Festivals
Glo has helped project Ofala as tourist destination, says Obi of Onitsha
Published
1 year agoon
By
Lanre
The continuous success of the annual Ofala Festival of Onitsha has been attributed to the support given the ceremony by digital solutions provider, Globacom, which has sponsored the festival for the past twelve years and helped transform it into a tourist destination.
This was stated by the Obi of Onitsha, Igwe Alfred Nnaemeka Achebe, while speaking at the 2023 edition of the event at his Ime Obi in Onitsha, Anambra State, over weekend.
Igwe Achebe, who commended Globacom, for adding value to the people of Onitsha since it took over sponsorship of the festival, said, “Globacom as our principal partner has remained steadfast with us even with the present economic challenges. We thank them exceedingly and trust that our mutually beneficial partnership will continue to grow”.
In his speech, Globacom’s Retail Sales Chief, South East and South South, Augustine-ndu Offor, explained that the company supported the festival over the years because of its capacity to boost Nigeria’s tourism industry as well as the need to preserve the country’s traditional values and systems.
He emphasized the company’s commitment to empowering Nigerians and explained that, by sponsoring Ofala and other key festivals across the country, Glo is empowering communities to preserve and promote their cultural heritage.
The sustained support for cultural festivals such as Ofala, he noted, has added economic value to the surrounding regions by leading to the development of tourism.
He added that it is in line with the vision of empowerment that MoneyMaster Payment Service Bank (MMPSB), a subsidiary of Globacom, was launched this year. MMPSB, through its G kala wallet enables the unbanked and underbanked to use their mobile phones to send, save, collect and deposit their money, thereby empowering the financially excluded in the society. The 8% interest rate per annum on the G Kala savings account is a good demonstration of the added value the company provides its customers.
One of the personalities at the event was Anambra State Governor, Prof. Chukwuma Soludo, who commended Igwe Achebe, the entire indigenes of Onitsha as well as the sponsors for their outstanding contributions towards the success of the event. This, according to him, would complement the government’s efforts in bringing development to the state.
Globacom took over the sponsorship of the Ofala Festival in 2011 and it signed a Memorandum of Understanding (MOU) last year extending the partnership for another three years, from 2022 to 2025.
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Festivals
Lagos seafood festival to boost maritime economy, celebrate aquatic heritage
Published
11 hours agoon
March 18, 2025By
akonitv
Lagos Seafood Festival, set for April 24-26, will showcase Lagos’ maritime heritage, promoting sustainable seafood businesses and tourism
The Lagos State government, through the Ministry of Tourism, Arts, and Culture, is set to redefine the state’s maritime economy with the upcoming **Lagos Seafood Festival**.
Also read: Lagos Government commits to growth of hospitality sector at institute of hospitality AGM
Scheduled to take place from April 24th to 26th, 2025, the festival will celebrate Lagos as an aquatic wonder and highlight the commercial potential of its thriving seafood industry.
Themed “Buy, Eat, Party,” the event will be held across three locations in the state: Lagoon Restaurant, Victoria Island; Anuoluwapo Fish Market, Law School, Victoria Island; and Oluwo Fish Market, Epe.
The primary focus of the festival is to promote aquaculture and culinary tourism, while preserving Lagos’ rich seafood trade. The event aims to foster sustainable business strategies and reinforce the state’s position as a leading maritime hub in West Africa.
The **Lagos Seafood Festival** will feature a blend of culinary experiences, cultural celebrations, and business networking opportunities designed to elevate the seafood industry.
Idris Aregbe, the Special Adviser to the Governor on Tourism, Arts, and Culture, described the initiative as a groundbreaking approach to celebrating Lagos’ indigenous lifestyle.
According to Aregbe, the festival will not only empower seafood businesses but will also attract international buyers, thereby boosting the local economy.
“This is beyond a festivity; it is a celebration of our heritage and a strategic opportunity for the seafood industry in Lagos. We will empower seafood merchants, attract international buyers, and amplify Lagos’ maritime story,” he said.
The Lagos Seafood Festival promises an exciting array of activities for attendees, including gourmet seafood experiences, cooking demonstrations, tastings by renowned chefs, market tours, cultural exhibitions, and workshops.
The festival will also provide vital business networking opportunities, making it an essential event for seafood business owners. Aregbe added that the initiative aligns with the state government’s T.H.E.M.E.S+ agenda to position Lagos as a global tourism and business hub while promoting economic growth in the seafood sector.
The Lagos Seafood Festival is positioned as a strategic campaign to promote Lagos as an aquatic splendour, market the seafood industry, and support sustainable businesses.
