Events

Loma Awards Expands Jury Panel with International Marketing Experts

Published

1 year ago

July 14, 2025

Outdoor advertising industry opens submissions for 2025 LOMA Awards, spotlighting excellence in OOH creativity, technology, and campaign innovation

The outdoor advertising industry in Nigeria is set to honour creativity and innovation once again as the OOH Academy officially opens submissions for the 2025 Location Marketing Awards (LOMA).

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Entry opens on July 14 and closes on August 4, 2025, for campaigns executed between June 1, 2024, and May 31, 2025.

The awards, now in their third edition, aim to spotlight the growing influence of the outdoor advertising industry, recognising exceptional work from agencies, brands, media owners, ad-tech providers, and creative professionals.

LOMA Awards continue to play a pivotal role in shaping the future of Nigeria’s OOH ecosystem by recognising ideas that redefine storytelling, enhance audience engagement, and leverage cutting-edge technology.

According to the organisers, the two-stage process remains in place: online entry submission followed by supporting materials from shortlisted candidates.

“The overwhelming feedback from previous editions has affirmed our belief in celebrating local brilliance and ingenuity,” said Kingsley Onwukaeme, Convener of the LOMA Awards.

“The outdoor advertising industry has evolved rapidly, and these awards are a platform for honouring work that pushes boundaries and builds long-term industry capacity.”

The full list of categories and submission guidelines is available at [www.oohacademyng.com/loma-2025](http://www.oohacademyng.com/loma-2025).

Onwukaeme highlighted the influence of LOMA’s award model, noting, “We’ve helped uncover incredible hidden talents who otherwise might not be spotlighted. LOMA is not just a ceremony; it’s a movement towards an inclusive, high-impact industry.”

LOMA is not just a ceremony; it’s a movement towards an inclusive, high-impact industry.

For 2025, LOMA expands its judging panel to include a mix of respected Nigerian and international professionals across advertising, digital, media buying, and marketing.

Confirmed jurors include Gideon Adey (Gurooh Ltd, UK), Ogu Chidi (Outdoor Warehouse Ltd, Nigeria), Livia Brown (what3things, South Africa), Rajiv Raghunath (Wellversed Media, India), and Papa Blankson-Anaman (Publicis West Africa, Ghana).

“This diverse jury ensures that entries are judged with fairness and global relevance,” Onwukaeme added.

“The outdoor advertising industry in Nigeria deserves global recognition, and LOMA helps drive that narrative.”

Key categories include Campaign of the Year, Ad-Tech Innovation, Creator and Commerce, Media Audit, Sales and Operations, Rising Star, and Individual Achievement.

A special category will also honour the growing synergy between digital content creators and OOH platforms.

Long-time industry supporters Absen (a global LED screen leader) and Polygon (a programmatic DOOH pioneer) return as official partners.

Newcomer Moving Walls joins the 2025 edition, reinforcing the awards’ mission of technological excellence. These partnerships underline the importance of data-driven and tech-enabled OOH delivery.

A representative from Absen remarked: “We’re proud to support the outdoor advertising industry in Nigeria. The LOMA Awards are timely and much needed, especially in encouraging young talent and new creative benchmarks.”

The LOMA 2025 Awards and Conference will be held on September 25–26, 2025, in Ikeja, Lagos.

The event will feature keynote addresses, breakout sessions, exhibitions, and networking opportunities for top-level professionals from Nigeria’s marketing, media, and technology sectors.

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“LOMA is where creativity meets commerce,” said Onwukaeme. “This is the one event that captures the heartbeat of the outdoor advertising industry in Nigeria.”

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Rechael Okonkwo’s Carnival Brings Free Healthcare to 5,000 Residents

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1 week ago

September 2, 2026

Mariam Balogun

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Culture

WAKE UP! Art Exhibition Returns for a Second Act

Published

2 weeks ago

August 27, 2026

Mariam Balogun

The contemporary art and photography exhibition “Wake Up!” is back again for a second edition.

Curated by Awele Onwordi, Wake Up! 2 exhibition pays homage to the Nigerian youth and burgeoning street culture which many of its contributing artists reference in their works.

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Titled “Young, Wild, Free”, the exhibition celebrates the creativity, resilience, freedom and cultural influence found in Nigerian youth.

Taking aim at societal issues and economic concerns, the exhibit reflects the youth and their refusal to compromise or bow despite all the challenges stacked against them while charting youth culture through art, music, fashion, skateboarding, photography and community.

The exhibition will be held, once again, at the Angel and Muse Gallery at 25 Sumbo Jibowu street off Ribadu Road off Awolowo Road in Ikoyi.

It will open on Saturday 5 September 2026 and will run until 11 September 2026
This second edition which focuses on celebrating, nurturing and exploring artistic practices rooted in youth and street culture will feature works from DENCITY and SUPERGLIDER HOUSE.

Exhibiting artists include Ajilore Kehinde – their work is deeply influenced by Nigerian street culture and works of other artists like Slawn, Peters Ejiro, etc, Chuka Onwordi – graphic designer who embodies themes of death, melancholy and beauty in his works, ZIDYEP – Abuja based creative whose works move between digital and physical spaces through art, graphic design and air brushing , Franklyn Okoye – graphic designer and artist whose works explore themes of identity and hyper-reality, Awele Onwordi – founder & curator of WAKE UP and multidisciplinary artist whose practice spans character art, creative logo design, album covers and more , Oluchi Kogolo – digital illustrator whose work explores street culture, personality and storytelling through a raw and playful visual style and Kozetuo Apeji – multidisciplinary artists who work explores experimental approaches to problem solving through both digital and traditional art forms.

Commenting on the exhibition in her curatorial statement, Awele noted that “despite economic instability, limited opportunities and socio-political challenges, Nigerian youth continue to shape culture through music, fashion, art, skateboarding, raves, photography and community.”

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Continuing and harping on the raison d’etre of the exhibition she said, “Young, Wild and Free exists to celebrate Nigerian youth while also creating a platform that supports and amplifies them.”