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    SO&U elevates ARISE Agenda, paves way for transformation in Akwa Ibom

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    Akwa Ibom’s ARISE Agenda, a transformative blueprint that served as Governor Umo Eno’s cornerstone during the Gubernatorial Election, has achieved remarkable success, following a successful collaboration and strategic efforts of SO&U, an award-winning creative agency which played an instrumental role in crafting the brand identity, strategy, communications, launch, and marketing plan for this transformative initiative.

    Designed to elevate the Akwa Ibom State and its citizens by harnessing various pillars, The ARISE Agenda encompasses Agricultural Revolution, Tourism & Environmental Management, Rural Development, Women & Youth Empowerment, Infrastructural Maintenance & Advancement, Security Management, Quality Health Sector Management, Education, and Economic, Industrial & Social Advancement.
    These elements form the foundation upon which Governor Umo Eno seeks to transform the state into a hub of prosperity and development.

    Commenting on the initiative, Mr Udeme Ufot, the Group Chief Executive Officer of SO&U and Co-Chair of the THECS Policy Commission of the Nigerian Economic Summit Group (NESG), emphasised the agency’s commitment to collaboration and client involvement in every phase of development.

    According to the Group CEO, the project involved collaboration with a committee to address key considerations and ensure optimal representation that resonated with every Akwa Ibomite.

    Additionally, a team of Akwa Ibom music stars contributed to creating the ARISE theme song, while theatre art practitioners added a dramatic touch to bring the ARISE concept to life on stage.
    Senior Account Director, Brand Management at SO&U, Damilola Adeyemi, also highlighted the agency’s dedication to the project, with team members actively sharing insights and ideas.

    Noting the importance of conducting in-depth research among the people of Akwa Ibom to gain a profound understanding of their needs and expectations, Adeyemi said, “This research exposed us to understanding what needed to be done and how we should go about them. As we say at SO&U, it’s not just about creativity but “creativity that works.”

    “These led us to develop a brand identity that resonated with the people of Akwa Ibom and positioned ARISE as not just an idea from the governor but one that involves everyone.”

    Adeyemi also emphasised the importance of passing the torch to the people so they could take ownership of the ARISE Agenda. The brand identity, featuring human icons raising their hands, symbolized a united effort involving not just the Governor but every Akwa Ibomite.

    Additionally, the strategic use of the state’s colours in the logo further strengthened the connection with the people.

    “We adopted a multi-TA messaging approach. Understanding that different Akwa Ibomites are in different stages or phases of life, it was important to position the ARISE Agenda in a way each person can see how it relates to them in their natural space. We also ensured our messaging elicited a form of action,” Adeyemi said.

    According to Mr Raphael Edem, Senior Special Assistant to the Governor on Brand Management and Marketing, the State Government was confident to partner with SO&U on the project based on the Agency’s strong reputation for brand building and ideas marketing, and the success of the Agency’s previous collaborations with the state.

    Meanwhile, one of the significant challenges faced by the agency was crafting a brand identity that was not unique but also capable of inspiring action among Akwa Ibomites. To ensure success, the SO&U team adopted a collaborative approach, valuing feedback and constantly refining their strategies.

    The objectives for the ARISE Agenda launch were clear: to create brand awareness, educate the public, and foster a sense of ownership among Akwa Ibomites. SO&U achieved these goals by offering a unique guest experience that began with the arrival of guests, who were greeted by a brass band. To convey the ARISE Agenda’s core principles, a life-sized model of a train was deployed at the venue, representing a platform to support Akwa Ibomites. The train’s coaches symbolized the five aspirations of the Agenda.

    The creative agency also hosted an inclusive event, featuring a vox pop conducted before the main event, where the people shared their understanding and expectations of the ARISE Agenda.

    For brand education, guests engaged with a digital tool that tested their knowledge and rewarded their participation. Recognising the power of music as a communication tool, SO&U created an ARISE song that resonated with attendees, inspiring them to dance and be part of the initiative.

    A multi-channel marketing strategy, encompassing digital, traditional media (radio, billboards, print, and TV), PR, and experiential channels, was meticulously implemented to sustain awareness and education.

    The agency’s dedication to data-driven decision-making and responsiveness to Akwa Ibomites’ reactions ensured that the campaign was finely tuned to the needs and aspirations of the people. SO&U is also working on a project set to benefit both the government and Akwa Ibomites, further solidifying their commitment to the success of the ARISE Agenda.

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    Lagos State launches monthly landmark tours to boost tourism

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    Lagos monthly landmark tours

    Lagos State unveils monthly landmark tours to showcase cultural heritage and boost tourism, connecting the diaspora with the city.

     

    In a strategic move to spotlight its cultural heritage and strengthen its tourism sector, the Lagos State Government has introduced a new initiative: monthly landmark tours on both land and water.

    The tours aim to promote Lagos as a vibrant hub of culture, transportation, and tourism to a global audience.

    Idris Aregbe, the Special Adviser to the Lagos State Governor on Tourism, Arts, and Culture, announced the initiative during a hosting event for Nigerians in the diaspora and Lagos enthusiasts.

    The programme, themed “Lagos Tourism is Rising,” will be held monthly, allowing participants to explore the city’s iconic landmarks.

