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    Nigerian cuisines can boost Nigeria’s image and tourism – Chidi Durugo

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    Nigeria’s international profile, tourism potential and export capacity can be raised significantly through its globally acclaimed cuisines.

    Chidi Durugo, the American based philanthropist and Founder of the Afor Market chain of restaurants, said “with the right strategy mix and proactive intentional campaigns, Nigerian cuisines can be used to grow the country’s brand equity and destination appeal.”

    Durugo noted that “ we have been completely focused on football, music and Nollywood entertainment as the principal sources of destination appeal for Nigeria. And we have failed to identify the reputations power of our unique foods and cuisines.”

    He said the repositioning of Nigerian cuisines to maximize the benefits will include: “outlining a promotional agenda, organizing or actively participating in international food festivals, involving the Nigerian embassies abroad, and giving more international exposure to local food events such as the GTB food festival.”

    As the CEO of The popular Afor African Market amongst other businesses, Durugo is also well known for his deep benevolence shown to several stranded Nigerians living in USA.

    His food market is known to have kept home alive for many who are in difficult phase out there in America.

    The Agor Market restaurant chain has also been in the forefront of showcasing the originality of Nigerian cuisines and demonstrating same to the world.

    Durugo represents a strong rags to riches story. He started life as an ordinary Barber in South Orange Ave Newark while living with his cousin. He then went on obtain a degree in criminal Justice and a Masters degree in Human Resources and Development.

    He advanced his career as a court service supervisor in New Jersey, while doing a real estate business as a side hustle.

    However, food remained his first love. With sound planing, strategic collaboration and creative targeting, Chidi Durugo soon established the Afor Market Irvington NJ 07111. This soon expanded to Newark, Philadelphia PA and Dominican Republic. He is also the CEO C’Action Property Management.

    Chidi Durugo is not only passionate about Nigerian cuisines, he is also driven by the need to be philanthropic.

    He pointed out that the likes of Bill Gates and Warren Buffet, are not only famous for the amount of money they made but also how much money they gave. “It’s about time that ultra wealthy Nigerians stand out to also be counted for their philanthropy.”

    Opinion

    Pilgrimage is spiritual, not tourism – NCPC

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    Pilgrimage is spiritual rejuvenation, not tourism

    NCPC Secretary Bishop Stephen Adegbite stresses that pilgrimage is spiritual rejuvenation, not tourism, as Ebonyi pilgrims depart for Israel and Jordan

     

    The **Executive Secretary of the Nigerian Christian Pilgrim Commission (NCPC), Bishop Stephen Adegbite**, has emphasised that **pilgrimage is a spiritual exercise, not a form of tourism**.

    He made this statement during the airlifting of the **8th batch of Christian pilgrims from Ebonyi State** to Israel and Jordan at the Akanu Ibiam International Airport, Enugu.

    Speaking through **Clement Nweke**, Federal Commissioner representing the South East on the NCPC Board, Adegbite assured the pilgrims that they would have the opportunity to visit significant **holy sites in Israel and Jordan**. He expressed confidence that they would return spiritually fulfilled.

    “Pilgrimage is not tourism, but a spiritual rejuvenation. You are not going for tourism, but for spiritual rejuvenation,” he reiterated.

    He also commended **Governor Francis Nwifuru** for sponsoring over **300 Christian pilgrims** from Ebonyi State, a move he described as a commitment to faith and spiritual growth.

    Adegbite urged the pilgrims to **pray fervently** in the Holy Land and return with **outstanding testimonies**.

    He also reminded them of **NCPC’s zero-tolerance policy on abscondment**, warning that any defaulter would be identified and dealt with accordingly.

    “Ebonyi has never had any issue of abscondment, and we believe this batch will maintain that record,” he added.

    Rev. Fr. **Godwin Uguru**, Chairman of the **Ebonyi State Christian Pilgrims Welfare Board**, encouraged the pilgrims to **pray for the state** during their journey.

    He assured them that the governor had taken all necessary measures to ensure a **hitch-free pilgrimage**.

