Culture

Africa Magic unveils new brand identity on cultural diversity

Published

3 years ago

October 3, 2023

To mark its 20th anniversary, Africa Magic has unveiled a new brand logo and identity colours for each of the seven Africa Magic channels.

“As part of Africa Magic’s 20th anniversary celebrations, we are unveiling a new Africa Magic logo with unique colours for each of the seven Africa Magic channels available on DStv and GOtv. The new look and feel takes effect from October 1, which marks the 63rd Independence Day celebration of Nigeria,” Busola Tejumola, executive head, content and West Africa Channels, MultiChoice West Africa, said in a statement on Sunday.

According to her, changes made to the Africa Magic channels represented the beauty, spirit, peculiarity, and diversity of cultures on the African continent.

“We have had two decades of impactful storytelling and growth with our audience at the heart of this journey. The new logo and colours of Africa Magic channels represent the tenacity, creativity, enthusiasm, warmth, harmony, happiness, inspiration, and hope among the diverse cultures on the African continent,” she said.

Africa Magic, which started with one channel in 2003, has grown to a chain of seven channels: Africa Magic Showcase, Africa Magic Urban, Africa Magic Family, Africa Magic Yoruba, Africa Magic Igbo, Africa Magic Hausa, and Africa Magic Epic within the last two decades.

With over 30,000 original content hours, and an estimated one million viewers daily, Africa Magic has established itself as the reliable home of high-quality family entertainment in Africa.

“As we celebrate this milestone, Africa Magic looks forward to more decades of providing quality entertaining content for our esteemed audiences with a commitment to telling unique and authentic African stories that depict the everyday realities of Africans, for the African and global audiences,” Tejumola said.

As part of Africa Magic’s 20th anniversary celebration, MultiChoice Nigeria has also announced a birthday gift to all subscribers by offers; an open window to the Africa Magic Showcase channel to DStv Compact and GOtv Supa+ subscribers from October 1.

The company explained in a statement that GOtv Supa+ customers will gain access to a rich variety of content available on Africa Magic Showcase, which was previously available to customers on DStv Compact plus and Premium packages. To mark its 20th anniversary, Africa Magic has unveiled a new brand logo and identity colours for each of the seven Africa Magic channels.

According to her, changes made to the Africa Magic channels represented the beauty, spirit, peculiarity, and diversity of cultures on the African continent.

With over 30,000 original content hours, and an estimated one million viewers daily, Africa Magic has established itself as the reliable home of high-quality family entertainment in Africa.

Up Next

Adamawa Govt to turn Kiri water dam into holiday resort – Commissioner

Don't Miss

Oyo Solicits Partnership in Tapping Tourism Potential

Click to comment

Culture

WAKE UP! Art Exhibition Returns for a Second Act

Published

3 weeks ago

August 27, 2026

Mariam Balogun

The contemporary art and photography exhibition “Wake Up!” is back again for a second edition.

Curated by Awele Onwordi, Wake Up! 2 exhibition pays homage to the Nigerian youth and burgeoning street culture which many of its contributing artists reference in their works.

Also read: Five rising stars battle for 2026 Headies Next Rated

Titled “Young, Wild, Free”, the exhibition celebrates the creativity, resilience, freedom and cultural influence found in Nigerian youth.

Taking aim at societal issues and economic concerns, the exhibit reflects the youth and their refusal to compromise or bow despite all the challenges stacked against them while charting youth culture through art, music, fashion, skateboarding, photography and community.

The exhibition will be held, once again, at the Angel and Muse Gallery at 25 Sumbo Jibowu street off Ribadu Road off Awolowo Road in Ikoyi.

It will open on Saturday 5 September 2026 and will run until 11 September 2026
This second edition which focuses on celebrating, nurturing and exploring artistic practices rooted in youth and street culture will feature works from DENCITY and SUPERGLIDER HOUSE.

Exhibiting artists include Ajilore Kehinde – their work is deeply influenced by Nigerian street culture and works of other artists like Slawn, Peters Ejiro, etc, Chuka Onwordi – graphic designer who embodies themes of death, melancholy and beauty in his works, ZIDYEP – Abuja based creative whose works move between digital and physical spaces through art, graphic design and air brushing , Franklyn Okoye – graphic designer and artist whose works explore themes of identity and hyper-reality, Awele Onwordi – founder & curator of WAKE UP and multidisciplinary artist whose practice spans character art, creative logo design, album covers and more , Oluchi Kogolo – digital illustrator whose work explores street culture, personality and storytelling through a raw and playful visual style and Kozetuo Apeji – multidisciplinary artists who work explores experimental approaches to problem solving through both digital and traditional art forms.

Commenting on the exhibition in her curatorial statement, Awele noted that “despite economic instability, limited opportunities and socio-political challenges, Nigerian youth continue to shape culture through music, fashion, art, skateboarding, raves, photography and community.”

Also read: Five rising stars battle for 2026 Headies Next Rated

Continuing and harping on the raison d’etre of the exhibition she said, “Young, Wild and Free exists to celebrate Nigerian youth while also creating a platform that supports and amplifies them.”