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    Detty December fuels Nigeria’s tourism boom

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    Detty December Nigeria tourism

    Detty December 2024 made Lagos a tourist hub, attracting global music stars, international visitors, and the diaspora, driving Nigeria’s tourism boom.

     

    Detty December 2024 has positioned Nigeria as a rising star in global tourism, drawing international tourists and Nigerians in the diaspora with its vibrant music scene, cultural celebrations, and affordable luxury.

    The weak naira, once a challenge, became a catalyst, making Nigeria a cost-effective destination for foreigners while encouraging domestic tourism among locals.

     

    Also read: Top 10 holiday destinations in Nigeria to explore this festive season

     

    The annual end-of-year festivities reached new heights in 2024, with Lagos emerging as the epicentre of entertainment.

    The Detty December brand, initially founded by musician Oluwatosin Oluwole Ajibade (Mr Eazi) in Ghana, has firmly established Nigeria as the hub for this cultural phenomenon.

     

    Afrobeats at the Core

    Reports indicate that Afrobeats, a global music sensation, was the driving force behind the festivities. The 2024 lineup featured global artists such as Gunna, Chloe Bailey, Tyla, and Saweetie, sharing the stage with Nigerian superstars including Davido, Wizkid, Burna Boy, Rema, and Arya Starr.

    This extraordinary assembly of talent turned Lagos into a pilgrimage site for music lovers, attracting millions of dollars in tourist spending.

    Travel expert Ikechi Uko highlighted the significance of this influx, noting that major hotels and short-let apartments were fully booked weeks in advance, with cities like Lagos, Calabar, Owerri, and Enugu bustling with visitors.

    “Nigeria has become a party scene. Domestic tourism was massive this year, and the diaspora also played a significant role,” Uko remarked.

     

    Boost to Local Economy

    The economic impact was evident as tourists indulged in Nigeria’s rich culture, local cuisines, and entertainment. The beaches of Lagos, packed to capacity, became prime attractions, alongside bars, restaurants, and cultural sites.

    Informal players in the hospitality industry also benefitted, selling unique local items such as books and crafts.

    Uko emphasised that properly organising and formalising these festivities could rival Ghana’s successful “Christmas in Ghana” initiative. “With the right strategy, Nigeria could consistently attract over a million visitors every December,” he added.

     

    Opportunities Amid Challenges

    Despite challenges like insecurity and policy inconsistencies, the success of Detty December has proven Nigeria’s potential as a tourism hotspot.

    Uko called on African travellers to embrace Nigeria as a Christmas destination, rather than seeking experiences in Dubai or other foreign locations.

    “Forget the stories of insecurity; Nigeria offers unparalleled party and cultural experiences. Domestic tourism is booming, and this is a moment to sustain the momentum,” Uko stated.

     

    Future Prospects

    The government is now urged to enhance security, improve infrastructure, and provide support for the creative industry to build on this success.

    Analysts agree that Nigeria’s music and cultural sectors can be pivotal in establishing the country as a leading global destination for tourism.

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    FG to develop diaspora city to reconnect Nigerians abroad

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    Nigeria Diaspora City project

    The Federal Government is developing Diaspora City to help Nigerians abroad invest and reconnect with their roots, Minister Hannatu Musawa announces.

     

    The Federal Government of Nigeria has announced plans to develop *Diaspora City*, a tourism and investment hub aimed at reconnecting Nigerians abroad with their roots.

    The Minister of Arts, Culture, Tourism, and Creative Economy, **Hannatu Musawa**, made the disclosure on Monday in Abuja during the launch of *Motherland 2025*, an initiative celebrating Nigeria’s cultural heritage and economic potential.

    According to Musawa, the project goes beyond tourism—it aims to strengthen economic ties between Nigeria and its diaspora while fostering cultural exchange and national development.

    “Our vision extends beyond attracting global visitors; it is about ensuring that the creative and tourism sectors serve as critical tools to improve the lives of the Nigerian people,” she stated.

    The *Motherland 2025* initiative is designed as a fully immersive cultural experience, featuring **state pavilions, exhibitions, and showcases** that highlight Nigeria’s innovation, business landscape, and cultural heritage.

    A key component of the project is the creation of *Diaspora City*, which will serve as a **thriving tourism and investment hub** where members of the diaspora can seamlessly engage in economic activities, reconnect with their heritage, and settle in Nigeria.

    “This year, we open our doors to the global diaspora, inviting them to immerse themselves in our rich traditions, explore investment opportunities, and witness the remarkable transformation unfolding across our nation,” Musawa added.

    Chidinma Nwakwo, Managing Director of *Discover Motherland Africa*, described the initiative as a **transformative movement** aimed at deepening Nigeria’s connection with its diaspora while unlocking business and tourism opportunities.

    “This is the beginning of a movement that not only reconnects Nigerians abroad with their roots but also fosters investment and cultural pride,” she said.

