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    New Yam Festival unites Nollywood stakeholders –AGN Boss



    The National President of Actors Guild of Nigeria (AGN), Emeka Rollas, has described the annual Nollywood New Yam Festival and Awards as a platform that unites stakeholders in the film industry.

    Rollas, who said this on Saturday at the closing ceremony of the 11th edition of the festival in Abuja, added that the festival also showcased Nigerian culture.According to him, celebrating the diversity of Nigeria’s rich cultures and traditional values at the annual fiesta is what binds stakeholders from different background in Nollywood together.



    ”Nollywood have played a major role in propagating, promoting the culture of Nigeria and indeed Africa in the last 20 years and it is in the same light that this event was conceptualised.

    “The reason for this New Yam Festival is that for the Igbo people, yam is the symbol of peace and togetherness, that is why this event becomes a tool for unity among stakeholders in our industry.
    “Abuja is the city of unity for Nigeria and we have decided to use yam as a symbol of unity for Nigeria, bringing all the tribes together under one umbrella.

    “This year is not different from what we have been doing over the last 10 years, but it is still another commemoration of this continual propagation of the culture and unity of our country.
    “I want to thank all the invitees and congratulate all those that will be giving an award today and people that have come to identify with Nollywood in this beautiful culture of ours,” he said.

    Chief Agility Onwurah, National Coordinator of the Festival, told the News Agency of Nigeria that the initiative was to present a platform where artistes as models and opinion leaders can promote Nigerian culture.
    He explained that the festival had evolved over the years into a rallying point for Nollywood stakeholders, fans and culture enthusiasts.
    He said that the festival was already a household name in the FCT, urging relevant stakeholders to support the organisers for its continuity.

    “This festival has joined us together because we now find out whether you are from the North,South, East or West, we are all one.
    “Every year, Nollywood people tend to look forward to meeting new people, royal fathers, politicians, so that we can talk because it helps us in our productions.
    “Each edition of the festival has always come better, and this is a testimony that people are proud of our culture and want to identify with it,” he said.

    Earlier, the Minister of Women Affairs, Mrs Uju Kennedy, thanked the organisers of the event for using culture to promote peaceful coexistence among Nigerians.

    “This is a symbol of unity because in all circumstances traditional celebrations are done in the villages but we brought it down to Abuja to unite the country so that everyone will participate,” she said.

    The high point of the event was the unveiling of the roasted yam, spiced with traditional delicacies and the presentation of awards to some industry stakeholders and supporters of Nollywood.

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    Globacom sponsors Ojude Oba 2024



    Globacom sponsors Ojude Oba 2024

    Digital telecommunications brand, Globacom, has again announced its sponsorship of the 2024 Ojude Oba Festival in Ijebu Ode, Ogun State.

    This was affirmed in an address delivered at the pre-event press conference held at the Awujale’s Palace in Ijebu Ode.

    Globacom’s representative, Kazeem Kaka, said the company was committed to uplifting Nigeria’s rich cultural heritage.

    Kaka said: “Our sponsorship of festivals is aimed at identifying with the cultures and traditions of the Nigerian people, being an indigenous company.

    “By sponsoring Ojude Oba and other Nigerian festivals with huge tourism potentials such as Ofala of Onitsha Kingdom, Globacom is helping to promote the cause of tourism in the country.”

    Globacom’s collaboration with the custodians of this festival, he explained, underscores the company’s commitment to the rich heritage of the nation, which is externalised through these festivals.

    He added: “It is our belief that our continued support for Ojude Oba will further strengthen the festival and entrench it as a world class carnival which will attract even more tourists from across the world.

    “We are convinced that this partnership will further foster a symbiotic relationship with immense benefits for both Globacom and Ijebuland.”

    The Chairman, Ojude Oba Planning Committee, Chief Olu Okuboyejo, lauded Globacom for its support for the epochal celebration, which he noted serves as a reminder of the historical antecedents of the Ijebu people.

