Events

Celebrating World Milk Day 2024: Dano’s ‘Nothing Like Milk’ campaign

Published

2 years ago

June 27, 2024

Celebrating World Milk Day 2024: Dano's 'Nothing Like Milk' campaign

A “Nice” musician once said “Photocopy, ko easy” which literally means “imitating the real thing is never an easy task”.

This is what the Dano Milk brand is communicating with its World Milk Day campaign, 2024 edition.

The Nigerian dairy market is witnessing a significant rise in creamers, tea whiteners and other inferior powders parading as milk. This rise is due to their presumed affordability caused by the current economic downturn. These products have made several nutritional compromises leading to their low cost and do not qualify to be called milk. In response to this, Dano Milk Nigeria is reiterating its commitment to advocating for quality nutrition.

The leading dairy company in Nigeria developed and executed their annual World Milk Day campaign themed: “Nothing Like Milk” to enlighten people about the unmatched nutritional benefits of milk over subpar alternatives that offer little to no nutritional value to the body.

Through a series of engaging digital activities and exciting offline events, The World Milk Day campaign, 2024 edition highlighted the importance of choosing quality milk for a nourished and healthy life.

At the heart of this year’s activity was the #DanoMilkOclock challenge, a digital engagement activity that brought together notable influencers and milk lovers from all over. The challenge featured a variety of fun and creative tasks designed to showcase the versatility and goodness of Dano Milk.

Rechael Okonkwo, a popular Nollywood actress kicked off the challenge with a call for participants to take a milky selfie enjoying Dano Milk, either alone or with loved ones. This simple yet delightful task encouraged people to share their milk moments and spread the love for Dano.

To keep the momentum going, the young and talented TikToker, Jenny Frank added a dose of energy and fun with her task. Participants were asked to create an exciting video dancing and vibing to Dano milk’s radio jingle using her dance routine.

DiaryOfAKitchenLover, popularly known as Chef T also challenged her followers to make a simple milk-based recipe that could be enjoyed anytime, anywhere. This task highlighted the versatility of Dano Milk in everyday meals, inspiring delicious and mouthwatering recipes.

Aproko Doctor brought a unique angle to the challenge to drive the message home. He asked participants to make a short video explaining why they deserve quality milk and to make a pledge to always #GoForMilk, ending with a sip of Dano Milk. This task emphasised the importance of choosing quality nutrition and making a commitment to better health.

The Milky Poetry task rounded off the digital activities, inviting participants to express their love for Dano Milk in a short poem. People were encouraged to write about the goodness of Dano Milk in the comments, leading to loads of heartfelt and creative entries celebrating milk’s role in their lives. Who knew we had so many wordsmiths in Nigeria?

The fun in digital space was just the beginning. The World Milk Day celebration continued with an exciting mall activation at Ikeja City Mall for two straight days – Saturday, June 1 and Sunday, June 2, 2024.

The event was a delightful mix of milky enjoyment and family-friendly activities. Attendees indulged in delicious milky meals, met their favourite celebrities, and participated in various games and went home with exciting prizes. The atmosphere was filled with laughter, fun, and a shared love for Dano Milk.

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Culture

Crowds Gather for Rare Sunrise at Egypt’s Abu Simbel Temple

Published

8 hours ago

October 23, 2026

David Ogunjobi

Hundreds of tourists gathered at Egypt’s Abu Simbel temple to witness the twice-yearly sunrise ceremony illuminating Pharaoh Ramses II’s statue

Hundreds of tourists gathered at Egypt’s Abu Simbel temple on Thursday to witness a spectacular sunrise phenomenon in which sunlight illuminated the face of the statue of Pharaoh Ramses II, an event that occurs only twice a year.

Also read: 16 Famous Cultural Festivals That Define India

The ancient astronomical ceremony drew visitors from different parts of the world to the archaeological site in southern Egypt on October 22, one of two dates associated with the phenomenon.

The second occurrence takes place on February 22, when the rising sun illuminates the temple’s interior.

Egyptian tour guide Yasser Fouad described the occasion as extraordinary, saying some visitors had stayed overnight to secure the opportunity to witness the event.

“Today is an extraordinary day, everyone is keen, there are people who stayed over the night, foreigners who actually spent the night in Abu Simbel to see this phenomenon,” Fouad said.

The Great Temple of Ramses II at Abu Simbel dates back to the 13th century BC and is among Egypt’s most prominent archaeological attractions.

Built during the reign of Ramses II, one of ancient Egypt’s most powerful pharaohs, the temple is renowned for its monumental statues and sophisticated architectural design.

The twice-yearly sunrise phenomenon is a major attraction, drawing visitors eager to witness the interaction between sunlight and the temple’s ancient structure.

The dates have traditionally been associated with significant moments in Ramses II’s life.

October 22 is commonly linked to his birthday, while February 22 is associated with his accession to the throne.

However, the precise historical reasons behind the dates remain debated.

Some archaeologists have proposed alternative explanations, including that they may have marked the pharaoh’s coronation and birthday.

Abu Simbel underwent a major international rescue operation in the 1960s, when archaeologists and engineers relocated the temples to protect them from flooding caused by the construction of the Aswan High Dam.

The monumental structures were cut into large blocks and reassembled at a higher location, preserving the site for future generations.

The relocation was one of the most significant archaeological preservation projects of the 20th century.

Despite the move, the temple continues to attract visitors for its ancient Egyptian art, monumental architecture and remarkable alignment with the rising sun.

Also read: 16 Famous Cultural Festivals That Define India

The annual gatherings highlight the enduring appeal of Egypt’s archaeological heritage and the continuing fascination with the astronomical knowledge and engineering achievements of its ancient civilisation.