Ife Road Race launches during Olojo Festival to inspire youth, promote health, and celebrate Yoruba heritage with support from the Ooni of Ife

Ife Road Race is set to ignite the ancient city of Ile-Ife on September 25 as it makes its powerful debut during the revered Olojo Festival.

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This landmark 5-kilometre event will do more than test endurance—it will champion youth empowerment, healthy living, and the preservation of Yoruba heritage.

Conceived by youth advocate Adeleke Odewade, the Ife Road Race is endorsed by the Ooni of Ife, His Imperial Majesty Oba Adeyeye Ogunwusi. “This race is a platform to identify raw potential,” said Odewade.

“But it won’t stop there. We’re building a system of coaching, mentorship, and support long after the race ends.”

Organised in collaboration with the Alade’fa Athletic Family Initiative, the race invites youth, amateur, and professional runners to compete.

With the course passing iconic cultural landmarks, it promises not just a run, but a scenic celebration of Yoruba culture.

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Participants will receive certificates, and winners in different categories will earn cash prizes. Registration is now open, and organisers are urging brands, corporate bodies, and philanthropists to back this noble cause.