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Host city for 2025 All Africa Music Awards (AFRIMA) to be unveiled on may 13

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AFRIMA 2025 host city announcement

The African Union Commission and AFRIMA will announce the host city for the 2025 awards on May 13 in Addis Ababa, with Lagos and Gauteng in contention

Anticipation is mounting across Africa and globally as the African Union Commission (AUC) and the International Committee of AFRIMA prepare to reveal the host city for the prestigious 2025 All Africa Music Awards (AFRIMA).

Also read: South Africa may host AFRIMA 2025 and 2026 following AU invitation

The momentous announcement is scheduled to take place on May 13, 2025, at the African Union headquarters in Addis Ababa, Ethiopia. The previous edition of AFRIMA was successfully hosted by the government of Senegal in Dakar.

Two prominent African hubs, Lagos State in Nigeria and Gauteng Province in South Africa, are currently under consideration for the honor of hosting this premier African global music event.

Both cities boast vibrant music and cultural landscapes, robust infrastructure suitable for business and tourism, and a proven track record of successfully hosting and managing large-scale international events. However, only one will ultimately be selected.

In 2024, the African Union extended invitations to both Nigeria and South Africa, formally reaching out to the Governor of Lagos State and the Premier of Gauteng Province, respectively.

The invitation highlighted the significant opportunities associated with hosting Africa’s globally recognized music awards in 2025.

Following months of meticulous review, comprehensive infrastructure assessments, productive meetings, and thorough engagement and voting by AFRIMA’s International Committee, the final decision is imminent. One certainty prevails: the chosen city will play a pivotal role in shaping the future trajectory of African music on the global stage.

Lagos, the dynamic heart of Afrobeats and a hub of innovation, pulsates with musical energy. As the birthplace of Afrobeats, the genre that has captivated the world, Lagos nurtured the early careers of some of Africa’s biggest stars, including Burna Boy, Femi Kuti, Wizkid, Davido, Tiwa Savage, Asake, Rema, and Ayra Starr.

The city’s vibrant rhythm and passionate spirit make it an ideal setting to celebrate the rich tapestry of African music.

Beyond its musical prowess, Lagos has made remarkable strides in infrastructure and the creative economy under successive state leadership, including the current Governor Babajide Sanwo-Olu.

From the development of a world-class urban rail network, encompassing the Lagos Blue Line and Red Line rail systems, to the revitalization of its water transportation through modern ferries and terminals, the state is redefining urban mobility in Africa.

The city’s thriving real estate sector is also transforming its skyline with contemporary housing estates, commercial centers, and burgeoning tech campuses, all while prioritizing the safety and security of residents and visitors.

Lagos is no stranger to hosting major events, having successfully managed numerous concerts, festivals, international conferences, and international sporting events. AFRIMA has been held in Lagos in the past, with each edition proving to be a resounding success.

The city possesses the requisite hotels, venues, infrastructure, and extensive experience to deliver a world-class show. From its bustling markets to its vibrant nightclubs, Lagos offers a dynamic and unforgettable experience for visitors from across Africa and the world, promising an even more electrifying atmosphere during AFRIMA with a multitude of parties, concerts, and celebratory events.

The winning city will play a big role in shaping the future of African music on a global stage,” – AFRIMA International Committee.

Gauteng province, home to Johannesburg, Sandton, Pretoria, and the historically significant Soweto township, boasts a deep-rooted musical heritage.

As the cradle of genres ranging from Kwaito to the globally popular Amapiano, Gauteng has created and shaped sounds that have resonated worldwide. In Gauteng, music transcends mere entertainment; it is a powerful form of expression deeply intertwined with South Africa’s social and cultural history.

Gauteng has consistently demonstrated its capacity to host large-scale international events with excellence, from the FIFA World Cup in 2010 to numerous prestigious music and film festivals, including the Joy of Jazz and the South Africa Music Awards (SAMA), as well as the Rugby World Cup.

The province has a proven ability to warmly welcome thousands of guests from around the globe, ensuring they feel at home.

Both Governor Babajide Sanwo-Olu of Lagos State and Premier Panyaza Lesufi of Gauteng Province are strong advocates for their respective bids.

They firmly believe that hosting AFRIMA will significantly boost their creative industries, attract substantial tourism, generate employment opportunities, and inspire the next generation of African music superstars.

