Culture
When Ijebu-Ode stood still for Ojude Oba festival
Published
3 months agoon
By
LanreThe ancient town of Ijebu-Ode in Ogun State came alive with fanfare, grandeur, and cultural glamour as people dressed in different colourful cultural attires celebrated the Ojude Oba (The King’s Forecourt) Festival on June 18, 2024.
This year’s edition of the annual event had the theme— Ojude Oba: Unity and Harmony, Our Gift— was held, as usual, on the third day of Eid-al-Kabir, at the Awujale of Ijebuland, Oba Sikiru Adetona’s pavilion in Ijebu-Ode.
The festival usually includes activities such as the parade of the ‘Regberegbe’ known as the age groups, horse riding, and colourful dances.
Over 90 age groups turned out in glamorous attire, and the Balogun Kuku family eventually won the parade for the eighth time in a row, and were awarded a N500,000 cash prize, sponsored by Globacom Nigeria, a long-standing sponsor of the festival.
Aside from the cultural display by different regberegbe’, other activities that caught the attention of many, included a horse displaying impressive dancing skills, which people gathered to watch. The horse danced gallantly to the drumbeats, stamping its hooves on the ground.
All this happened as the Awujale of Ijebuland, Oba Sikiru Adetona, sat regally and observed the proceedings with pleasure.
Notable guests at the event included the Chief Executive Officer, Metropolitan Motors Limited, Olutoyin Okeowo; Group Chief Executive Officer, FCMB Group Plc, Ladi Balogun; and Non-Executive Director of FCMB Group, Prof Oluwatoyin Ashiru.
Other dignitaries were a former governor of the state and incumbent Senator representing Ogun East Senatorial District, Gbenga Daniel; veteran fuji musician, Wasiu Ayinde, aka K1 De Ultimate; and other celebrities such as Femi Branch and Wumi Toriola, among others.
Expressing his administration’s commitment towards making the festival a global event, the Ogun State Governor, Dapo Abiodun said, “Ojude Oba festival is not only a cultural heritage for the indigenes of Ijebuland, it has now become a significant event that attracts local and foreign tourists to Ogun State, showcasing our hospitality and enviable tradition of Ijebuland to the national and global audience.
“This festival serves as a symbol of our unity, tourism and a rallying point to all the Ijebu sons and daughters to celebrate our tradition, culture, and revered monarch.”
Meanwhile, the Federal Government has announced plans to list the festival as one backed by UNESCO.
The Minister of Culture, Arts, and Creative Economy, Hannatu Musa-Musawa, who was represented by the Director of Cultural Agencies and Heritage, Ben Anama, noted that the annual festival was a platform for fostering the unity of the country, and one of the country’s tourism potentialities, adding that Nigeria could tap into it to diversify the economy from oil, and generate more resources.
The festival is known to boost the local economy by attracting thousands of visitors, which in turn benefit businesses, artisans and vendors.
The festival began in the late 19th century as a small gathering of Muslim converts, who wanted to thank the Awujale for allowing them practice their religion freely. Over time, it has grown into a major event.
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Culture
Ekiti State tourism development praised by Jamaica’s minister of tourism, Edmund Bartlett
Published
2 days agoon
September 11, 2024By
LanreEkiti State tourism development receives commendation from Jamaica’s Minister of Tourism, Edmund Bartlett, for its economic and cultural potential.
Jamaica’s Minister of Tourism, Edmund Bartlett, recognised globally for his tourism leadership, has praised the Association of Tourism Practitioners of Nigeria (ATPN) for launching its state chapter in Ekiti State.
He acknowledged the state government’s unwavering commitment to promoting Ekiti State tourism development.
Also read: Tourism Advocates Honour Bonu, Hints On Destination Lagos Awards
Bartlett, also the Chairman of the Global Tourism Resilience and Crisis Management Centre at the University of West Indies, noted that fostering tourism in Ekiti could help overcome geographical challenges by creating jobs and boosting economic growth.
The state’s unique cultural heritage and natural attractions have the potential to draw visitors both nationally and internationally, and improving tourism infrastructure could further unlock its economic possibilities.