    He concluded with a prayer for **safe travels and a successful spiritual experience**, hoping the pilgrims would **depart and return in peace**.

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    Opinion

    Stay Safe: SANParks urges tourists to follow wildlife safety rules

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    wildlife safety at Kruger National Park

    Following a fatal elephant encounter at Kruger National Park, SANParks urges visitors to prioritise safety and stay in vehicles during wildlife tours

     

    South African National Parks (SANParks) has reiterated its safety guidelines following a tragic incident at Kruger National Park, where a tourist lost their life during an encounter with an elephant.

    The incident occurred at Malelane Gate, highlighting the critical need for visitors to stay in their vehicles while observing wildlife.

    According to reports, the fatality occurred when a tourist exited their vehicle and was charged by an elephant.

    SANParks officials have expressed their condolences and emphasised the importance of adhering to safety rules designed to protect both visitors and wildlife.

    This tragedy echoes a similar incident last July when a Spanish tourist at Pilanesberg National Park was fatally attacked after leaving their vehicle to photograph an elephant herd.

    Such incidents underscore the risks of stepping outside vehicles in wildlife reserves.

    SANParks has also called on witnesses to refrain from sharing graphic images or videos of the recent event on social media due to their sensitive nature. This appeal aims to respect the victim’s family and prevent further distress.

    Authorities continue to stress that staying inside vehicles is paramount when navigating wildlife areas. “Safety protocols exist not only to protect visitors but also to preserve the natural behaviour of wildlife,” SANParks management stated.

    Kruger National Park remains one of South Africa’s premier tourist destinations, attracting visitors from around the world.

    However, tragedies such as this serve as stark reminders of the need for vigilance and respect for nature’s unpredictability.

    By adhering to these guidelines, tourists can enjoy South Africa’s remarkable wildlife while ensuring their safety and preserving the sanctity of these natural environments.

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    Opinion

    Ondo monarch calls for tourism investment to boost Nigerian economy

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    Tourism Investment in Nigeria

    Adeleke Adegbite-Adedoyin, Owa Ale of Ikareland, urges Nigerian leaders to prioritise tourism investment for economic growth and cultural preservation.

     

     

    The Owa Ale of Ikareland, Adeleke Adegbite-Adedoyin, has called on Nigerian government leaders to strengthen the country’s tourism sector, highlighting its potential to drive economic growth.

    Addressing attendees at the 2024 Olokemeji Tako-Tabo Festival in Ikare, Ondo State, he urged federal, state, and local governments to promote tourism as a sustainable source of employment and revenue generation.

     

    Also read: Ondo Governor celebrates Ulefunta festival to drive economic growth

     

    Speaking at the annual festival, which drew visitors from within Nigeria and abroad, the monarch underscored the economic and cultural benefits of tourism, describing festivals as vital for fostering local pride and identity.

    “Our culture is our pride. Government support in tourism investment would not only generate revenue and employment but also enhance our economy,” he remarked.

    The Olokemeji Tako-Tabo Hill, the festival’s focus, holds cultural and historical significance as a symbol of resilience and protection for the Ikare people, dating back to times of inter-tribal conflict.

    The monarch lamented that Nigeria often overlooks its heritage in favour of Western influences, stressing that cultural preservation is essential for national identity.

    Highlighting the growing interest in Yoruba cultural festivals, he praised the community’s dedication to revitalising local heritage, which he said was evident in the large turnout and enthusiasm at this year’s festival.

    A tourist, Peter Ijigbo, also spoke passionately about the cultural importance of such festivals. “Despite my faith as a Christian, this is our heritage, and we cannot turn our backs on it.

    I visited last year, and this festival has always been a spiritual and cultural sanctuary for us,” he said.

    The Olokemeji Tako-Tabo Festival and similar events in Nigeria offer promising avenues for both economic growth and cultural preservation.

    With strategic investments and support, Nigeria’s tourism sector could serve as a significant pillar of the national economy, providing jobs, fostering community engagement, and celebrating the country’s diverse cultural heritage.

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