Globacom underscores the importance of cultural preservation and technological innovation during the 2024 Ofala Festival, strengthening community ties.

At the 2024 Ofala Festival in Onitsha, Anambra State, Globacom, a leading technology company in Nigeria, reiterated its longstanding commitment to promoting cultural festivals, particularly the Ofala of Onitsha.

During the event, held at Ime Obi on Saturday, the company’s Divisional Head, South, Mr Tochukwu Okechukwu, emphasised the pivotal role of culture in fostering national unity and development.

Also read: Glo has helped project Ofala as tourist destination, says Obi of Onitsha

Okechukwu acknowledged that Globacom recognised the deep connection between culture and economic growth, explaining how cultural industries—festivals, arts, and tourism—can drive job creation, generate revenue, and boost local economies.

“Globacom appreciates the ability of culture to foster national identity and bring people together around shared values, traditions, and history,” he said, reinforcing the company’s commitment to cultural sponsorship.

Cultural industries as drivers of economic growth

According to Okechukwu, Globacom’s involvement in festivals like Ofala is driven by the belief that culture plays a crucial role in enhancing creativity and innovation.

He explained that cultural festivals not only preserve traditions but also provide significant opportunities for economic growth.

“Festivals can promote local products, generate revenue, and boost tourism. They serve as platforms for showcasing arts and crafts, which in turn contribute to the national economy,” he noted.

He further highlighted that cultural knowledge fosters critical thinking and problem-solving, while vibrant cultural traditions strengthen a nation’s global influence through soft power, diplomacy, trade, and cultural exchange.

Technology and culture: A harmonious blend

Okechukwu stressed that Globacom’s mission goes beyond merely connecting people through affordable telecom services. He explained that the company envisions a future where technological innovation supports and enhances traditional cultural practices.

“Our goal is to create an environment where technology and cultural heritage coexist harmoniously, enriching the lives of all.

We see connectivity as a tool to strengthen community bonds, bridge generations, and foster collaboration,” he remarked.

He also acknowledged the rapid pace of technological evolution, stating that Globacom remains committed to leveraging its advancements for the benefit of society.

“We believe innovation and tradition should not be at odds. Instead, they can work together to build a stronger, more connected community,” Okechukwu added.

Ofala Festival’s rising profile

The Obi of Onitsha, Igwe Alfred Nnaemeka Achebe, also expressed his gratitude to Globacom for its ongoing support over the years.

He noted that the company’s sponsorship had helped elevate the festival’s profile and contributed to its recognition on a national scale.

Igwe Achebe also shared his vision of having Ofala Festival recognised by UNESCO as part of the Representative List of Intangible Cultural Heritage of Humanity.

Efforts are already underway to secure this listing, with support from the Ministry of Art, Culture, and Creative Economy.

The 2024 Ofala Festival marked the 23rd celebration since the coronation of Igwe Achebe. The event began on Friday with Iru Ofala and concluded on Saturday with Azu Ofala.

The highlight of the festival was the traditional appearance of the Obi, who emerged from his annual seclusion to perform a majestic dance around the Ime Obi in his full regalia.

His palace chiefs followed with a ceremonial dance, paying homage to the traditional ruler, as age groups like Ifedioranma, Ugoamaka, and Oganiru Onicha also participated in the festivities.

Royal Banquet to cap the festivities

Globacom’s commitment to the 2024 Ofala Festival will culminate in a Royal Banquet on Wednesday, 23 October, in honour of the Obi of Onitsha.

This final event serves as a gesture of appreciation and further strengthens the bond between Globacom and the Onitsha community, as both continue to celebrate and preserve Nigeria’s rich cultural heritage.