Events

Bigi Brings Festive Cheer to 150 Mushin Kids with Chess & Fun

Published

3 years ago

January 4, 2024

Rite Foods Limited, a leading beverage company partnered with Nigerian chess master and coach Tunde Onakoya to bring festive cheer and empower children in Mushin through the “Chess for Christmas Mushin” initiative.

The event, held from 11am to 4pm on 23 December, 2023, provided a platform for chess training, talent showcases, and fun games, all while promoting the Bigi brand and its commitment to social responsibility.

Bigi saw this event as an opportunity to build a positive brand image and enhance its reputation through its association with a meaningful initiative. Rite Foods’ communication efforts throughout the event focused on promoting the Bigi brand, including its popular Rite Sausage rolls and Sosa Fruit Drinks, while demonstrating its dedication to supporting underprivileged communities.

The programme went beyond just chess competition. Children participated in literacy challenges like spelling bees, showcasing their academic abilities. Additionally, talent showcases featuring dancing, singing, and drawing provided a platform for artistic expression. Fun games like snakes and ladders, Ludo, and bouncing castles kept the energy high throughout the event.

The winner of the spelling bee competition received a one-year scholarship courtesy of Octa, while the first and second runners-up were awarded laptops as part of their back-to-school kits sponsored by Rite Foods.

A highlight of the event was the chess competition between children from Mushin and Ikorodu. It was inspiring to witness the skill and talent displayed by children from underserved communities, demonstrating the power of chess as a tool for empowerment and opportunity.

Rite Foods leveraged the Bigi and Sosa brands to create awareness and engagement with the children. Refreshing Bigi drinks, Sosa fruit drinks, and Rite sausages kept everyone energised throughout the day, while children also received draw-string bags filled with gift items, bringing added joy to the festive occasion.

Biola Aransiola, the Assistant Brand Manager for Bigi at Rite Foods Limited, said the initiative was intended at bringing excitement to the children through the company’s unique brands which the yuletide season connotes. Also, to keep them fit for a better academic future.

Through its support of this initiative, Bigi demonstrated its commitment to social responsibility and community development. The event was not just about chess; it was about celebrating the potential of children in underserved communities, providing them with opportunities to learn, express themselves, and have fun. The success of Chess for Christmas Mushin reinforces Bigi’s values and its dedication to making a positive impact on the lives of Nigerians.

Related Topics:Bigi Brings Events Featured Festive Cheer

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Events

Rechael Okonkwo’s Carnival Brings Free Healthcare to 5,000 Residents

Published

1 week ago

September 2, 2026

Mariam Balogun

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Culture

WAKE UP! Art Exhibition Returns for a Second Act

Published

2 weeks ago

August 27, 2026

Mariam Balogun

The contemporary art and photography exhibition “Wake Up!” is back again for a second edition.

Curated by Awele Onwordi, Wake Up! 2 exhibition pays homage to the Nigerian youth and burgeoning street culture which many of its contributing artists reference in their works.

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Titled “Young, Wild, Free”, the exhibition celebrates the creativity, resilience, freedom and cultural influence found in Nigerian youth.

Taking aim at societal issues and economic concerns, the exhibit reflects the youth and their refusal to compromise or bow despite all the challenges stacked against them while charting youth culture through art, music, fashion, skateboarding, photography and community.

The exhibition will be held, once again, at the Angel and Muse Gallery at 25 Sumbo Jibowu street off Ribadu Road off Awolowo Road in Ikoyi.

It will open on Saturday 5 September 2026 and will run until 11 September 2026
This second edition which focuses on celebrating, nurturing and exploring artistic practices rooted in youth and street culture will feature works from DENCITY and SUPERGLIDER HOUSE.

Exhibiting artists include Ajilore Kehinde – their work is deeply influenced by Nigerian street culture and works of other artists like Slawn, Peters Ejiro, etc, Chuka Onwordi – graphic designer who embodies themes of death, melancholy and beauty in his works, ZIDYEP – Abuja based creative whose works move between digital and physical spaces through art, graphic design and air brushing , Franklyn Okoye – graphic designer and artist whose works explore themes of identity and hyper-reality, Awele Onwordi – founder & curator of WAKE UP and multidisciplinary artist whose practice spans character art, creative logo design, album covers and more , Oluchi Kogolo – digital illustrator whose work explores street culture, personality and storytelling through a raw and playful visual style and Kozetuo Apeji – multidisciplinary artists who work explores experimental approaches to problem solving through both digital and traditional art forms.

Commenting on the exhibition in her curatorial statement, Awele noted that “despite economic instability, limited opportunities and socio-political challenges, Nigerian youth continue to shape culture through music, fashion, art, skateboarding, raves, photography and community.”

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Continuing and harping on the raison d’etre of the exhibition she said, “Young, Wild and Free exists to celebrate Nigerian youth while also creating a platform that supports and amplifies them.”