According to Adenrele Niyi, AFRIMA’s Chief Experience Officer (CXO), the decision extends beyond mere entertainment. “Hosting AFRIMA is not just about glamour or entertainment, it’s about creating real impact.

The event brings thousands of visitors including artists, fans, policy makers, media professionals and investors to the host city. That means full hotels, busy restaurants, more sales for local shops and lots of business for transport services and event planners.

However, more importantly, the over 400 million expected broadcast audience globally remain a key strength of the AFRIMA property,” she stated.

The benefits for the host city are substantial. It will gain significant global visibility through television, digital media, and international press coverage.

Additionally, the host city will have the opportunity to organize impactful side events such as the African Music Business Summit, school outreach programs for skill acquisition, and the vibrant AFRIMA Music Village, all of which leave a lasting legacy.

Past AFRIMA host countries, including Ghana, Nigeria, and Senegal, have all experienced significant positive impacts. The 2023 event in Dakar was widely acclaimed for its success and vibrant energy.

Now, the world eagerly awaits the announcement. Will Lagos, with its Afrobeats energy, youthful dynamism, and forward-thinking infrastructure, emerge as the chosen host? Or will Gauteng, with its rich musical history and modern allure, leveraging its major cities like Johannesburg, Pretoria, and Sandton, take center stage?

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Detty December Fest Adds DJ Tunez, Tungba Christmas

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Detty December Fest

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Reel Momentum: Nollywood Releases That Defined Q3

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Nollywood

By Olayinka Akanbi

The third quarter of 2026 offered a clear picture of where Nollywood stands today. Across July, August and September, filmmakers told stories centred on family, culture, history, identity and everyday life.

Some films looked inward at personal struggles, while others drew from folklore, real-life events and Nigeria’s past.

Also read: Orlando Owoh Music Festival Set for November 7 in Lagos

There were also signs of change in how films are distributed, with streaming platforms increasing their investment in original content.

July was defined by personal, character-driven stories.

One of the standout releases was Alechenu, directed by Biodun Stephen, which followed the journey of an autistic teenager travelling from Oyo State to Lagos in search of the mother he had never met.

The film explored themes of family, identity and perseverance through a simple yet emotional narrative.

Around the same period, Lami focused on the life of a retired soldier grappling with the emotional effects of war, examining trauma, healing and second chances through the experience of one man trying to rebuild his life.

Another notable release, The Return of Omotara Johnson, marked the return of veteran actress Bukky Wright in a crime drama centred on family secrets and unresolved past conflicts.

Later in the month, films such as Wire Wire and Njem: The Journey continued the trend of storytelling rooted in real-life experiences and social issues.

In August, attention shifted towards history, tradition and culture.

The month opened with Sweet 16, a coming-of-age family drama that also drew attention as one of the final completed performances by the late actor Alexx Ekubo.

This was followed by Ikenga: The Last Festival, a story centred on tradition, power and destiny, featuring veteran actors Pete Edochie and Patience Ozokwor.

Released around the same period, Aláhùn (The Weaver) drew heavily from Yoruba mythology and folklore, highlighting a growing interest in indigenous narratives and local fantasy storytelling.

Towards the end of the month, King Kosoko revisited the life of one of Lagos’ most influential historical rulers, reflecting a broader shift by filmmakers towards exploring Nigeria’s history on screen.

By September, the conversation had expanded beyond storytelling to include audience engagement and distribution models.

One of the month’s notable releases was Mama Deola’s Wedding Story, which became the first original production from Nigerian streaming platform Kava. Its release underscored the increasing role of local streaming services in shaping the industry.

Other films focused on contemporary life and younger audiences.

Ordinary People examined the lives of everyday Nigerians, while 19 explored themes of identity, ambition and relationships from a youthful perspective.

One Gidi Night captured the rhythm and character of Lagos, using the city itself as a central narrative element.

The month also saw the release of Black Market, which generated widespread attention due to efforts to stage a Guinness World Record attempt for the largest film screening audience at Tafawa Balewa Square in Lagos.

Taken together, these releases reflect an industry in transition one that is expanding its storytelling range while experimenting with new platforms, audiences and formats.

Also read: Orlando Owoh Music Festival Set for November 7 in Lagos

Nollywood is not only telling more stories; it is also redefining how those stories are created, distributed and experienced.

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Cross River Eyes Bigger N19bn Windfall From Calabar Carnival

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Cross River

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