Professor Sunday Adebisi, Chairman of Dees Travels, urges the Nigerian government to implement stronger tourism policies to boost economic growth, highlighting the sector’s potential to surpass Dubai as a premier travel destination

The **Chairman of Dees Travels**, **Professor Sunday Adebisi**, has called for **robust tourism policies** to help Nigeria realise its full potential as a **global travel destination**.

Speaking at the company’s **get-together party** in **Lagos**, Adebisi noted that **Nigeria has all it takes to compete with top destinations like Dubai** if the right policies are put in place.

Highlighting the economic impact of the **“Dirty December”** festivities, which reportedly generated **over $100 million** in revenue, Adebisi stressed that Nigeria could attract **global tourists year-round** if the sector is well-structured.

> *“If we get our tourism sector right, the potential is limitless. Nigeria could surpass Dubai and become the premier destination in Africa. With 365 days of summer, there’s no reason tourists can’t flock to Nigeria all year,”* he stated.

While acknowledging the efforts of the **current administration**, Adebisi urged **more government investment** in tourism and aviation to maximise their economic benefits.

Similarly, **Group Managing Director Daisi Olotu** echoed these sentiments, arguing that **aviation and tourism require greater attention** to boost Nigeria’s **economic growth**.

*“The current government is trying its best, but if aviation gets the attention it deserves, it will generate more money for operators, agents, and the economy at large.

Tourism has the potential to generate vast amounts of income, and if Nigeria wants to compete globally, it must prioritise these sectors,”* Olotu noted.