Meetings Africa 2025, hosted in Johannesburg, will connect global business leaders and spotlight Africa’s diverse destinations and opportunities

The countdown to *Meetings Africa 2025* has officially begun, and with less than a month to go, excitement is building across the continent.

On 1 February 2025, the Johannesburg Stock Exchange was buzzing with activity as the media launch event for this eagerly anticipated gathering was held.

The event, hosted by South African Tourism in partnership with the Gauteng Tourism Authority, Johannesburg Tourism Company, and the Sandton Convention Centre, is set to take place from 24 to 26 February 2025 at the prestigious Sandton Convention Centre, Johannesburg, in the Gauteng Province.

This year’s edition promises to be even more significant, as it paves the way for the historic G20 Summit, which will be hosted on African soil for the very first time in November 2025.

In 2024, *Meetings Africa* generated an impressive economic impact of R145 million directly, with an additional R275 million in indirect impact.

This brought the total contribution to South Africa’s economy to R420 million. This success builds on the achievements of 2023, when the event contributed R388.5 million, with R133.9 million coming directly and R254.5 million indirectly into the country’s economy.

Speaking at the media launch, South Africa’s Minister of Tourism, Honourable Patricia de Lille, emphasised the event’s importance in connecting Africa’s business events stakeholders with influential international buyers.

“*Meetings Africa 2025* aims to continue to spotlight Africa’s diverse destinations and unique offerings for business events by unlocking Africa’s Opportunities Through Quality Connections,” she remarked.

“The event serves as a platform for business deals, knowledge sharing, and cross-sector partnerships, with a strong emphasis on enabling meaningful networking opportunities to support industry growth.”

Mlungisi Mabaso, Acting Mayor of the City of Johannesburg, also addressed the audience during the launch. He highlighted the economic benefits of hosting such major events, stating, “As a city of a thousand hellos, we are the beating heart of business connections for South Africa and the continent.

Events like *Meetings Africa* not only attract visitors to our shores, but they also create economic opportunities that generate jobs, boost our township economy, and grow our already solid reputation as a premier business hub for the continent.”

**Event Highlights:**

– **Business Opportunities Networking Day (BONDay):** 24 February 2025
– **Exhibition Days:** 25-26 February 2025
– **Venue:** Sandton Convention Centre, Johannesburg

With the business tourism sector continuing to grow, *Meetings Africa 2025* is set to become a cornerstone of the African events calendar.

The event’s continued success underscores South Africa’s position as a global leader in business tourism and a gateway to Africa’s vast economic opportunities.

For more information and to register, visit [www.meetingsafrica.co.za](http://www.meetingsafrica.co.za).