Events

Rite Foods Limited Promotes Ijebu Cultural Values, Sponsors 2023 Ojude-Oba Festival

Published

3 years ago

June 23, 2023

From Left: Project Co-ordinator of Ojude Oba Festival Committee, Chief (Dr.) Fassy Adetokunbo Olore Yusuf; with the Assistant Marketing Manager, Rite Foods Limited, Adebola Adeyinka; and Chief (Mrs) Bisi Osibogun, the Iyalode of Ijebu Kingdom; at the session held in preparation for the 2023 Ojude Oba Festival, slated for Friday, 30th June, 2023, in Ijebu-Ode, Ogun State, proudly sponsored by Rite Foods Limited.

The market leader in Nigeria’s food and beverage industry, Rite Foods Limited, has thrown its weight behind the 2023 edition of the Annual Ojude Oba Festival celebrated by the Ijebu people of the South-west region of the country, a rich cultural heritage that dates back to over two centuries.

In line with its now institutionalised tradition of unwavering supports for the annual international cultural festival, Rite Foods will make available its unique brands comprising the 13 variants of the Bigi Carbonated Soft Drink, the premium Bigi Table Water, Sosa Fruit Drink, the number one Fearless Energy Drink, and Bigi & Rite Sausages, to refresh participants in the various festive activities, as well as visitors and consumers, at the event themed “Ojude Oba-A Lesson in Religious Harmony” slated for Friday, 30th June, 2023, in Ijebu-Ode, Ogun State.

At a session heralding the 2023 event, Rite Foods Assistant Marketing Manager, Adebola Adeyinka, stated that the World-class and Proudly-Nigerian company, which supported the festival in 2022, will continue in its giant stride by sustaining its support for the cultural event this year through sponsorship collaboration, in making the event very successful and exciting, as the international event signposts the cultural heritage and values of the Ijebu nation and its autonomous people.

She stated that Rite Foods will provide its arrays of brands that are widely consumed by the people who cut across various demographics of its consumers such that they will be rejuvenated for enhanced performances during the different traditional age grade contests and the displays of arts and culture among other exhilarating performances.

According to Adeyinka: “The Ojude Oba festival is highly significant to us as a people and as a company that operates in Ogun State, especially with a modern factory in Ijebu -Ode, we see it as a responsibility to fully partake in the festival as sponsors to make the occasion more memorable. ”

In the past years, Rite Foods has been supporting the festival as much as it could, making it very successful, exhilarating, and memorable, essentially through the offering of our brands to the sons and daughters of the land, as well as international audiences that often throng the city for the festivity,” she said.

In his remark, the Project Co-ordinator of the Ojude Oba Festival Committee, Chief (Dr.) Fassy Adetokunbo Olore Yusuf, who represented His Royal Majesty, Oba Sikiru Kayode Adetona, Ogbagba II, the Awujale of the Ijẹbu Kingdom, asserted that the festival is a rallying point of the Ijebu people, and helps in their unification.

He added that it brings about love and mutual understanding that has been in existence for over two centuries, with cultural activities that reflect the highly cherished norms of the forefathers of Ijebu Kingdom.

According to him, the festive period also boosts economic ventures in Ijebu Ode, as well as enhances cultural tourism, as local visitors and foreigners visit the city to partake and witness the different displays of arts and culture, that are distinctively attached to the Ijebu race.

With the special guest of honour as Sir Clement Oluwatumininu Okeowo, a global business mogul, some interesting events lined-up for the day include the best-dressed age grade groups contest and the displays by the warlords’ families in Ijebuland, among other exhilarating performances.

Eulogising Rite Foods for supporting the forthcoming festival, the Royal Father of Ijebu Kingdom through the Co-ordinator of the Ojude Oba Committee thanked Rite Foods Limited for the immense contribution towards the realisation of the forthcoming festival.

Culture

Crowds Gather for Rare Sunrise at Egypt’s Abu Simbel Temple

Published

3 weeks ago

October 23, 2026

David Ogunjobi

Hundreds of tourists gathered at Egypt’s Abu Simbel temple to witness the twice-yearly sunrise ceremony illuminating Pharaoh Ramses II’s statue

Hundreds of tourists gathered at Egypt’s Abu Simbel temple on Thursday to witness a spectacular sunrise phenomenon in which sunlight illuminated the face of the statue of Pharaoh Ramses II, an event that occurs only twice a year.

Also read: 16 Famous Cultural Festivals That Define India

The ancient astronomical ceremony drew visitors from different parts of the world to the archaeological site in southern Egypt on October 22, one of two dates associated with the phenomenon.

The second occurrence takes place on February 22, when the rising sun illuminates the temple’s interior.

Egyptian tour guide Yasser Fouad described the occasion as extraordinary, saying some visitors had stayed overnight to secure the opportunity to witness the event.

“Today is an extraordinary day, everyone is keen, there are people who stayed over the night, foreigners who actually spent the night in Abu Simbel to see this phenomenon,” Fouad said.

The Great Temple of Ramses II at Abu Simbel dates back to the 13th century BC and is among Egypt’s most prominent archaeological attractions.

Built during the reign of Ramses II, one of ancient Egypt’s most powerful pharaohs, the temple is renowned for its monumental statues and sophisticated architectural design.

The twice-yearly sunrise phenomenon is a major attraction, drawing visitors eager to witness the interaction between sunlight and the temple’s ancient structure.

The dates have traditionally been associated with significant moments in Ramses II’s life.

October 22 is commonly linked to his birthday, while February 22 is associated with his accession to the throne.

However, the precise historical reasons behind the dates remain debated.

Some archaeologists have proposed alternative explanations, including that they may have marked the pharaoh’s coronation and birthday.

Abu Simbel underwent a major international rescue operation in the 1960s, when archaeologists and engineers relocated the temples to protect them from flooding caused by the construction of the Aswan High Dam.

The monumental structures were cut into large blocks and reassembled at a higher location, preserving the site for future generations.

The relocation was one of the most significant archaeological preservation projects of the 20th century.

Despite the move, the temple continues to attract visitors for its ancient Egyptian art, monumental architecture and remarkable alignment with the rising sun.

Also read: 16 Famous Cultural Festivals That Define India

The annual gatherings highlight the enduring appeal of Egypt’s archaeological heritage and the continuing fascination with the astronomical knowledge and engineering achievements of its ancient civilisation.