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    Ethiopian Airlines, Africa Celebrates partner to showcase arts, others

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    Ethiopia Airlines will be flying participants of Africa Celebrates from all their global destinations to Africa’s capital, Addis Ababa to experience real African hospitality expressed in Art, Culture, Heritage, Tech, Business, Dance, Fashion, Cuisine, Music etc’.

    Announced as the Official Airline for the Africa Celebrates event, Ethiopian Airlines and Africa Celebrates will this year celebrate Africa’s unity in diversity, fostering integration through Africa’s rich cultural heritage which can be explored as a catalyst for social economic growth, promote intra and inter African trade and tourism.

    The event will also encourage Africans and the rest of the world to patronise ‘Made in Africa’ by eating African foods, wearing its clothes, and appreciating its music, dance, films, arts, crafts and heritage.

    The event is scheduled to be held 25 – 28 October at the African Union headquarters and Skylight Hotel in Addis Ababa.

    As part of an official statement issued by Lexy Mojo-Eyes, President/CEO of Africa Celebrates, he said ‘This is a partnership made from heaven. Africa’s biggest airline will be partnering with Africa’s biggest festival.

    Themed, ‘Achieving African Integration through Art, Culture, Heritage, Tech & Business Leveraging on AFCFTA Implementation,’ the event aligns with the African Union theme of the year.

    Africa Celebrates is organized and packaged by Legendary Gold Limited in collaboration with the African Union which doubles as host partner, Nigeria Embassy in Ethiopia, the Ethiopian Ministry of Foreign Affairs, the Africa Tourism Board, Pristine Marketing Group and Studio 1888.

    Other partners include the United States Mission to the African Union, Africa for African Women Conference, J4ward Global, Design Essentials, Dumele, Mayalz Events, Kana TV, Art TV, Kenniz Fm, Global Green Development Group, Ipada Carnival, Motherland Beckons, 20 October Institute for Arts & Entertainment and Platinum Entertainment Producers.

    Ethiopian Airlines and Skylight Hotel are the official airlines and hotels respectively.

    Ethiopian Airlines Group (Ethiopian) is a fast-growing airline brand globally and the continent’s largest airline brand.

    In its seventy-seven years of successful operations, Ethiopian, the fastest-growing airline, has become one of the continent’s leading carriers, unrivalled in efficiency and operational success. In addition to its main hub in Addis Ababa, Ethiopia, it is also pursuing its multi-hub strategy through a hub in Lomé, Togo with ASKY, in Lilongwe, Malawi with Malawi Airlines and in Lusaka, Zambia with Zambia Airways.

    On the 13th of September 2023, Ethiopian Airlines Group, the fastest-growing global airline brand and the continent’s leading airline was crowned as the ‘Best African Airline’ at Business Traveller Awards 2023. This is the 4th consecutive year Ethiopian was so honoured.

    Festivals

    Lagos seafood festival to boost maritime economy, celebrate aquatic heritage

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    Lagos Seafood Festival

    Lagos Seafood Festival, set for April 24-26, will showcase Lagos’ maritime heritage, promoting sustainable seafood businesses and tourism

     

    The Lagos State government, through the Ministry of Tourism, Arts, and Culture, is set to redefine the state’s maritime economy with the upcoming **Lagos Seafood Festival**.

    Also read: Lagos Government commits to growth of hospitality sector at institute of hospitality AGM

    Scheduled to take place from April 24th to 26th, 2025, the festival will celebrate Lagos as an aquatic wonder and highlight the commercial potential of its thriving seafood industry.

    Themed “Buy, Eat, Party,” the event will be held across three locations in the state: Lagoon Restaurant, Victoria Island; Anuoluwapo Fish Market, Law School, Victoria Island; and Oluwo Fish Market, Epe.

    The primary focus of the festival is to promote aquaculture and culinary tourism, while preserving Lagos’ rich seafood trade. The event aims to foster sustainable business strategies and reinforce the state’s position as a leading maritime hub in West Africa.

    The **Lagos Seafood Festival** will feature a blend of culinary experiences, cultural celebrations, and business networking opportunities designed to elevate the seafood industry.

    Idris Aregbe, the Special Adviser to the Governor on Tourism, Arts, and Culture, described the initiative as a groundbreaking approach to celebrating Lagos’ indigenous lifestyle.

    According to Aregbe, the festival will not only empower seafood businesses but will also attract international buyers, thereby boosting the local economy.

    “This is beyond a festivity; it is a celebration of our heritage and a strategic opportunity for the seafood industry in Lagos. We will empower seafood merchants, attract international buyers, and amplify Lagos’ maritime story,” he said.

    The Lagos Seafood Festival promises an exciting array of activities for attendees, including gourmet seafood experiences, cooking demonstrations, tastings by renowned chefs, market tours, cultural exhibitions, and workshops.

    The festival will also provide vital business networking opportunities, making it an essential event for seafood business owners. Aregbe added that the initiative aligns with the state government’s T.H.E.M.E.S+ agenda to position Lagos as a global tourism and business hub while promoting economic growth in the seafood sector.

    The Lagos Seafood Festival is positioned as a strategic campaign to promote Lagos as an aquatic splendour, market the seafood industry, and support sustainable businesses.