    With *Motherland 2025* and the planned *Diaspora City*, Nigeria aims to position itself as the epicentre of **global Black and African culture, commerce, and community**.

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    Governor Bassey Otu’s vision for Cross River: tourism, agriculture, digital economy

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    Cross River Tourism, Calabar Carnival, Food Security, Digital Economy, Obudu Ranch

    Cross River State Governor, Bassey Otu, outlines his administration’s plans for economic growth, tourism development, food security, and digital transformation, emphasising shared prosperity and sustainability

     

    Governor **Bassey Otu** has reaffirmed his administration’s commitment to economic growth and tourism, particularly through the **2024 Calabar Carnival**, themed **”Shared Prosperity.”** Emphasising the need for **economic inclusivity**, he stated:

    Also read: Cross River State Commissioner for Tourism, Arts, and Culture, Abubakar Robert Ewa, Passes Away

    > *“Unless there’s some equality of purpose in every society, there will be no peace… Shared prosperity is the key to achieving progress.”*

    Despite **economic challenges**, Otu assured that the **Calabar Carnival** remains a **major cultural and economic event**, attracting investment and boosting local businesses.

    Plans are also underway to **reintroduce the international segment** in the coming years, including a **diaspora band** to enhance global participation.

     

    Tourism Development: Upgrading Cross River’s Attractions

    Tourism remains central to Otu’s **economic blueprint**, with significant efforts being made to:

    Upgrade **key tourism sites**
    Enhance **hotel and transport infrastructure**
    Train tourism professionals **locally and internationally**
    Stabilise **product pricing** to encourage investment

    The governor assured that **Obudu Ranch**, one of Nigeria’s premier resorts, is undergoing **a major restoration project** in partnership with **Marriott Hotels** and **international investors**.

    *“We are bringing our tourism infrastructure to 21st-century standards, ensuring easy access to tourism sites and stabilising product prices,”* he said.

     

    Tackling Hunger and Revamping Agriculture

     

    Governor Otu has prioritised **food security**, acknowledging that agriculture was once **Nigeria’s economic backbone**. His administration is:

    Conducting **soil mapping** to determine ideal crops
    Launching a **5,000-hectare cassava farm pilot project**
    Expanding **oil palm and cocoa farming**
    Providing **microcredit schemes** for smallholder farmers

    *“We are doing everything to revamp agriculture,”* Otu emphasised.

     

    **Digital Economy: Training Youth for the Future**

     

    Recognising the importance of **technology in economic transformation**, Otu is spearheading initiatives to:

    Train **youth in digital skills**
    Establish **technology incubation centres**
    Integrate **agriculture with digital innovations**
    Combat **cybercrime and ensure ethical tech practices**

    *“The future lies in balancing digital advancements with agricultural productivity,”* he stated.

    **Cross River’s Economic Future: A Bold Vision**

    Governor Otu remains **optimistic about Nigeria’s economic reforms**, drawing from his experience in the **Senate’s Finance and Banking Committee**. He assured citizens that despite **current economic hardships**, positive changes will emerge.

    With ambitious plans for **tourism, agriculture, and digital transformation**, Cross River is poised for **sustainable growth and economic prosperity**.

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    Lagos State tourism commissioner discusses collaboration with Nigeria immigration service

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    Lagos State, Tourism, Immigration, Murtala Muhammed International Airport, NIS

    Mrs. Toke Benson-Awoyinka, Lagos State Commissioner for Tourism, Arts, and Culture, met with Mrs. Kemi Nandap, Comptroller General of the Nigeria Immigration Service, to discuss ways to improve the immigration process at Lagos’ Murtala Muhammed International Airport

     

     

    The Lagos State Commissioner for Tourism, Arts, and Culture, Mrs. Toke Benson-Awoyinka, paid a courtesy visit to the Comptroller General of the Nigeria Immigration Service (NIS), Mrs. Kemi Nandap, at her office in Abuja on Friday.

    Also read: Lagos State launches monthly landmark tours to boost tourism

    During the meeting, both officials engaged in constructive discussions focused on fostering collaboration between the NIS and the Lagos State Government.

    A primary area of concern was optimizing the immigration process at **Murtala Muhammed International Airport (MMIA)**.

    Both parties acknowledged the importance of simplifying entry procedures at the airport to enhance the overall experience for visitors.

    They highlighted the critical role this would play in supporting the expected surge in tourism, particularly after the successful tourism campaigns of the fourth quarter of 2024.

     

    Several strategies were explored to improve the immigration process, including:

    – **Faster processing lanes** for international arrivals
    – **Clearer communication** regarding visa-on-arrival policies
    – **Enhanced training** for immigration personnel

     

    The aim is to create a welcoming atmosphere that would encourage international travellers to see Lagos as a prime destination.

    Both Mrs. Benson-Awoyinka and Mrs. Nandap agreed that a smooth and efficient immigration process is essential for solidifying Lagos’ position as a leading hub for cultural, artistic, and recreational tourism, contributing to the state’s economic growth and enhancing its global image.

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