Ijebuland over the success of the festival and the good image it had given the country over the years, Musa-Musawa said the status of a festival like Ojude-Oba, with its profound impacts in the tourism sector of the country, deserved to be listed by the international body.

    Governor Dapo Abiodun, while speaking at the event, hailed Ojude-Oba and described it as a festival that had given ljebuland and, indeed, the people of Ogun State a distinct identity.

    Abiodun said the festival had become a catalyst for the development of Ijebuland and underscored the essence of preserving the rich cultural heritage

    While rejoicing with Oba Adetona and the sons and daughters of ljebuland, the Governor promised to partner with the Federal Government to develop the festival and make it a global tourist attraction and destination.

    He said the theme of the celebration was apt, as unity and harmony remained the bedrock of any thriving society, and he called for a more united force to lift the country out of its present woes.
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    Ojude Oba

    Ojude Oba which represents “the King’s fore-court or frontage”, could also be translated as “Majestic outing”.

    It was formerly a small gathering of the people of the Islamic religion which started over 100 years ago, when the earliest Muslim converts in Ijebu-Ode paid homage to the Awujale of Ijebu-land, showing their appreciation for granting them the liberty to practice and observe their religion.

    It is a one-day celebration of culture, fashion, glamour, candour, beauty and royalty as sons and daughters of Ijebuland.

    The festival always commenced with prayers by the Imam of Ijebuland, then followed by the National Anthem, then the Ogun State Anthem and the Awujale Anthem, and finally the Lineage praise of the Ijebus. After all of these, the parade of different ages known as Regbe regbe with names such as Obafuwaji, Bobagbimo, Bobakeye, Gbobaniyi and Gbobalaye begins

    Nigeria’s world heritage sites

    The United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Sites are places of importance to cultural or natural heritage as described in the UNESCO World Heritage Convention, established in 1972.

    In Nigeria, there are 2 sites in Nigeria. These are The Sukur Cultural Landscape and Osun-Osogbo Sacred Grove.

    Others on the tentative list for Nigeria are Benin Iya / Sungbo’ s Eredo , Kwiambana and/or Ningi in Zamfara, Oban Hills / Korup in Cross River, Niger Delta Mangroves, Gashaka Gumti National Park, Oke Idanre (Idanre Hill), Arochkwu Long Juju Slave Route (Cave Temple Complex, Ancient Kano City Walls and Associated Sites, Surame Cultural Landscape, Alok Ikom Stone Monoliths, Ogbunike Caves, Cross River-Korup-Takamanda and Lake Chad cultural landscape.

    Selection Criteria For World Heritage

    To be included on UNESCO’s World Heritage List, sites must be of “outstanding universal value” and meet at least one of the following ten selection criteria:

    Human creative genius: must represent a masterpiece of human creative genius,Interchange of values to exhibit an important interchange of human values, over a span of time or within a cultural area of the world, on developments in architecture or technology, monumental arts, town-planning or landscape design.

    Testimony to cultural tradition, it must bear a unique or at least exceptional testimony to a cultural tradition or to a civilization which is living or which has disappeared; Significance in human history, must be an outstanding example of a type of building, architectural or technological ensemble or landscape which illustrates (a) significant stage(s) in human history.

    Traditional human settlement- must be an outstanding example of a traditional human settlement, land-use, or sea-use which is representative of a culture (or cultures), or human interaction with the environment especially when it has become vulnerable under the impact of irreversible change

    Heritage associated with events of universal significance and must be directly or tangibly associated with events or living traditions, with ideas, or with beliefs, with artistic and literary works of outstanding universal significance. (The Committee considers that this criterion should preferably be used in conjunction with other criteria). Natural phenomena or beauty to contain superlative natural phenomena or areas of exceptional natural beauty and aesthetic importance;

    Must be of outstanding examples representing major stages of Earth’s history, must be of significant ecological and biological processes, must be a significant natural habitat for biodiversity and contain the most important and significant natural habitats for in-situ conservation of biological diversity.

