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Rite Foods Reiterates Support for Culture, Tourism

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Rite Foods Reiterates Support for Culture, Tourism

Indigenous food and beverage company, Rite Foods Limited has demonstrated support fo local culture at the just concluded Ojude Oba festival in Ogun state.

The Ojude Oba festival is a celebration peculiar to Ijebu indigenes of Ogun state and notorious for colourful display of cultural elements. Rite Foods which was one of the sponsors of the event explained its involvement in the historic festival, as being part of its commitments to promoting and preserving cultural heritage.

 

Also read: CRATFEX: Cross River unveils plans for agro-tourism festival, International Expo

 

The company also seized the occasion to connect with loyal fans from Yoruba dynasty, while refreshing and entertaining guests and tourists from across the globe with its soft drink variants.

Speaking on the initiative, Head of Corporate Affairs and Sustainability at Rite Foods, Mr. Ekuma Eze, expressed appreciation to Ijebu society for being a loyal host community to Rite Foods’ world-class factory at Ososa.

He explained that sponsorship of the festival was one of the ways the organisation enriches lives of indigenes.

He said, “The Ojude Oba Festival represents cherished norms and values of the Ijebu nation, a collective endeavor of their tradition and cultural activities that bind them together.

“We are indeed excited to be in the vanguard of preserving the identity and civilization of the Ijebu people, and to refresh guests with our array of unique brands comprising 13 variants of the Bigi Carbonated Soft Drink, our Premium drinking water, Sosa Fruit Drink with its five variants and Rite Spicy Beef, amongst others. These are produced with state-of-the-art infrastructure and modern technology.”

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OLOJO….Ile Ife’s September Gift To Culture

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OLOJO

By Halima Adaba,

 

It was a featubal if the people. It was for the anciebt town of Ile Ife, which the Yoruba race refards as the Source.

Also read: Olojo Festival 2026: Ooni Urges Leaders to Prioritise Citizens

And ut was a festivsl for the King, Arole Oduduwa, Oonirisa, Adeyeye Enitan Ogunwusi, Ojaja II.

And so between September 24 and 28th 2026, the annual featuval dazzjed in all its white glory.

Tge Monarch paid the traditional ancestral homage and offered propitiation as part of the sacred rites of the Olojo Festival.
It was a powerful expression of Yoruba heritage, spirituality, and enduring tradition.

Call it a collection of beautiful moments, faces, colours and cultural expressions.

Every frame tells a story.

Every face carries the energy.

Every moment keeps the heritage alive.

Undoubtedly one of the most sacred cultural celebrations in Ilé-Ifẹ̀. It marked a day associated with creation, thanksgiving, ancestral heritage, and the sacred appearance of the Ooni of Ife wearing the revered Aàrẹ crown.

There were also the devotees of the famed god of thunder – Sàngó who were hardly conspicuous at the festival.

Many other traditional groups came out with candor, showing a powerful expression of Yoruba cultural identity, spiritual devotion, and respect for the ancient traditions of Ilé-Ifẹ̀.

Devotees of Sàngó bekieved the ‘appearance’ of the god of thunder on Seotember 26th could be understood as a symbolic meeting of ancestral heritage, spiritual devotion, and the celebration of creation.

It was a moment when the sounds of drums, chants, and traditional praise poetry brought the history of the Yoruba people to life.

Although Olojo is closely associated with Ogun, the god of iron, and the sacred traditions of Ile-Ife, the presence of Sàngó devotees reflected the rich diversity of Yoruba spiritual heritage.

Also read: Olojo Festival 2026: Ooni Urges Leaders to Prioritise Citizens

As a participant enthused at the festival, “To witness Sàngó Olúkòso emerge on Olojo Festival day is to witness a living expression of history, identity, and ancestral pride.”

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WAKE UP! Art Exhibition Returns for a Second Act

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WAKE UP

The contemporary art and photography exhibition “Wake Up!” is back again for a second edition.

Curated by Awele Onwordi, Wake Up! 2 exhibition pays homage to the Nigerian youth and burgeoning street culture which many of its contributing artists reference in their works.

Also read: Five rising stars battle for 2026 Headies Next Rated

Titled “Young, Wild, Free”, the exhibition celebrates the creativity, resilience, freedom and cultural influence found in Nigerian youth.

Taking aim at societal issues and economic concerns, the exhibit reflects the youth and their refusal to compromise or bow despite all the challenges stacked against them while charting youth culture through art, music, fashion, skateboarding, photography and community.

The exhibition will be held, once again, at the Angel and Muse Gallery at 25 Sumbo Jibowu street off Ribadu Road off Awolowo Road in Ikoyi.

It will open on Saturday 5 September 2026 and will run until 11 September 2026
This second edition which focuses on celebrating, nurturing and exploring artistic practices rooted in youth and street culture will feature works from DENCITY and SUPERGLIDER HOUSE.

Exhibiting artists include Ajilore Kehinde – their work is deeply influenced by Nigerian street culture and works of other artists like Slawn, Peters Ejiro, etc, Chuka Onwordi – graphic designer who embodies themes of death, melancholy and beauty in his works, ZIDYEP – Abuja based creative whose works move between digital and physical spaces through art, graphic design and air brushing , Franklyn Okoye – graphic designer and artist whose works explore themes of identity and hyper-reality, Awele Onwordi – founder & curator of WAKE UP and multidisciplinary artist whose practice spans character art, creative logo design, album covers and more , Oluchi Kogolo – digital illustrator whose work explores street culture, personality and storytelling through a raw and playful visual style and Kozetuo Apeji – multidisciplinary artists who work explores experimental approaches to problem solving through both digital and traditional art forms.


Commenting on the exhibition in her curatorial statement, Awele noted that “despite economic instability, limited opportunities and socio-political challenges, Nigerian youth continue to shape culture through music, fashion, art, skateboarding, raves, photography and community.”

Also read: Five rising stars battle for 2026 Headies Next Rated

Continuing and harping on the raison d’etre of the exhibition she said, “Young, Wild and Free exists to celebrate Nigerian youth while also creating a platform that supports and amplifies them.”

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Isese Day 2026: Sotayo Gaga, Farulee Light Up Lagos Festival

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Isese Day

Isese Day 2026 brought colourful Yoruba celebrations to Lagos as Sotayo Gaga and Farulee joined the festivities and attracted attention from fans (more…)

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