At a World Tourism Day event in Abuja, stakeholders called for sustainable tourism plans to protect Nigeria’s natural and cultural resources, support local economies, and enhance visitor experiences. They stressed the importance of clean environments, such as Jabi Lake, to boost tourism and create economic opportunities, while minimising environmental harm.

Stakeholders in Nigeria have emphasised the need for sustainable tourism strategies to protect the country’s natural and cultural resources, boost local economies, and improve visitor experiences.

This call came during a press briefing held to commemorate World Tourism Day in Abuja, following a clean-up exercise at Jabi Lake.

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The event was organised by the Eco Club, in collaboration with Jabi Boat Club, Jabi Mall, and Jabi Park.

World Tourism Day, observed annually on 27 September, highlights the significance of tourism and its social, cultural, political, and economic value.

The theme for 2024, *Tourism and Peace*, underscores the role of tourism in fostering global understanding and reconciliation.

Speaking at the event, Aisha Yusuf, Creative Director of Hayche Network and Senior Special Adviser on Sustainable and Accessible Tourism to the Executive Director of Tourism Volunteer Network, advocated for sustainable solutions to maintain tourism in Nigeria.

“We need to create awareness about sustainable tourism and take ownership of keeping our environment clean,” she stated, calling for both individual and government action to protect destinations like Jabi Lake.

Omoefe Tawiyah, Managing Director of Platinum X Media and organiser of *Abuja I Believe*, highlighted the economic benefits of a clean and well-maintained Jabi Lake, noting its potential to attract significant tourism investments.

He remarked, “If properly cleaned, Jabi Lake will become a key destination for tourists and boost the Federal Capital Territory’s economy.”

Phil Roberts, Executive Director of Tourism Volunteers Network, urged for turning Abuja into a tourism hub. He highlighted the need to enhance infrastructure tourism, which complements natural beauty by developing facilities that attract and sustain tourists.

“Abuja has numerous tourist sites, and Jabi Lake can become a major tourism destination with the right investment and infrastructure,” Roberts explained.

The speakers agreed that preserving the environment is essential for sustainable tourism growth, which can contribute to job creation, economic development, and peacebuilding.