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Goldberg stakes claim in culture, sponsors 10th AMVCA

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Goldberg, Nigeria’s iconic lager beer, has proudly announced its sponsorship of the 10th edition of the Africa Magic Viewers’ Choice Awards (AMVCAs) scheduled on May 10th and 11th, 2024, at the Eko Hotel and Suites, Lagos.

This prestigious event celebrates the excellence and innovation of African storytelling, and Goldberg’s involvement underscores its unwavering commitment to supporting and nurturing African culture.

A key highlight from this sponsorship is Goldberg rewarding the best-dressed male and female attendees at the AMVCAs’ Cultural Night event, slated to be held at Eko Hotel & Suites on Friday, May 10, 2024, with N1 million each.

As the Omoluabi brand from Nigerian Breweries stable, Goldberg has consistently championed a vibrant and dynamic cultural scene, sponsoring various events such as music concerts, comedy shows, cultural festivals, and even making its presence felt in the Nigerian football space with the Super Eagles.

The AMVCAs represent the pinnacle of African filmmaking, and Goldberg’s sponsorship reflects its dedication to elevating the stories and voices that shape the continent’s cultural identity.

“At Goldberg, we believe that Africa has a wealth of stories waiting to be told,” said Kunle Aroyehun, Senior Brand Manager, Goldberg lager beer. “The AMVCAs represent the very best of African storytelling, and we’re honoured to be a part of this momentous 10th edition. We believe that African stories deserve a global audience, and this platform provides a launchpad for them to shine.”

Mr Aroyehun reiterated that Goldberg’s sponsorship of the AMVCAs extends beyond financial support.

“Beyond our financial commitments, the brand is using its platform to amplify the voices of upcoming talents and celebrate the rich tapestry of African cultures.”

He stated that Goldberg has long been a symbol of cultural excellence in Nigeria, with a rich history of supporting and empowering local communities.

Through its various initiatives and sponsorships of events like the Oju-Ode Oba, Osun-Osogbo festivals, and the Omoluabi Day, fully endorsed by the Ooni of Ife, His Imperial Majesty, Oba Adeyeye Enitan Ogunwusi, the brand has demonstrated its dedication to the development of the entertainment industry and the promotion of African culture.

The 10th edition of the AMVCAs promises to be a landmark event, recognizing the outstanding achievements of filmmakers, actors, and industry professionals across Africa.

Goldberg’s sponsorship further reinforces its commitment to being at the forefront of cultural progress, empowering African creatives to share their stories with the world.

“As Nigerians and Africans, we have a rich cultural heritage to celebrate. Goldberg’s commitment to the AMVCAs is a testament to this pride,” the Senior Brand Manager, Goldberg, concluded.

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Entertainment

Detty December Fest Adds DJ Tunez, Tungba Christmas

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Detty December Fest

Detty December Fest 2026 adds DJ Tunez & Friends and Tungba Christmas to its Lagos programme running from December 18 to 30 (more…)

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Entertainment

Reel Momentum: Nollywood Releases That Defined Q3

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Nollywood

By Olayinka Akanbi

The third quarter of 2026 offered a clear picture of where Nollywood stands today. Across July, August and September, filmmakers told stories centred on family, culture, history, identity and everyday life.

Some films looked inward at personal struggles, while others drew from folklore, real-life events and Nigeria’s past.

Also read: Orlando Owoh Music Festival Set for November 7 in Lagos

There were also signs of change in how films are distributed, with streaming platforms increasing their investment in original content.

July was defined by personal, character-driven stories.

One of the standout releases was Alechenu, directed by Biodun Stephen, which followed the journey of an autistic teenager travelling from Oyo State to Lagos in search of the mother he had never met.

The film explored themes of family, identity and perseverance through a simple yet emotional narrative.

Around the same period, Lami focused on the life of a retired soldier grappling with the emotional effects of war, examining trauma, healing and second chances through the experience of one man trying to rebuild his life.

Another notable release, The Return of Omotara Johnson, marked the return of veteran actress Bukky Wright in a crime drama centred on family secrets and unresolved past conflicts.

Later in the month, films such as Wire Wire and Njem: The Journey continued the trend of storytelling rooted in real-life experiences and social issues.

In August, attention shifted towards history, tradition and culture.

The month opened with Sweet 16, a coming-of-age family drama that also drew attention as one of the final completed performances by the late actor Alexx Ekubo.

This was followed by Ikenga: The Last Festival, a story centred on tradition, power and destiny, featuring veteran actors Pete Edochie and Patience Ozokwor.

Released around the same period, Aláhùn (The Weaver) drew heavily from Yoruba mythology and folklore, highlighting a growing interest in indigenous narratives and local fantasy storytelling.

Towards the end of the month, King Kosoko revisited the life of one of Lagos’ most influential historical rulers, reflecting a broader shift by filmmakers towards exploring Nigeria’s history on screen.

By September, the conversation had expanded beyond storytelling to include audience engagement and distribution models.

One of the month’s notable releases was Mama Deola’s Wedding Story, which became the first original production from Nigerian streaming platform Kava. Its release underscored the increasing role of local streaming services in shaping the industry.

Other films focused on contemporary life and younger audiences.

Ordinary People examined the lives of everyday Nigerians, while 19 explored themes of identity, ambition and relationships from a youthful perspective.

One Gidi Night captured the rhythm and character of Lagos, using the city itself as a central narrative element.

The month also saw the release of Black Market, which generated widespread attention due to efforts to stage a Guinness World Record attempt for the largest film screening audience at Tafawa Balewa Square in Lagos.

Taken together, these releases reflect an industry in transition one that is expanding its storytelling range while experimenting with new platforms, audiences and formats.

Also read: Orlando Owoh Music Festival Set for November 7 in Lagos

Nollywood is not only telling more stories; it is also redefining how those stories are created, distributed and experienced.

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Festivals

Cross River Eyes Bigger N19bn Windfall From Calabar Carnival

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Cross River

Cross River targets over N19bn from the 2026 Calabar Carnival as the state moves to boost tourism, investment and economic activity (more…)

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