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    Nigeria will be fully present at 2024 WTM – FTAN Pres., Onung, applauds NANTA, WATO

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    Next edition of the World Travel Market (WTM) in London, United Kingdom, in 2024 will fully feature Nigeria travel and tourism operators, according to the President of the Federation of Nigerian Tourism Associations (FTAN), Mr. Nkereuwem Onung.

    Minister of Tourism, Ms Lola Ade-John with FTAN President, Mr. Nkereuwem Onung during a recent meeting in September, in Abuja

    Mr. Onung who disclosed this in a statement released, Monday, while reacting to the unexpectedly low-key participation of the country at the just-concluded annual WTM trade exhibition in London, assured that there will be an improvement come next edition in 2024, as he further stated that the country ‘will be fully and better represented.’

    The World Travel Market (WTM) held for three days of Monday, November 6 through to Wednesday, 8, at the ExCel London, in the London City Airport area, and traditionally gathered the biggest travel trade professionals who network and gain industry insight into the latest industry trends.

    The event remains the biggest platform to showcase exhibit travel and tourism products by participants from across the world at the trade exhibition. The WTM also showcases private sector operators in travel related industries including; hotels, airlines, car rentals, tour operators, cruise lines.

    However, as well attended as the exhibition was, the country was unable to attend, as only the representation made by the National Association of Nigeria Travel Agencies (NANTA), and a private operator, Wakanow, flew Nigeria’s flag at the trade show. Incidentally, another private sector operators’ group, the West Africa Travel Organisation (WATO) also lifted the sub-region’s presence at the trade expo in separate stand.

    The Nigeria government did not officially put up an exhibition stand at the 2023 trade expo, which would served as a general platform for all private and public sector operators in the industry to showcase their products.

    Reacting to the situation, the FTAN President, in a statement, explained that the absence of the Nigerian delegation is a temporary setback, adding that the original plan of the Federal Government was for the Minister of tourism, Ms Lola Ade-John to lead the Nigerian delegation to the trade show, in line with pledge made to the private sector operators in September this year of government’s renewed commitment towards growing the industry.

    “The original plan was for the minister lead the Nigerian industry delegation to the trade show. The plan was for the Minister of Tourism, Ms Lola Ade-John to lead a high-powered delegation of private sector operators in the industry to storm the 2023 WTM in London and fully showcase Nigeria’s products from all perspective.

    “However, due to unforeseen challenges, mostly having to do with the minister’s health, as well as logistics issues, that plan was temporarily shelved but not discarded.

    “The government, from what I have been reliably informed will still fulfill its original plan for at the just-concluded WTM 2023 by the next edition in 2024. So we expect that Nigerian travel and tourism operators will be given the room to demonstrate their capacities by way of showcasing their enormous travel and tourism products at the next edition of the trade exhibition in London.

    “I can assure that this was not planned. We had intended to make a bigger showcase of Nigeria’s tourism and travel potential but then happened the setback.

    “The Federal Government, through the minister had assured stakeholders of an improved investment and participation in the industry, and it is not relenting on this assurance, hence, we assure that the next edition will gather an expanded delegation of operators to attend and showcase our offerings at the expo.

    “The WTM is still world’s biggest platform to meet and network among travel industry most reputable operators and we cannot afford to be absent at the expo come 2024,” said Onung.

    The FTAN President further appreciated and hailed NANTA, WATO and Wakanow and others who exhibited at the WTM 2023 trade show which gave Nigeria a good representation.

    “The NTDA Director General, Folarin Coker represented the Minister at the WTM expo, but I appreciate NANTA and others like WATO, Wakanow, for the wonderful showcase on behalf of the Nigerian tourism operators. They indeed flew our flag really well from reports I have read on the trade exhibition. We hail them. And also the WATO and Wakanow teams which showed their presence during the event,” Onung continued.

    It would be recalled that earlier in September, this year, while receiving FTAN chieftains in Abuja shortly after inauguration, Ms Ade-John disclosed that the Federal Government has recommitted to enabling private enterprise participation in growing the tourism sector of the country.

    The FTAN delegation led by its President, Onung also comprised the Directors General of the two agencies in the ministry; the National Institute of Hospitality and Tourism (NIHOTOUR), Alhaji Nura Kangiwa, as well as, his counterpart at the Nigerian Tourism Development Authority (NTDA), Mr Folusho Folarin-Coker.

    The minister used the meeting to restate her task of making the tourism industry viable and attractive to private investors, which she said tops the list of focus she has been tasked with by President Bola Tinubu.

    According to the minister, ‘tourism is set to take the number one space in revenue generation in the country,’ which she stressed, can only be achieved through effective collaborations and result-oriented partnerships with private sector business and think-tank groups like FTAN.

    Ade-John further reechoed President Bola Tinubu’s charge to all the ministerial appointees to revitalize their sectors, even as she thanked the FTAN delegation for the courtesy visit to her office ‘despite the tight space in the meeting room.’