He emphasised that tourism provides a platform for showcasing local talents, products, and services to a global market, which would benefit both residents and visitors.
By investing in tourism, Ekiti can position itself as a model of sustainable development and become a premier tourist destination.
Bartlett concluded by stating that through a collective focus on Ekiti State tourism development, opportunities to generate employment and improve citizens’ lives can be maximised.
He reiterated that Ekiti State has the potential to be a leading destination for tourism in Nigeria and beyond.
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Culture
NANTA partners with Eko hotel to promote Nigerian cultural tourism
Published
2 days agoon
September 11, 2024By
LanreNANTA and Eko Hotel have signed a marketing contract to promote Nigeria’s cultural tourism, focusing on the Theatre of Lights Xtmas holiday offering.
In a landmark development, the National Association of Nigeria Travel Agencies (NANTA) has signed a lucrative marketing contract with Eko Hotel, one of Nigeria’s premier luxury hospitality brands.
This partnership, announced in Lagos, aims to upscale Eko Hotel’s cultural tourism experience, with a particular focus on its signature “Theatre of Lights” event during the Christmas season.
The cultural carnival event, themed “Cultural Carnival Offerings,” will feature a blend of musical theatres, circus performances, magical shows, grand carnival processions, and more.
Also read: Eko Hotels & Suites to boost local tourism with Tropical Christmas Wonderland
Over the past three years, Eko Hotel’s African Xtmas Santa experience has attracted thousands of visitors, growing from 350 attendees to 4,000 guests.
NANTA President, Mr Yinka Folami, expressed confidence that the association’s marketing reach would elevate the event further.
He emphasised that cultural tourism can provide Nigeria with a much-needed economic boost. He also announced plans to showcase the Eko Hotel Theatre of Lights at the World Travel Market in London.
Eko Hotel’s General Manager, Ghassan Fadoul, highlighted the importance of cultural tourism, noting that NANTA and Eko Hotel’s collaboration would help market Nigeria as a prime destination.
The hotel’s Sales Manager, Iyadunni Gbadebo, shared ambitions to break the trend of Nigerians seeking leisure holidays abroad, promoting Nigeria’s own unique cultural heritage instead.
The partnership marks a significant step forward for Nigeria’s cultural tourism industry, with NANTA committed to promoting the Xtmas Theatre of Lights globally.
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Culture
Nigeria’s Tourism Sector Could Rival Oil Revenue, Says Minister
Published
1 week agoon
September 5, 2024By
LanreNigeria’s Minister of Tourism, Lola Ade John, highlighted the tourism sector’s potential to generate significant revenue and reduce the nation’s dependence on oil during a recent webinar.
Nigeria’s Minister of Tourism, Lola Ade John, has revealed that the tourism sector has the potential to generate substantial revenue and serve as a viable alternative to the country’s reliance on the oil sector.
Speaking at a webinar organised by the Tourism and Hospitality Industries Thematic Group (THITG) of the Nigerian Economic Summit Group (NESG), ahead of the 30th Nigerian Economic Summit, she stressed that if properly harnessed, tourism could contribute significantly to the nation’s economy.
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With the theme *”Domestic Tourism: A Powerful Tool for Rural Revitalisation and Economic Growth in Nigeria”*, the webinar focused on the untapped opportunities within Nigeria’s tourism sector.
Ade John highlighted that in 2022, tourism contributed N17.3 billion to Nigeria’s GDP, far less than the 7.5% contribution seen in countries like France.
She emphasised the need to develop domestic tourism to revitalise rural communities, create jobs, and generate revenue.
Nigeria boasts 1,091 tourist sites across 356 states and the Federal Capital Territory (FCT), including prominent sites like Obudu, Ogbunike, Osun-Osogbo Grove, Kajuru Castle, and Yankari Game Reserve, which are improving in terms of architecture, wildlife conservation, and ecotourism.
The tourism sector currently supports 1.9 million jobs, and Ade John urged further investment to unlock its full potential.
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