Eko Tourism Foundation launches to grow Nigeria’s tourism sector, targeting job creation, investment, and a bigger GDP contribution

The Eko Tourism Foundation (ETF) has officially launched in Lagos, with a mission to unlock Nigeria’s vast tourism potential, diversify the economy beyond oil, and create millions of job opportunities.

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Speaking at the unveiling ceremony, Lai Mohammed, Chairman of the ETF’s Board of Trustees and Governing Council, said the foundation will serve as a unified voice for the fragmented tourism industry while positioning Lagos as Africa’s leading destination for global travellers.

“Tourism is one of the most powerful engines of growth globally. The ETF will bring together stakeholders across government and the private sector to transform the industry,” said Mohammed, Nigeria’s former Minister of Information and Culture.

According to Mohammed, Nigeria’s tourism industry already provides between 10 and 15 million jobs and contributed 3.6% of the country’s GDP—equivalent to over $17.3 billion in 2022.

Citing data from the World Travel and Tourism Council (WTTC), he noted that Nigeria’s tourism sector is projected to grow at 5.4% annually between 2023 and 2030, potentially creating 2.6 million new jobs and generating $5.58 billion in additional revenue.

The ETF, an initiative of the Lagos Chamber of Commerce and Industry (LCCI), has outlined several key mandates:

• Serve as a policy advocacy voice for the tourism sector
• Facilitate collaboration between government, private sector, and stakeholders
• Lead global marketing for Destination Lagos and Destination Nigeria
• Attract domestic and foreign investment in tourism infrastructure
• Develop human capital through training and talent development
• Host annual festivals to celebrate Nigerian culture and build tourism traditions

Mohammed added that ETF would also focus on harmonising fragmented efforts within the industry and providing a central platform for effective engagement with policymakers.

ETF’s broader vision is to position Lagos as one of the top 10 tourism cities globally, not just in Africa.

“This is a bold, forward-thinking initiative to transform Lagos from a commercial hub into the tourism capital of Africa,” said Mohammed. “But we need the support of all Nigerians to achieve this.”

The foundation’s Board of Trustees includes several prominent figures in Nigerian culture, arts, and business:

1. Erelu Dosunmu
2. Dr Nike Okundaye
3. Dr Yemisi Shyllon
4. Karl Hala
5. Dr Iyadunni Gbadebo
6. Dr Tunde Lawrenson

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Gabriel Idahosa, President of the LCCI and founding father of ETF, reiterated that the goal is to propel Lagos into the ranks of the top global tourism destinations.