    The minister assured FTAN of her commitment to ‘push in ways and modalities to make tourism in Nigeria work,’ with the cooperation of the private sector enterprise stakeholders like the group.

    On the issue of carrying FTAN along in government attendance at international events, the minister assured that she is working closely with all the parastatals and the ministry to attend those events in order ‘to tell the world that Tourism in Nigeria is back.’

    On partnership with private sector operators in the industry, the minister assured of her readiness to ‘gladly talk to FTAN anytime’ and FTAN should feel free to come to the office to see her anytime.

    Members of the FTAN delegation in the courtesy visit to the Tourism minister’s office included the executive committee officers, and some presidents of affiliate associations.

    The WTM 2023 Federal Government was led by the Director-General of the NTDA, Mr Folusho Folarin-Coker, while the NANTA team was led by its President, Mrs Susan Akporiaye, including Vice President, Eastern zone, NANTA, Mrs Chinyere Umeasiegbu; Vice President Lagos, Yinka Folami; and National Publicity Secretary, Mrs lola Adewole, as well as, journalist and member of the Association of Nigerian Journalists and Writers of Tourism (ANJET), Mr Frank Meke.

    The next edition of the WTM London is expected to be held in November 2024.

    Events

    Plateau unity christmas carol festival 2024: A celebration of faith and harmony

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    Plateau Christmas Carol Festival 2024

    The Plateau Christmas Carol Festival 2024 unites faith, culture, and tourism, ushering hope and harmony to Plateau State and beyond.

     

     

    The Plateau Unity Christmas Carol and Praise Festival 2024 marked a transformative moment for Plateau State, combining faith, cultural heritage, and economic revitalisation.

    Under the leadership of Governor Caleb Mutfwang, this maiden event, held at the Ten Commandments Prayer Altar in Jos South, aimed to restore hope and unity in a state historically marred by division and conflict.

     

    Also read: Culturati Festival 2024: celebrating Africa’s diversity and unity in Lagos

     

    The festival, themed “Plateau Unity Christmas Carol and Praise Festival,” was a collaboration between the state government, the Christian Association of Nigeria (CAN), and religious leaders.

    It drew a crowd of over 15,000 attendees, including prominent figures like former Head of State Gen. Yakubu Gowon (retd), former President Olusegun Obasanjo, and past Plateau governors Joshua Dariye and Jonah Jang.

    Governor Mutfwang described the festival as a pivotal step towards Plateau’s recovery and fulfillment of its prophetic destiny. “For too long, we have fought many battles,” he said.

    “Now is the time to unite as one people and harness the blessings God has bestowed upon this land for the greater good.”

    The event provided a platform for communal healing and economic growth, with local hotels fully booked and traders thriving during the festival.

    Traditional choirs from the Ngas, Berom, and Mwaghavul communities delivered captivating performances, while gospel artists Solomon Lange, Panam Percy Paul, and Neken Chuwang inspired the audience with songs of hope and reconciliation.

    Gen. Yakubu Gowon praised the governor’s leadership, calling the festival a symbol of healing and a testament to the people’s desire for peace.

    Obasanjo echoed similar sentiments, urging Plateau’s residents to embrace their diversity as a strength and an opportunity for growth.

    Religious leaders such as Rev. Dr. Amos Mohzo, Rev. Fr. Polycarp Lubo, and Most Rev. Dr. Benjamin Kwashi delivered powerful sermons, emphasising the significance of unity and faith in rebuilding the state.

    The festival also highlighted Governor Mutfwang’s broader vision for Plateau State. Declaring December 2024 as Tourism Month, he promised to make the state a beacon of tourism and cultural celebration.

    “Jos will shine brightly this Christmas season, showcasing the beauty and spirit of Plateau,” he affirmed.

    The success of the Plateau Unity Christmas Carol and Praise Festival has ignited calls for the event to become an annual international celebration, attracting tourists and pilgrims from around the world.

    This aligns with the governor’s commitment to transforming Plateau into a hub of peace, prosperity, and cultural pride.

    By merging faith, tourism, and community spirit, the Plateau Unity Christmas Carol Festival has set a new standard for how cultural events can inspire and rebuild.

    The festival exemplifies the power of shared purpose and unity in steering Plateau toward a brighter, harmonious future.

    “Together,” Governor Mutfwang declared, “we will reclaim Plateau’s divine destiny as a city set on a hill that cannot be hidden.”

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    Events

    Indomie Noodles celebrates Nigerian culture with vibrant Abuja carnival sponsorship

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    Abuja Carnival 2024

    Indomie Noodles sponsored the 2024 Abuja Carnival, uniting Nigerians through culture, tourism, and delightful brand experiences.

     

    Indomie Noodles has reaffirmed its dedication to celebrating Nigeria’s cultural diversity by sponsoring the 2024 Abuja Carnival.

    This highly anticipated event, making a triumphant return after an eight-year hiatus, showcased Nigeria’s rich traditions and vibrant heritage while promoting unity and boosting tourism.

