The annual World Twins Festival at Igbo-Ora, Oyo State, has the potential to generate over $1 million in revenue and create thousands of jobs, highlighting its untapped economic potential.

The annual World Twins Festival in Igbo-Ora, Oyo State, Nigeria, known globally as the “Land of Twins,” could generate over one million dollars in revenue and create more than 5,000 jobs if its full potential is harnessed, according to festival initiators, Taiwo and Kehinde Oguntoye.

As the most famous twins in African tourism, the Oguntoyes expressed their vision to elevate the festival’s profile and economic impact.

Also read: Oyo State Promotes Festival of Twins as Pathway to World Heritage Status

With its 2024 theme, *Twinning for Love, Unity, and National Economic Reorientation*, the festival celebrates Igbo-Ora’s remarkable multiple birth rate, where an estimated 10% of births are twins.

Drawing attendees from across Nigeria and beyond, the festival offers a unique social and cultural tourism experience, making it an unexploited economic opportunity for the state.

Oyo State Governor Seyi Makinde has backed the festival, pledging to improve infrastructure and enhance its status to meet UNESCO standards.

Governor Makinde noted the state’s commitment to making Igbo-Ora a globally recognised tourism site, boosting Nigeria’s tourism potential and attracting international visitors.

The proposed *World Twins Village*, scheduled for unveiling next year, is set to be the first of its kind, establishing Igbo-Ora as a prime cultural destination.

The village is anticipated to attract a vast array of twins and enthusiasts from around the world, with plans underway to register Igbo-Ora on the UNESCO World Heritage cultural site list.

A vibrant display of twin culture, the 2024 festival featured twins dressed in matching Ankara and other traditional Yoruba attire, further showcasing Igbo-Ora’s unique cultural identity.

The event, organised in collaboration with the Igbo-Ora Community Foundation, Ibarapa Central Local Government, and the Oyo State Government, has become a landmark celebration for the Yoruba community and a growing attraction for visitors worldwide.