    According to Aregbe, the tours are designed to foster connections between Lagos and the Nigerian diaspora while showcasing the city’s historical and cultural richness.

    “Through this initiative, we aim to promote our cultural heritage and strengthen the bond between the diaspora community and Lagos.

    It offers an opportunity for everyone to admire scenic views, learn, and appreciate our rich cultural history,” Aregbe said in a statement on Sunday.

    The initiative also acknowledges the diaspora community’s significant contributions to Lagos’s economy and cultural celebrations.

    The inaugural tour provided an immersive experience, featuring a double-decker bus, a motorbike convoy, and Lagos Ride vehicles that navigated through key areas such as Ikoyi, Lekki, and Lagos Island.

     

    Participants visited renowned landmarks, including:

    • The J. Randle Centre for Yoruba Culture and History
    • Nike Art Gallery

     

    The tour concluded with a dinner, offering music, dance, and engaging conversations, leaving guests with memorable impressions of Lagos.

    The event attracted prominent figures, including Khadijat Omotayo, Personal Assistant to the President on Constituency Affairs, and Oluwatoyin Atekoja, Permanent Secretary of the Lagos Ministry of Tourism.

    This initiative underscores Lagos State’s commitment to tourism as a driver of economic growth. By providing an engaging platform for both locals and visitors, the government hopes to enhance Lagos’s reputation as a premier business and holiday destination.

    As the tours continue, they promise to bring global attention to Lagos’s cultural treasures while deepening connections with the Nigerian diaspora and admirers worldwide.

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    Cross River State Commissioner for Tourism, Arts, and Culture, Abubakar Robert Ewa, Passes Away

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    Abubakar Robert Ewa death Cross River tourism

    Cross River State Commissioner for Tourism, Arts, and Culture, Abubakar Robert Ewa, has passed away at the Arubah Specialist Hospital in Calabar.

     

     

    The Commissioner for Tourism, Arts, and Culture in Cross River State, Mr. Abubakar Robert Ewa, has passed away. Ewa died on Wednesday evening at the Arubah Specialist Hospital in Calabar, the state capital.

    At the time of this report, members of the Cross River State Executive Council and other aides to Governor Bassey Otu had gathered at the hospital to mourn with the bereaved family.

     

    Also read: Samuel Nwajagu makes history as First African Mister international winner

     

    Ewa had attended the state’s executive council meeting earlier that same day, presided over by Governor Otu, making his sudden passing all the more shocking to those who worked closely with him.

    Throughout his career, Ewa served in various important roles in Cross River State, including as Secretary and later Chairman of the Boki Local Government Council.

    He also served as Special Adviser on Community Relations and Secretary of the Anti-Deforestation Task Force.

    His death has left a significant void in the state’s leadership, and tributes have poured in from colleagues, friends, and members of the public.

    The state government and people of Cross River mourn the loss of a dedicated public servant who played an important role in the state’s development.

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    Governor Douye Diri defends relocation of Central Park, Cites modernisation efforts

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    Governor Douye Diri urban renewal Yenagoa

    Governor Douye Diri defends the relocation of Central Park in Yenagoa, highlighting the move as part of his urban renewal plan to modernise the state capital.

     

    Governor Douye Diri of Bayelsa State has strongly defended the recent relocation of the Central Park in Yenagoa, describing it as a key component of his administration’s urban renewal programme aimed at transforming the state capital into a modern city.

    Addressing the state executive council meeting at the Government House in Yenagoa, Diri explained that the centralisation of motor parks, such as the recent relocation of inter-state commercial transporters to the new state-owned transport terminal at Igbogene, was a crucial step in modernising the city.

    He stressed that this development aligns with global standards for urban growth and was necessary to ensure Yenagoa’s evolution into a modern metropolis.

    “Centralised motor parks are features of modern cities, which Yenagoa is gradually turning into,” Diri said. He also warned against the practice of touting around the terminal’s vicinity, reiterating that all travellers must go directly into the terminal for vehicle bookings and boarding.

    The Governor further emphasised the security benefits of the relocation, stating that the new terminal would help monitor passengers entering the state and curb criminal activities. “We have stopped those who come into Bayelsa to commit crimes with the movement to the new terminal,” he added.

    Diri highlighted his pride in the terminal’s success, noting, “I visited the new terminal and saw its beauty. This is what every modern society does.

    For those who play politics and are still criticising, I am very sorry for them. Bayelsans are however happy with what we have done.”

    The Governor also commented on the peaceful and crime-free Yuletide period, thanking security agencies for their collaborative efforts that ensured safety during the festive season.

    He expressed particular appreciation for dancehall star Enetimi Odon (Timaya), who held the annual Timaya Day concert on January 1, which attracted a large crowd of youths and highlighted the tourism potential of Bayelsa.

    “From what I saw, I believe there is hope for this country and our state. We all need to do what is right,” Diri reflected on the success of the event.

    In addressing an incident of violence in the Agbere community in Sagbama Local Government Area, the Governor praised the leadership for maintaining peace and assured that investigations into the murder of a chief in the area would continue to uncover those responsible.

    Diri’s statements underscore his ongoing efforts to modernise Yenagoa and promote security and tourism in Bayelsa, demonstrating a commitment to creating a safer, more developed environment for residents and visitors alike.

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