     

    Also read: Rivers State shines as overall winner at 2024 Abuja international carnival

     

    The carnival began with a captivating opening ceremony, where Vice President Kashim Shettima set the tone with a passionate call for cultural celebration and national unity.

    For four days, participants and attendees experienced a spectacular fusion of colour, music, and tradition.

    One of the carnival’s most striking features was the grand assembly of participating states at the iconic Area 1 Bridge. Dressed in elaborate traditional attire and vibrant floats, they created a dazzling visual spectacle.

    Amidst the celebrations, Indomie stood out by offering magical and memorable experiences to carnival-goers, strengthening its bond with the Nigerian audience.

    Indomie’s uniquely decorated experiential booth was a hub of activity. Attendees enjoyed exciting games and delicious servings of freshly prepared noodles, while children enthusiastically joined in on the fun.

    The brand’s canvassers mingled with the crowd, further enlivening the festive atmosphere.

     

    Speaking on the sponsorship, Oluwaponmile Alabi, Indomie’s Marketing Manager, shared the company’s vision:

    “Indomie is a family brand; we are more than just a meal. Our participation in the carnival is part of our commitment to bringing people together and celebrating what matters most to Nigerians. Every bowl of Indomie served at the Abuja Carnival symbolises our shared identity and culture.”

     

    The carnival hosted a variety of activities, including enthralling street parades, traditional cooking competitions, children’s carnivals, cultural nights, and a grand masquerade fiesta.

    Indomie’s presence enriched these events, adding a delicious twist to the celebrations.

     

    Highlighting the company’s cultural alignment, Alabi added:

    “At Indomie, we believe that a brand that doesn’t evolve is destined to fade. Culture is the heartbeat of every Nigerian’s way of life, and it’s the perfect bridge to deepen our connection with consumers. We’re stepping into the new year with a renewed focus, aligning our flavours and identity with the vibrant culture that defines Nigeria.”

     

    Indomie’s active engagement at the carnival not only celebrated Nigeria’s heritage but also strengthened its position as a brand deeply woven into the fabric of Nigerian life.

    This sponsorship exemplifies its commitment to fostering unity, celebrating cultural diversity, and creating unforgettable consumer experiences.

    The Abuja Carnival 2024 will undoubtedly be remembered as a resounding success, and Indomie Noodles played a key role in ensuring its flavourful legacy.

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    Culturati Festival 2024: celebrating Africa’s diversity and unity in Lagos

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    Culturati Festival Lagos 2024

    Culturati Festival 2024 celebrates African culture with vibrant showcases, youth empowerment, and economic growth at Lagos’ iconic Freedom Park.

     

     

    The 18th edition of the Culturati Festival, a premier celebration of African culture and heritage, is set to take place from 5th to 7th December 2024 at Freedom Park, Lagos Island.

    Themed “Celebrate Diversity and Unity,” the festival promises a dynamic showcase of Africa’s rich cultural mosaic, blending tradition with modernity in the vibrant city of Lagos.

     

    Also read: Lagos Govt Set To Promote Cross-Cultural Heritage At Culturella Festival

     

    Organised by Culturati Africa in collaboration with the Lagos State Ministry of Tourism, Arts, and Culture, this year’s festival features initiatives that go beyond entertainment.

    Among these is the Culturati Community Library, a platform advocating for literacy and cultural education, ensuring that the region’s heritage remains accessible and impactful for future generations.

    At a recent press conference, Adetola Bakinson, CEO of Culturati Africa, highlighted the festival’s mission as more than a celebration.

    “Culturati is a movement dedicated to promoting cultural diversity, fostering empowerment, and creating economic and creative growth across the continent,” she stated.

    This year’s festival includes a trade fair for nearly 100 SMEs, organised in partnership with Naijabrandchick, offering businesses visibility, networking opportunities, and access to a broader audience.

    The initiative underscores the festival’s focus on economic empowerment, particularly within Lagos’ vibrant entrepreneurial ecosystem.

    The Culturati Academy, another key initiative, has already empowered over 10,000 young Nigerians with skills in digital marketing, video production, and content creation.

    Bakinson reaffirmed the festival’s commitment to equipping more youth with the tools needed to thrive in creative industries, driving sustainable growth in the cultural sector.

    Freedom Park, a former colonial-era prison turned arts and culture hub, will undergo further transformation during the festival.

    As a symbol of resilience and freedom, the venue will be refurbished to enhance its appeal as a major cultural and tourist landmark.

    “This isn’t just a festival,” Bakinson concluded, “It’s a movement for culture, empowerment, and economic growth. By integrating cultural diversity into Lagos’ development agenda, we aim to boost the state’s economy and reaffirm its status as a global cultural destination.”

    The Culturati Festival 2024 promises to attract dignitaries, creatives, and tourists from around the world, solidifying Lagos as a beacon of African culture and unity.

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