Globacom’s Tochukwu Okechukwu calls for leveraging Nigeria’s cultural festivals, such as Ofala, to boost economic growth and international influence.

At the 2024 Ofala Festival, Tochukwu Okechukwu, Globacom’s Divisional Head, South, emphasised the transformative potential of Nigeria’s cultural festivals in driving economic growth and enhancing the country’s international influence.

Speaking at the renowned event in Onitsha, Anambra State, Okechukwu highlighted how cultural industries, such as festivals, arts, tourism, and crafts, can create jobs, generate revenue, and promote locally made products, enriching the national economy.

Also read: Globacom reaffirms support for Ofala Festival, highlights cultural and technological synergy

“Culture is more than heritage; it shapes education, inspires innovation, and enhances soft power through global diplomacy and cultural exchange,” said Okechukwu.

He underscored how cultural knowledge could foster critical thinking and creativity, equipping individuals with valuable problem-solving skills that benefit society at large.

Moreover, Okechukwu noted the role of communication in fostering cultural appreciation and unity. “Dialogue is essential to understanding and collaboration.

Our mission is to amplify every community voice with affordable telecom services and digital solutions,” he added.

Reflecting on Globacom’s longstanding support, Obi of Onitsha, Igwe Alfred Achebe, expressed gratitude to the telecom giant for its role in promoting the Ofala Festival and sustaining the cultural legacy of the Onitsha Kingdom.

The Ofala Festival, deeply rooted in Igbo tradition, offers a unique opportunity for Nigeria to enhance its international profile while building a sustainable cultural economy.

Through robust investment and local engagement, Nigeria’s cultural festivals can serve as pillars for development, advancing both economic and social goals.