Lagos sees record-breaking tourism, aviation, and entertainment revenue during Detty December 2024, becoming a top holiday destination in Nigeria

The vibrant and festive season of Detty December, coined by Nigerians, has become a major driver of the country’s economy, especially in Lagos and surrounding regions.

This period, spanning December to early January, draws both locals and Nigerians in the diaspora to Lagos for an array of music festivals, weddings, and recreational activities, marking it as a peak season for tourism and entertainment in the state.

Businesses from hospitality to aviation eagerly prepare for their busiest period of the year, with the influx of visitors significantly boosting sectors like hospitality, tourism, and entertainment.

In December 2024, the impact of Detty December on Lagos’ economy was undeniable, generating millions of dollars across various industries.

According to reports, Lagos hotels alone raked in $44 million in revenue during this festive season. Short-let apartments contributed an additional $13 million, while the tourism and entertainment sectors collectively brought in an impressive $71.6 million (N111.5 billion).

These figures underscore the transformative economic influence of Detty December on the South-West region of Nigeria.

The surge in tourism during the festive season also had a profound impact on air travel. International flights to Lagos from Europe, London, and the United States were “full to the brim,” with high demand despite the elevated flight fares resulting from the exchange rate. Airlines responded by increasing capacity to accommodate the growing number of passengers.

Delta Air Lines, for example, ran daily nonstop flights between New York and Lagos, while United Airlines expanded its services from Lagos to Washington, D.C. This surge in demand was largely attributed to the large Nigerian diaspora, particularly in London and the US.

Local flights within Nigeria also saw a price hike, as travellers scrambled to secure seats for their holiday journeys. Some passengers, like Sarah Effiong from Akwa Ibom, had to pay over N120,000 for a one-way flight from Uyo to Lagos—an eye-watering sum reflecting the soaring demand.

Lagos’ hospitality industry was another major beneficiary of Detty December. Hotels around key areas such as Ikeja and the airport were fully booked, with many visitors unable to find accommodations upon arrival. This underscored the overwhelming demand for lodging in Lagos, as both residents and visitors flocked to the city.

Meanwhile, the city’s entertainment scene was buzzing with numerous music festivals featuring some of the biggest Afrobeats stars, including Burna Boy, Davido, Wizkid, Olamide, and Ayra Starr. Spotify’s 2024 data showed a 114% growth in Afrobeats music globally, with Nigerian artists dominating international charts.

Lagos hosted an astonishing 58 music events during the Detty December period alone. Popular events included Joeboy Lavida Experience, Rema Live in Concert, and The Cavemen Live in Lagos.

However, the cost of attending these events was considerable, with ticket prices ranging from N50,000 to N100,000, not accounting for the additional surge in Uber fares due to increased demand and higher fuel prices.

One standout event was Flytime Fest, with international and local superstars such as Gunna, Davido, Olamide, and Ayra Starr headlining the four Flytime Fest concerts.

Ticket prices for these concerts ranged from N120,000 to N300,000 for the VIP section, with VVIP tables priced between N3 million and N35 million.

The Greater Lagos Countdown, an annual free music and fireworks festival, added to the city’s festive vibrancy. Held on December 31, 2024, the event attracted top artists like Wizkid, Burna Boy, and Tiwa Savage, culminating in an unforgettable New Year’s celebration.

Governor Babajide Sanwo-Olu expressed his gratitude to the artists and residents, highlighting the electrifying energy that Lagos exudes during this period.

Meanwhile, the city’s cinema industry also saw a major boost, with FilmOne Entertainment reporting record-breaking box office revenue in December 2024, amounting to N2.8 billion.

This was driven by the success of films like Everybody Loves Jenifa and Mufasa, both of which performed strongly at the box office.

Beyond the music and entertainment, Lagos’ tourist attractions also benefited from the influx of visitors. Popular destinations like art galleries, beaches, and recreational parks witnessed a surge in attendance during Detty December, further cementing Lagos as a top tourism destination in Nigeria.

Sarah Effiong, who experienced Detty December for the first time, shared her excitement about the events and locations she visited, including the Lady Donli concert, the Cavemen performance, and the La Campagne Tropicana Resort.

“Lagos is quickly becoming a top city to visit,” she said, reflecting the growing reputation of the city as a cultural and entertainment hub.

As Detty December continues to grow in popularity, Lagos is undoubtedly cementing its status as a prime holiday destination in Nigeria.

The period’s economic contributions across aviation, hospitality, entertainment, and tourism highlight its importance to the region.

Discover the top 10 holiday destinations in Nigeria this festive season, showcasing nature, culture, and eco-tourism attractions across the country.

When considering holiday destinations this festive season, Nigeria should undoubtedly be at the top of your list.

This West African gem is brimming with lush forests, tranquil beaches, majestic waterfalls, and historic landmarks, offering travellers a diverse range of unforgettable experiences.

Whether you’re a nature lover, history enthusiast, or simply seeking a relaxing getaway, Nigeria promises a perfect destination filled with breathtaking landscapes, rich cultural heritage, and thrilling adventures.

Also read: Best Places to visit (Tourist attractions) in Jigawa State 2023 – Dutse

From serene natural retreats to vibrant cultural hotspots, Nigeria’s holiday destinations reflect the country’s resilience, culture, and history.

Attractions such as the Lekki Conservation Centre and Awhum Waterfall offer peaceful escapes, while Obudu Mountain Resort and Yankari Game Reserve highlight the nation’s eco-tourism potential.

