Goldberg, Nigeria’s iconic lager beer, has proudly announced its sponsorship of the 10th edition of the Africa Magic Viewers’ Choice Awards (AMVCAs) scheduled on May 10th and 11th, 2024, at the Eko Hotel and Suites, Lagos.

This prestigious event celebrates the excellence and innovation of African storytelling, and Goldberg’s involvement underscores its unwavering commitment to supporting and nurturing African culture.

A key highlight from this sponsorship is Goldberg rewarding the best-dressed male and female attendees at the AMVCAs’ Cultural Night event, slated to be held at Eko Hotel & Suites on Friday, May 10, 2024, with N1 million each.

As the Omoluabi brand from Nigerian Breweries stable, Goldberg has consistently championed a vibrant and dynamic cultural scene, sponsoring various events such as music concerts, comedy shows, cultural festivals, and even making its presence felt in the Nigerian football space with the Super Eagles.

The AMVCAs represent the pinnacle of African filmmaking, and Goldberg’s sponsorship reflects its dedication to elevating the stories and voices that shape the continent’s cultural identity.

“At Goldberg, we believe that Africa has a wealth of stories waiting to be told,” said Kunle Aroyehun, Senior Brand Manager, Goldberg lager beer. “The AMVCAs represent the very best of African storytelling, and we’re honoured to be a part of this momentous 10th edition. We believe that African stories deserve a global audience, and this platform provides a launchpad for them to shine.”

Mr Aroyehun reiterated that Goldberg’s sponsorship of the AMVCAs extends beyond financial support.

“Beyond our financial commitments, the brand is using its platform to amplify the voices of upcoming talents and celebrate the rich tapestry of African cultures.”

He stated that Goldberg has long been a symbol of cultural excellence in Nigeria, with a rich history of supporting and empowering local communities.

Through its various initiatives and sponsorships of events like the Oju-Ode Oba, Osun-Osogbo festivals, and the Omoluabi Day, fully endorsed by the Ooni of Ife, His Imperial Majesty, Oba Adeyeye Enitan Ogunwusi, the brand has demonstrated its dedication to the development of the entertainment industry and the promotion of African culture.

The 10th edition of the AMVCAs promises to be a landmark event, recognizing the outstanding achievements of filmmakers, actors, and industry professionals across Africa.

Goldberg’s sponsorship further reinforces its commitment to being at the forefront of cultural progress, empowering African creatives to share their stories with the world.

“As Nigerians and Africans, we have a rich cultural heritage to celebrate. Goldberg’s commitment to the AMVCAs is a testament to this pride,” the Senior Brand Manager, Goldberg, concluded.