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Nollywood evolution boosts Nigerian culture globally

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Nollywood evolution boosts Nigerian culture

Actress Ayo Ewebiyi praises Nollywood’s growth and cultural impact, urging filmmakers to collaborate and prioritise storytelling over competition

Nollywood evolution boosts Nigerian culture, according to celebrated actress and cultural ambassador Mrs Ayo Ewebiyi. In an interview with the News Agency of Nigeria on Tuesday, she praised the growing global recognition of Nigerian heritage and the country’s vibrant film industry.

Also read: Nigeria to host inaugural Road Safety Film Festival, harnessing Nollywood for safer roads

She pointed to recent cultural events, such as the Ojude Oba festival in Ijebu Ode, Ogun State, as examples of how traditional fashion and festivities are gaining global attention.

“Our cultural heritage is advancing steadily,” she said, describing the event as a colourful showcase of Nigerian identity. She believes these developments will soon turn Nigeria into a major tourist destination.

Ewebiyi, popularly known as Mama Oriki, urged filmmakers to embrace quality storytelling in their work. She called for stronger collaboration across the industry, especially among those seeking to promote Yoruba culture.

In her view, many filmmakers are too focused on competition rather than the artistic and cultural power of a well-told story.

“I want them to come together. Instead of saying, ‘I want to do my own thing’, they should collaborate to make a meaningful impact in the industry,” she said. According to her, such unity would yield better-quality productions and amplify the global reach of Nigerian cinema.

The actress, widely respected for her mastery of traditional Ewi poetry and chants, also advised filmmakers to consider the value of their reputation when creating content. She warned against the temptation to rush productions or chase popularity at the cost of substance.

“These days, it seems like many filmmakers are more interested in competing than in paying attention to the strength of the storyline,” she observed, adding that lasting cultural value should take precedence.

Ewebiyi’s remarks reinforce a growing conversation about the direction of Nollywood and its role in shaping Nigeria’s image abroad. As both a performer and a promoter of Yoruba traditions, she represents a generation of artists determined to blend cultural preservation with cinematic excellence.

Also read: Nollywood’s ‘Phoenix Fury’ wins best film at 2024 African Film Festival

Her call for collaboration and cultural integrity arrives at a time when Nollywood continues to expand its international footprint. For Ewebiyi and many others, this moment offers a rare opportunity to harness storytelling as a powerful tool for tourism, national pride, and global recognition.

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Dexter Loko Wins Prestigious 2026 Chinua Achebe Prize

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 Dexter Loko Wins Chinua Achebe Prize for his 170,000-word fantasy novel, The Bako of Zereshé, at the 2026 ANA convention in Abuja

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Ofala festival: Obi of Onitsha marks 25 Years on throne

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 Ofala Festival 2026 celebrated Onitsha’s royal heritage as Obi Nnaemeka Achebe marked 25 years on the throne and addressed Nigeria’s economic challenges.

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Crowds Gather for Rare Sunrise at Egypt’s Abu Simbel Temple

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Abu Simbel

Hundreds of tourists gathered at Egypt’s Abu Simbel temple to witness the twice-yearly sunrise ceremony illuminating Pharaoh Ramses II’s statue

Hundreds of tourists gathered at Egypt’s Abu Simbel temple on Thursday to witness a spectacular sunrise phenomenon in which sunlight illuminated the face of the statue of Pharaoh Ramses II, an event that occurs only twice a year.

Also read: 16 Famous Cultural Festivals That Define India

The ancient astronomical ceremony drew visitors from different parts of the world to the archaeological site in southern Egypt on October 22, one of two dates associated with the phenomenon.

The second occurrence takes place on February 22, when the rising sun illuminates the temple’s interior.

Egyptian tour guide Yasser Fouad described the occasion as extraordinary, saying some visitors had stayed overnight to secure the opportunity to witness the event.

“Today is an extraordinary day, everyone is keen, there are people who stayed over the night, foreigners who actually spent the night in Abu Simbel to see this phenomenon,” Fouad said.

The Great Temple of Ramses II at Abu Simbel dates back to the 13th century BC and is among Egypt’s most prominent archaeological attractions.

Built during the reign of Ramses II, one of ancient Egypt’s most powerful pharaohs, the temple is renowned for its monumental statues and sophisticated architectural design.

The twice-yearly sunrise phenomenon is a major attraction, drawing visitors eager to witness the interaction between sunlight and the temple’s ancient structure.

The dates have traditionally been associated with significant moments in Ramses II’s life.

October 22 is commonly linked to his birthday, while February 22 is associated with his accession to the throne.

However, the precise historical reasons behind the dates remain debated.

Some archaeologists have proposed alternative explanations, including that they may have marked the pharaoh’s coronation and birthday.

Abu Simbel underwent a major international rescue operation in the 1960s, when archaeologists and engineers relocated the temples to protect them from flooding caused by the construction of the Aswan High Dam.

The monumental structures were cut into large blocks and reassembled at a higher location, preserving the site for future generations.

The relocation was one of the most significant archaeological preservation projects of the 20th century.

Despite the move, the temple continues to attract visitors for its ancient Egyptian art, monumental architecture and remarkable alignment with the rising sun.

Also read: 16 Famous Cultural Festivals That Define India

The annual gatherings highlight the enduring appeal of Egypt’s archaeological heritage and the continuing fascination with the astronomical knowledge and engineering achievements of its ancient civilisation.

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