Here’s a curated list of the Top 10 Holiday Destinations in Nigeria to inspire your wanderlust this festive season.

1. Ikogosi Warm Springs, Ekiti State

Ikogosi Warm Springs Resort is a natural wonder located in Ekiti State, renowned for its unique phenomenon where warm and cold springs flow side by side without mixing.

Surrounded by scenic landscapes and lush greenery, this tranquil destination is perfect for nature lovers and history enthusiasts alike.

As one traveller described, “Ikogosi is ideal for lovers of nature and history, offering an awe-inspiring, budget-friendly, and family-friendly environment.”

2. Lekki Conservation Centre, Lagos State

Situated in Lagos, Lekki Conservation Centre offers a peaceful natural retreat. Visitors can explore Africa’s longest canopy walkway, observe a 95-year-old giant tortoise, and enjoy picturesque views of the flora and fauna.

“What seems like a traditional African safari transforms into an exciting adventure,” remarked one visitor. This is an ideal spot for picnics and family outings.

3. Idanre Hills, Ondo State

Idanre Hills, located in Ondo State, provides a challenging yet rewarding experience with a 682-step climb to the summit.

The effort is well worth it, as visitors are rewarded with stunning views of the surrounding landscape. A frequent visitor noted, “The charm of Idanre Hills never fades.”

4. Yankari Game Reserve, Bauchi State

Yankari Game Reserve, located in Bauchi State, is a haven for wildlife enthusiasts. With its natural warm springs, diverse wildlife, and serene environment, the reserve is a prime location for eco-tourism.

“Yankari is a true gem for nature lovers,” said one traveller, highlighting its accessibility and rich biodiversity.

5. Awhum Waterfall, Enugu State

Awhum Waterfall in Enugu is a stunning natural wonder, cascading over granite rock. Its scenic beauty is at its peak during the rainy season, offering a peaceful escape.

“The experience is magical and unforgettable,” one visitor remarked, captivated by the waterfall’s tranquil surroundings.

6. Mpape Crushed Rock, Abuja

Mpape Crushed Rock, an abandoned quarry turned tourist attraction, is a perfect spot for picnics, photoshoots, and hikes.

Visitors can enjoy breathtaking views and a unique outdoor adventure. As one traveller shared, “The road is challenging, but the destination is worth it for its stunning scenery.”

7. Nike Art Gallery, Lagos State

Located in Lekki, Nike Art Gallery showcases over 7,000 pieces of artwork, reflecting Nigeria’s rich creative heritage. Art lovers and culture enthusiasts alike will find this four-storey gallery a must-visit.

With its impressive collection of textiles and crafts, the gallery offers a deep dive into Nigerian creativity.

8. Obudu Mountain Resort, Cross River State

Tucked away in the highlands of Cross River State, Obudu Mountain Resort is one of Nigeria’s most picturesque locations.

The resort offers stunning panoramic views, lush vegetation, and a serene atmosphere, making it the perfect peaceful getaway for those seeking relaxation and natural beauty.

9. Olumo Rock, Ogun State

Olumo Rock in Abeokuta, Ogun State, is a historic landmark that served as a natural fortress during the 19th-century inter-tribal wars.

Standing 137 metres above sea level, it offers visitors the chance to explore Nigerian history while enjoying spectacular views. A visit here is a blend of culture, history, and natural beauty.

10. Zuma Rock, Abuja

Zuma Rock, also known as the “Gateway to Abuja,” is an imposing monolith located just outside the capital.

This iconic landmark offers visitors a chance to experience Nigeria’s natural wonders and is a popular spot for hiking and photography.

For an unforgettable visit, one traveller advised, “Take an experienced hiker along to fully enjoy this iconic site.”

Nigeria offers an array of stunning destinations that are perfect for the festive season, combining nature, culture, and adventure.

Whether you’re exploring serene landscapes or delving into the rich history of the country, these top 10 holiday destinations provide the perfect backdrop for a memorable holiday.

South Africa’s new visa policy for Nigerians simplifies travel for businesspeople and tourists, offering five-year multiple entry visas.

South African President Cyril Ramaphosa has unveiled a groundbreaking visa policy aimed at strengthening ties with Nigeria, simplifying travel for businesspeople and tourists.

Speaking at the 11th session of the Nigeria-South Africa Bi-National Commission (BNC) in Cape Town, attended by Nigerian President Bola Tinubu, Ramaphosa announced that Nigerians can now apply for visas without submitting their passports physically.

Also read: Nigerian visa issues resolved for Akwaaba African travel market delegates

To facilitate economic collaboration, the new policy includes five-year multiple entry visas for qualifying Nigerian businesspeople.

“This gesture aims to create a favourable environment for Nigerian entrepreneurs and tourists to travel to South Africa seamlessly,” Ramaphosa stated.

The South African President also reaffirmed his commitment to enhancing bilateral investment opportunities, pledging to eliminate barriers that hinder businesses from operating effectively in both countries.

He noted that South Africa is home to numerous Nigerian companies and called for increased Nigerian investments within its borders.

“As we mark 30 years of diplomatic relations, our strong bonds provide a solid foundation for deeper economic cooperation,” Ramaphosa said.

He highlighted ongoing efforts by both governments to improve the ease of doing business, ensuring investors from Nigeria and South Africa can pursue opportunities across diverse sectors.

Beyond bilateral ties, Ramaphosa discussed Africa’s collective development. He pledged to prioritise the African Union’s Agenda 2063 and address the challenges of the Global South at the upcoming G20 Leaders’ Summit, the first ever held on African soil.