    This year’s edition, with the theme: “Unity and Harmony in Ijebuland…The gift of Ojude Oba,” is the 18th sponsored by Globacom, which is the main supporter of the festival.

    Glo has established a reputation as the biggest corporate sponsor of cultural and traditional events in the country.

    Celebrated annually two days after the Islamic Eid El-Kabr festival, Ojude Oba is a social gathering where all divergent issues affecting the lives of the people in the community are addressed.

    It also serves as a cornerstone for the social, political and economic development of Ijebuland.

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    Rite Foods Limited Powers 2024 Ojude Oba Festival



    Rite Foods Limited, Nigeria’s leading food and beverage company, has restated its commitment to preserving Nigeria’s cultural heritage through sponsorship of the 2024 edition of the Ojude Oba Festival slated for Tuesday, 18th June 2024 in Ijebu Ode, Ogun State.

    At the World Press Conference unveiling the Ojude Oba Festival 2024, the Company’s Head of Marketing, Ms. Boma Harrison, affirmed that Rite Foods’ continuous sponsorship of the Ojude Oba Festival was a demonstration of its commitment to preserving and promoting the cultural values of its communities as a proudly Nigerian Company.

    “We are deeply committed to investing time, expertise, and resources in advancing locally relevant initiatives in our communities. We view culture as a vital part of who we are as individuals and as a people. As a socially responsible corporate citizen, our loyalty to His Royal Majesty, the Awujale and Paramount Ruler of Ijebuland, Alaiyeluwa Ọba (Dr) Sikiru Kayọde Adetọna, CFR, J.P, and commitment to the Ojude Oba Festival demonstrate our belief that promoting the interest of our communities is a collective responsibility. We are excited to be in the vanguard of preserving the identity and civilization of the Ijebu societies, fostering unity, and promoting social and cultural cohesion”, she said.

    In his address, the Chairman of the Ojude Oba Festival 2024 Planning Committee, Chief (Barr.) Olu B.Okuboyejo said the highlight of the event will include 90 Age Grade performances dubbed “Regberegbe,” both male and female, with the prizes for the winning team, and the first and second runners-up, and 25 families of warlords, showcasing their dexterity in a peaceful and orderly manner that depicts their past experience in warfare.

    He stated that the rich cultural heritage dates back to about two centuries and is widely cherished by the indigenes at home and in the diaspora. This year’s edition themed: ”Ojude Oba: Peace, Unity and Harmony, Our Gifts”, according to him, re-echoes the pristine objective of Ojude Oba, which is to foster unity and peaceful co-existence in the community.

    The festival will also serve as a unification of all sons and daughters of Ijebuland, and with a homage to the His Royal Majesty, Oba Sikiru Kayode Adetona, Ogbagba II, the Awujale of the Ijẹbu Kingdom, who in the past events, avowed that Ojude Oba brings about love, mutual understanding, and peaceful co-existence that defines what they stand for. Also, it enhances the area’s tourism potential, as it hosts visitors from other parts of the globe.

    The coordinator of the annual event, Chief (Dr.) Fassy Yusuf (Baagbimo of Ijebu), applauded Rite Foods and all sponsors for their unwavering support for the upcoming festival and for previous events, that have made the Ijebu nation popular in the country and beyond.

    The Commissioner for Culture and Tourism, Honourable Sesan Fagbayi, said the present administration felicitates with the Ijebu people as they celebrate the Ojude Oba Festival which serves as a unique forum for cultural and national development of the sons and daughters of the land.

    As in the previous editions, Harrison restated that Rite Foods will refresh and delight participants with its quality products to make the event memorable and exciting.