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Festivals
Brazil celebrates yoruba heritage at 2025 rio carnival: NICO applauds cultural showcase
Published
24 hours agoon
March 17, 2025By
akonitv
Brazil’s 2025 Rio Carnival celebrates Yoruba heritage with Orisa chants and themes, strengthening ties between Nigeria and Brazil
The National Institute for Cultural Orientation (NICO) has praised Brazil for its vibrant celebration of Yoruba culture during the 2025 Rio de Janeiro Carnival, recognising the powerful display of Nigerian heritage that resonated with millions of people worldwide.
Also read: Osun State Targets Brazil for Investment, Tourism Boost
The commendation came from Chief Biodun Ajiboye, the Executive Secretary/CEO of NICO, who expressed his appreciation in a statement from Abuja.
The carnival, held from February 28 to March 8, at the famed Sambadrome, drew an estimated eight million visitors from across the globe.
Ajiboye highlighted Brazil’s commitment to promoting Nigerian culture through the pulsating Orisa chants and Yoruba-inspired themes that dominated the carnival.
He stated that these performances not only captivated the audience but also reinforced the deep-rooted historical and cultural ties between the two nations.
“We are inspired by what our Brazilian brothers and sisters are doing, as the Orisa tradition originates from Nigeria; all Orisas have their base here,” Ajiboye said.
“It is heart-warming to see that despite being taken forcefully as slaves, our ancestors kept the flames alive, and their descendants have continued to preserve and celebrate it with such grandeur.”
He praised Brazil’s dedication to preserving Yoruba traditions and recognised the country’s remarkable celebration of its African heritage. “You have shown that you are truly the children of kings and queens; you are not bastards but true heirs of our heritage,” Ajiboye added.
Ajiboye also commended Brazil for its progressive stance on religious tolerance and cultural inclusivity. He described Brazil’s efforts to elevate Yoruba traditions as an inspiration to the world, underscoring the need for global cooperation in preserving cultural legacies.
Looking forward, Ajiboye emphasised that the Nigerian government is committed to deepening cultural ties between the two nations. He revealed that high-level cultural conferences would be planned in both Nigeria and Brazil to strengthen historical connections, promote tourism, and foster religious harmony.
In line with this, NICO is spearheading plans for the World Orisa Congress, an annual event designed to bring Orisa devotees from around the world to Nigeria.
The congress will serve as a platform for scholars, cultural enthusiasts, and government representatives to explore sustainable strategies for cultural preservation and global engagement.
Ajiboye highlighted the Orisa spiritual system as a significant global force, with an estimated 450 million adherents worldwide. He expressed Nigeria’s desire to position itself as the epicentre of Orisa worship, much like Mecca for Muslims or Jerusalem for Jews.
The Executive Secretary also noted that NICO is working on creating a platform to unite devotees from across the world, including Brazil, Cuba, the United States, the UK, and many other nations, to continue the celebration and preservation of Yoruba culture.
Ajiboye expressed hope that through continued collaboration, Nigeria and Brazil could forge new pathways for enhancing cultural understanding and preserving the Yoruba heritage.
He applauded the Brazilian government for its unwavering support for cultural diversity and religious tolerance, encouraging both countries to continue building bridges for future generations.
The Rio de Janeiro Carnival, which dates back to 1723, is recognised as the world’s largest carnival, attracting millions of revellers each year.
In 2025, an estimated two million people per day filled the streets to enjoy floats, samba schools, and elaborate costumes, celebrating Brazil’s rich cultural diversity.
A samba school consists of a community of local neighbours with shared regional or geographical backgrounds, showcasing their cultural heritage through lively performances.
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Festivals
Cross River government plans major restructuring of Calabar carnival after 20 years
Published
3 weeks agoon
February 27, 2025By
akonitv
Cross River Government sets up a 13-member committee to review and restructure the iconic Calabar Carnival, aligning it with global standards
The Cross River State Government has announced plans to restructure the iconic Calabar Carnival after two decades of vibrant cultural showcases and global recognition.
Also read: Calabar Carnival 2024 attracts over 300,000 tourists, boosts local economy
Nsa Gill, Chief Press Secretary to Governor Bassey Otu, confirmed on Sunday that a 13-member review committee has been established, headed by Chief Edem Duke, a former Minister of Culture.
The committee has been tasked with a 10-point terms of reference and is expected to deliver its report within two weeks.
According to Gill, the goal is to improve the carnival’s standards and align it with global tourism trends.
“The review aims to restructure the carnival, which showcases one of the world’s finest displays of arts, culture, and tradition,” Gill stated.
The committee’s mandate includes evaluating the successes and challenges of the past 20 years, identifying high and low points, and exploring creative ways to improve the event.
A key focus will be on restructuring the carnival bands and enhancing marketing opportunities to secure better funding and international visibility.
Additionally, the committee will advise the government on enhancing event regulation and organisation to meet world-class standards.
Initiated in 2005 by then-Governor Donald Duke, the Calabar Carnival has grown into one of Africa’s most celebrated cultural festivals.
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