The Federal Government, in collaboration with Discover Motherland Africa, has launched *Motherland 2025*, a movement to reconnect the African diaspora while boosting Nigeria’s economic and cultural resurgence
The **Federal Ministry of Art, Culture, Tourism, and Creative Economy**, in collaboration with **Discover Motherland Africa**, has launched *Motherland 2025*, a transformative initiative aimed at positioning **Nigeria as a global hub for African culture, investment, and tourism**.
Speaking at the unveiling event in **Abuja Continental Hotel**, Minister **Hannatu Musa Musawa** described *Motherland 2025* as more than a festival—**a movement designed to reconnect the African diaspora while driving Nigeria’s economic and cultural resurgence**.
“Motherland 2025 is more than a festival—it’s a homecoming. This initiative cements Nigeria’s role as a powerhouse of Black and African identity, commerce, and innovation.”
>“It is an opportunity for global stakeholders, from investors and policymakers to cultural leaders and travelers, to experience and invest in Nigeria’s resurgence as a cultural and economic powerhouse,” Musawa stated.
As part of the initiative, the Minister announced the *“See Motherland Through Your Eyes”* competition, inviting **participants to visually capture Nigeria’s landscapes, traditions, and vibrant communities**.
“This competition celebrates Nigeria’s diversity and spirit. From the **Kelangu drumbeats of the North to the Bata rhythms of the Southwest and the Ogene echoes of the East**, our culture moves like a dance—alive in every moment.”
The Minister further called on **government agencies, private sector stakeholders, and cultural institutions** to support *Motherland 2025* in making it a **long-term driver of Nigeria’s tourism, creative economy, and investment landscape**.
“The success of this initiative relies on strong partnerships. We invite policymakers, investors, and development organizations to join us in shaping Nigeria’s tourism, creative economy, and investment landscape.”
The *Motherland 2025* initiative consists of several major components designed to boost Nigeria’s cultural, tourism, and economic appeal:
– **Motherland Expo and Festival** – A platform for **cultural exchange, business engagement, and entertainment**, featuring **State Pavilions and Business Exhibitions** showcasing Nigeria’s **36 states and the FCT**.
– **Closing Concert** – A grand musical event featuring **top Nigerian and international artists**.
– **Motherland Travel Hub** – A **centralized travel logistics platform** to make exploring Nigeria easier for visitors.
– **Citizenship by Investment Program** – A unique initiative allowing **diaspora members and foreign investors** to contribute to Nigeria’s development while gaining residency benefits.
– **Diaspora City** – A **dedicated hub for diasporans to settle and invest in Nigeria**.
– **Motherland Ambassador Awards** – An **award program recognizing diaspora leaders** making significant contributions in various fields.
**Chidinma Nwankwo**, Managing Director of **Discover Motherland Africa**, emphasized that *Motherland 2025* is **not just a festival, but a landmark movement reconnecting Nigerians abroad while unlocking cultural pride and investment opportunities**.
“Motherland is a homecoming, a journey, and a commitment. This December, we invite the global diaspora to experience Nigeria like never before—not just as visitors, but as participants in a redefined vision of tourism.”
“Whether you are part of the diaspora, a first-generation Nigerian, or someone who has never set foot in Nigeria, this is your invitation to engage, contribute, and become part of something bigger.”
With *Motherland 2025*, Nigeria aims to **strengthen its identity as the centre of global Black and African culture** while **unlocking investment opportunities and fostering economic development**.
Business3 years ago