    There are three types of sites: cultural, natural, and mixed. Cultural heritage sites include hundreds of historic buildings and town sites, important archaeological sites, and works of monumental sculpture or painting.

    Natural heritage sites are restricted to those natural areas that, furnish outstanding examples of Earth’s record of life or its geologic processes, provide excellent examples of ongoing ecological and biological evolutionary processes, contain natural phenomena that are rare, unique, superlative, or of outstanding beauty, or furnish habitats for rare or endangered animals or plants or are sites of exceptional biodiversity.

    Mixed heritage sites contain elements of both natural and cultural significance.

    The ratio of cultural to natural sites on the World Heritage List is roughly 3 to 1. Several new sites are added to the list at the middle of each year (until 2002, sites were added in December).

    It is a positive development to see the Ojude Oba Festival being recognized as a cultural festival as a WHS.

    Festivals

    Calabar Carnival 2024 attracts over 300,000 tourists, boosts local economy

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    Calabar Carnival 2024 tourism

    Calabar Carnival 2024 drew over 300,000 tourists, driving a 42% increase in attendance and generating billions in revenue for Cross River.

     

     

    The recently concluded 32-day Calabar Carnival 2024 proved a monumental success, attracting over 300,000 tourists and generating billions in revenue for Cross River State.

    This marked a 42% increase in attendance compared to 2023, according to the Cross River Tourism Bureau.

     

    Also read: Calavegas band secures back-to-back Carnival càlabar wins

     

    Speaking in Lagos, the bureau’s Managing Director, Ekpenyong Ojoi, revealed that the carnival, which ran from 1 November to 31 December 2024, brought a significant influx of visitors from across Nigeria and beyond.

    “Calabar recorded over 300,000 tourists during the festival period, with most visitors coming from Abuja, Lagos, and neighbouring Akwa Ibom State,” Ojoi stated.

    He highlighted that the 2024 festival saw a significant rise in onsite spectators, with an estimated 450,000 attending key events such as the Cultural Carnival, Children’s Carnival, and Bikers Carnival. This was a substantial increase from the 279,486 spectators recorded in 2023.

    Furthermore, the carnival achieved global visibility, with over 1.2 billion viewers watching via DSTV channel 198 and over 100 million viewers tuning in through online streaming platforms.

    The tourism boom translated into remarkable economic benefits for Calabar. From November to December 2024, hotel occupancy rates rose from 57% in 2023 to 68%, with many establishments achieving full capacity during peak dates in December.

     

    Revenue highlights include:

    • Hotel bookings: Estimated at ₦2.79 billion ($1.74 million), driven by 100% occupancy at key hotels such as Hogis Royale and Metropolitan Hotel.
    • Food and breakfast sales: Estimated at ₦900 million ($562,000).
    • Ticketed events: Funfest, Calabar Fashion Show, and Queen of Humanity generated ₦100 million ($66,000).
    • Nightlife: The city’s top five nightclubs contributed ₦400 million ($267,000).
    • Miscellaneous activities: Online streaming, food, drinks, dancers, and car rentals added another ₦1 billion ($667,000).
    • Transportation: Visitors spent an estimated ₦8.87 billion on air, road, and sea travel.

     

     

    Ojoi also emphasised the cultural significance of the carnival, with tourists visiting key attractions such as the OMR, Marina Resort, and Kwa Falls. The festival continues to strengthen Calabar’s reputation as a premier destination for cultural tourism in Nigeria.

    “The Calabar Carnival is not just a festival; it’s a celebration of our rich heritage, a boost to our economy, and an opportunity to connect with the world,” Ojoi added.

    As the Cross River State Government continues its efforts to promote tourism, the success of the 2024 Calabar Carnival demonstrates the transformative potential of cultural events in driving economic growth and global recognition.

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    Festivals

    Calavegas band secures back-to-back Carnival càlabar wins

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    Calavegas Band Carnival Càlabar

    Calavegas Band, led by High Chief Edem Duke, wins Carnival Càlabar 2025, citing creativity, teamwork, and thematic excellence as key to success.

