Nigerian Breweries supports the 2024 Calabar Carnival, emphasising cultural unity with the theme “Our Shared Prosperity” and a commitment to Nigerian heritage.

Nigerian Breweries has reaffirmed its commitment to promoting Nigeria’s cultural heritage by sponsoring the 2024 Calabar Carnival and Festivals, one of Africa’s largest cultural events.

With a focus on fostering unity and celebrating creativity, the festival brings together diverse cultures through art, music, dance, and festivities.

Also read: Cross River declares work-free days for Carnival Calabar participation

This year’s theme, “Our Shared Prosperity,” highlights the spirit of collective growth and collaboration that underpins the festival’s mission.

The Calabar Carnival, a vibrant display of Nigeria’s rich cultural tapestry, attracts thousands of visitors and participants from across the globe.

As part of its sponsorship, Nigerian Breweries aims to contribute to the event’s success while strengthening its connection with Nigerian communities and celebrating the country’s cultural diversity.

Speaking about the sponsorship, Mfon Bassey, the National Trade Marketing Manager at Nigerian Breweries Plc, emphasised that the company’s partnership with the Calabar Carnival aligns with its broader commitment to celebrating Nigerian culture.

“Our partnership with the Calabar Carnival and Festivals reflects Nigerian Breweries’ dedication to nurturing platforms that celebrate the vibrancy and creativity of Nigerian culture,” Bassey said.

“This sponsorship also serves as an opportunity for us to connect more deeply with our consumers while fostering unity and pride in our heritage.”

Governor of Cross River State, Senator Bassey Otu, expressed excitement over the expanded offerings of this year’s carnival, noting the importance of unity and collective prosperity in the festival’s programming.

“We are thrilled to present an even greater array of activities, as we come together to celebrate our shared prosperity,” Otu said.

Mary Ephraim-Egbas, CEO of Okhma Global Limited, the official brand marketing company for the carnival, praised Nigerian Breweries for its ongoing support.

“Nigerian Breweries’ support highlights the core values of our shared prosperity. Their contribution not only strengthens the festival’s global appeal but also enhances their position as a brand that deeply values cultural heritage,” Ephraim-Egbas stated.

The festival’s organisers also recognised the vital role Nigerian Breweries has played in the event’s continued success. Gabe Onah, Chairman of the CRS Carnival Calabar Commission, acknowledged the company’s unwavering support, which has helped bring the festival’s vision to life.

“Nigerian Breweries has consistently played a pivotal role in bringing the vision of the Calabar Carnival to life,” Onah said.

“Their steadfast support ensures the festival’s success while showcasing Nigerian culture on the global stage. This partnership exemplifies the essence of Our Shared Prosperity, where collective action brings lasting impact and unites communities.”

Through this collaboration, Nigerian Breweries continues to demonstrate its commitment to supporting Nigerian culture and creating lasting connections with consumers across the country.

As the 2024 Calabar Carnival and Festivals take centre stage, attendees can look forward to an unforgettable celebration of unity, creativity, and cultural pride.

The sponsorship highlights Nigerian Breweries’ dedication to both promoting the vibrancy of Nigerian heritage and fostering consumer loyalty by aligning with cultural events that reflect shared values.

As the carnival grows in stature, so too does the influence of Nigerian Breweries as a brand that deeply values and supports its nation’s cultural diversity.