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    Festivals

    Brazil celebrates yoruba heritage at 2025 rio carnival: NICO applauds cultural showcase

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    Yoruba culture at Rio Carnival 2025

    Brazil’s 2025 Rio Carnival celebrates Yoruba heritage with Orisa chants and themes, strengthening ties between Nigeria and Brazil

     

    The National Institute for Cultural Orientation (NICO) has praised Brazil for its vibrant celebration of Yoruba culture during the 2025 Rio de Janeiro Carnival, recognising the powerful display of Nigerian heritage that resonated with millions of people worldwide.

    Also read: Osun State Targets Brazil for Investment, Tourism Boost

    The commendation came from Chief Biodun Ajiboye, the Executive Secretary/CEO of NICO, who expressed his appreciation in a statement from Abuja.

    The carnival, held from February 28 to March 8, at the famed Sambadrome, drew an estimated eight million visitors from across the globe.

    Ajiboye highlighted Brazil’s commitment to promoting Nigerian culture through the pulsating Orisa chants and Yoruba-inspired themes that dominated the carnival.

    He stated that these performances not only captivated the audience but also reinforced the deep-rooted historical and cultural ties between the two nations.

    “We are inspired by what our Brazilian brothers and sisters are doing, as the Orisa tradition originates from Nigeria; all Orisas have their base here,” Ajiboye said.

    “It is heart-warming to see that despite being taken forcefully as slaves, our ancestors kept the flames alive, and their descendants have continued to preserve and celebrate it with such grandeur.”

    He praised Brazil’s dedication to preserving Yoruba traditions and recognised the country’s remarkable celebration of its African heritage. “You have shown that you are truly the children of kings and queens; you are not bastards but true heirs of our heritage,” Ajiboye added.

    Ajiboye also commended Brazil for its progressive stance on religious tolerance and cultural inclusivity. He described Brazil’s efforts to elevate Yoruba traditions as an inspiration to the world, underscoring the need for global cooperation in preserving cultural legacies.

    Looking forward, Ajiboye emphasised that the Nigerian government is committed to deepening cultural ties between the two nations. He revealed that high-level cultural conferences would be planned in both Nigeria and Brazil to strengthen historical connections, promote tourism, and foster religious harmony.

    In line with this, NICO is spearheading plans for the World Orisa Congress, an annual event designed to bring Orisa devotees from around the world to Nigeria.

    The congress will serve as a platform for scholars, cultural enthusiasts, and government representatives to explore sustainable strategies for cultural preservation and global engagement.

    Ajiboye highlighted the Orisa spiritual system as a significant global force, with an estimated 450 million adherents worldwide. He expressed Nigeria’s desire to position itself as the epicentre of Orisa worship, much like Mecca for Muslims or Jerusalem for Jews.

    The Executive Secretary also noted that NICO is working on creating a platform to unite devotees from across the world, including Brazil, Cuba, the United States, the UK, and many other nations, to continue the celebration and preservation of Yoruba culture.

    Ajiboye expressed hope that through continued collaboration, Nigeria and Brazil could forge new pathways for enhancing cultural understanding and preserving the Yoruba heritage.

    He applauded the Brazilian government for its unwavering support for cultural diversity and religious tolerance, encouraging both countries to continue building bridges for future generations.

    The Rio de Janeiro Carnival, which dates back to 1723, is recognised as the world’s largest carnival, attracting millions of revellers each year.

    In 2025, an estimated two million people per day filled the streets to enjoy floats, samba schools, and elaborate costumes, celebrating Brazil’s rich cultural diversity.

    A samba school consists of a community of local neighbours with shared regional or geographical backgrounds, showcasing their cultural heritage through lively performances.

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    Cross River government plans major restructuring of Calabar carnival after 20 years

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    Calabar Carnival restructuring 2025

    Cross River Government sets up a 13-member committee to review and restructure the iconic Calabar Carnival, aligning it with global standards

     

    The Cross River State Government has announced plans to restructure the iconic Calabar Carnival after two decades of vibrant cultural showcases and global recognition.

    Also read: Calabar Carnival 2024 attracts over 300,000 tourists, boosts local economy

    Nsa Gill, Chief Press Secretary to Governor Bassey Otu, confirmed on Sunday that a 13-member review committee has been established, headed by Chief Edem Duke, a former Minister of Culture.

    The committee has been tasked with a 10-point terms of reference and is expected to deliver its report within two weeks.

    According to Gill, the goal is to improve the carnival’s standards and align it with global tourism trends.

    “The review aims to restructure the carnival, which showcases one of the world’s finest displays of arts, culture, and tradition,” Gill stated.

    The committee’s mandate includes evaluating the successes and challenges of the past 20 years, identifying high and low points, and exploring creative ways to improve the event.

    A key focus will be on restructuring the carnival bands and enhancing marketing opportunities to secure better funding and international visibility.

    Additionally, the committee will advise the government on enhancing event regulation and organisation to meet world-class standards.

    Initiated in 2005 by then-Governor Donald Duke, the Calabar Carnival has grown into one of Africa’s most celebrated cultural festivals.

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