     

     

    The Calavegas Band, led by former Minister for Culture and Tourism High Chief Edem Duke, has emerged victorious at the just-concluded Carnival Càlabar 2025, marking their second consecutive win.

    Duke attributed the band’s triumph to the unwavering commitment of its members and their creative interpretation of this year’s carnival theme.

    During a celebratory get-together at the former Mirage Hotel in Calabar, Duke shared insights with journalists about the secret behind the band’s sustained success.

    He emphasised that their achievements stemmed from adhering strictly to the carnival’s rules and fostering an environment where members could fully express their talents.

    “There’s no secret to this other than committing ourselves to the very best of creative potential and utilisation of personnel,” Duke stated.

    “We focus on interpreting the theme and aggregating all the inherent talents within the band to compete favourably with others, ensuring what we present is unmatched.”

    Duke, a seasoned performing artist and cultural ambassador, explained that the Calavegas Band’s philosophy lies in blending creativity with disciplined choreography and an understanding of the carnival’s spirit.

    This winning formula, combined with a strong leadership vision, has set the band apart.

    The band’s performances this season demonstrated an extraordinary level of collaboration, creativity, and dynamic execution, earning them high praise from judges and audiences alike.

    Duke reiterated that while winning is gratifying, the primary focus remains on sustaining the carnival’s vibrancy and cultural essence.

    Looking ahead, the Calavegas Band has ambitious plans to expand its reach by launching operations in the Central and Cross River North Senatorial Districts.

    This initiative aims to identify and nurture fresh talent, ensuring the band continues to dominate the Carnival Càlabar scene.

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    Festivals

    Governor Sanwo-Olu hails success of Lagos shopping festival

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    Lagos Shopping Festival 2024

    Governor Babajide Sanwo-Olu praises the organisers of the Lagos Shopping Festival for creating a new economic pillar, marking the success of the 72-hour event.

     

     

    Lagos State Governor Babajide Sanwo-Olu has commended the successful conclusion of the Lagos Shopping Festival (LSF), which wrapped up at the iconic Mobolaji Johnson Arena in Onikan at 4am on Thursday, December 26.

    The much-anticipated event, which ran for an impressive 72 hours, marked a significant milestone in the state’s growing festival economy.

     

    Also read: Lagos set to host spectacular boat regatta in December

     

    Sanwo-Olu praised the organisers, Chain Reactions Africa Ltd, one of Africa’s leading Public Relations consulting firms, for their impeccable execution of the festival.

    He lauded their efforts in contributing to the development of a solid festival economy in Lagos State.

    “We are gradually building a festival economy for our great State. This idea of a 72-hour shopping festival is another strategic pillar on which the full edifice of a festival economy at Yuletide can rest,” said the governor.

    The event was a notable success, with thousands of young people gainfully employed in various aspects of the event management and commercial value chain.

    These included roles in design, stage setup, sound systems, lighting, crowd control, volunteer coordination, branding, and exhibition booth installations.

    Governor Sanwo-Olu also expressed his gratitude to the Lagos Traffic Management Authority (LASTMA), security, and safety agencies who worked tirelessly throughout the event.

    He highlighted the smooth running of the festival, noting that it was concluded without any medical emergencies or disruptions, a testament to the organisers’ excellent planning and the collaboration of state agencies.

    The festival focused on strategically scaling and optimising small businesses, providing valuable connections between shoppers and Micro, Small, and Medium-sized Enterprises (MSMEs).

    The event also received significant corporate support from major brands, including Tolaram Group, Guinness Nigeria, Zenith Bank, and First Bank, which contributed to the event’s success.

    In recognition of the festival’s importance, the governor noted that it was not only an opportunity to boost the local economy but also to provide a platform for small businesses to thrive.

    This inaugural edition of the Lagos Shopping Festival is expected to become a key annual event, strengthening Lagos’s position as a leading destination for both commerce and culture in Africa.

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