    With award-winning brands, Rite Foods’ consumer-centricity has been demonstrated through credible platforms and sponsorships that have earned it numerous awards which include the “Most Innovative Carbonated Soft Drink Brand of the Year” for the Bigi Brand, the “Most Outstanding Energy Drink in Consumer Engagement” for its number-one energy drink, the Fearless brand; “Best Value for Money – Carbonated Drink Brand 2023” for Bigi Cola; “Best Value for Money – Energy Drinks Brand 2023” for Fearless Energy Drink; and “Best Value for Money – Sausage Brand 2023” for Bigi Beef Sausage Roll.

    Also, the premium Sosa Fruit Drink won the “Outstanding New Product of the Year – Juice” in 2023, among others.

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    Shettima, Abiodun, others for Ojude Oba festival



    Shettima, Abiodun, others for Ojude Oba festival

    Vice President Kashim Shettima, Governor Dapo Abiodun of Ogun State, and the Minister of Culture, Art, and Creative Economy, Hannatu Musa-Musawa, among others, are expected to lead other eminent individuals and tourists to this year’s Ojude Oba Festival.

    The global festival, which showcases the rich cultural heritage and endowments of the people of Ijebuland, is celebrated every third day of Eid-el-Adha at Awujale’s pavilion.

    This year’s edition will be held on Tuesday, June 18.

    The Awujale and Paramount Ruler of Ijebuland, Oba Sikiru Adetona, is the chief host of this colourful event, during which over 100 age-grade groups of males and females (Regberegbes), decked in resplendent attire, pay annual homage to the traditional ruler.

    Speaking during a press briefing held on Tuesday at the Heritage Hall of Awujale’s palace, the Chairman of the Planning Committee for this year’s festival, Chief Olu Okuboyejo, described the annual festival as a gift of the Ijebu nation to Nigeria and the rest of the world, being an outstanding model in religious tolerance, coexistence, and harmony.

    Okuboyejo said that the theme of this year’s celebration is “Ojude Oba: Unity and Harmony, Our Gift.”

    The Chairman explained that “the theme is predicated on the relentless emphasis and unique characteristics of the festival that have earned the Ijebus so much acclaim in the promotion of sustainable unity, concord, peace, and harmony among the Ijebu populace.

    “Existence of harmony among people of diverse backgrounds plays a pivotal role in the growth and development of any society. It provides a viable basis and clear roadmap for social transformation, cultural liberty, and economic prosperity to thrive limitlessly.”

    He said that, as is tradition for the annual festival, Vice President Kashim Shettima has been chosen as the distinguished Nigerian guest of honour for this year’s celebrations.

    Okuboyejo said, “The Festival Committee is pleased to inform you that we expect to host the Vice President of the Federal Republic of Nigeria, His Excellency, Senator Kashim Shettima, as the Special Guest of Honour, alongside the Governor of Ogun State, Prince Dapo Abiodun, and his amiable consort, Mrs. Bamidele Abiodun.

    “We are also expecting the attendance of the Honourable Minister of Culture, Art, and the Creative Economy, Barrister Hannatu Musa-Musawa, among others.”

    Speaking on the essence of the celebration, Okuboyejo said that the annual festival is not only about the flamboyant parade of culture and tradition by Ijebu sons and daughters, who usually appear in their magnificent cultural attire.

    He disclosed that the festival also provides the Ijebu people and visitors the opportunity to supplicate to the Almighty God, take stock of their activities, embark on self-help projects, and reunify with family members and acquaintances.

    Okuboyejo said the festival equally boosts commerce and trade in its entirety, as commercial and trading activities are at their peak before, during, and immediately after the festival, saying that the festival touches every sphere of life in Ijebuland and its environs.

    Speaking during the briefing, the Commissioner for Culture and Tourism in the state, Mr. Sesan Fagbayi, described the annual festival as a unique forum for mobilizing the convergence of Ijebu sons and daughters for the socio-economic development of Ijebuland, Ogun State, and the nation at large.

    Fagbayi said that the state government will always support the hosting of the festival because it has, over the years, fostered the promotion of unity among the indigenes of the state and all stakeholders, as well as promoting the tourism and cultural value chain of Nigeria to the outside world.

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