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New Yam Festival unites Nollywood stakeholders –AGN Boss

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The National President of Actors Guild of Nigeria (AGN), Emeka Rollas, has described the annual Nollywood New Yam Festival and Awards as a platform that unites stakeholders in the film industry.

Rollas, who said this on Saturday at the closing ceremony of the 11th edition of the festival in Abuja, added that the festival also showcased Nigerian culture.According to him, celebrating the diversity of Nigeria’s rich cultures and traditional values at the annual fiesta is what binds stakeholders from different background in Nollywood together.

 

 

”Nollywood have played a major role in propagating, promoting the culture of Nigeria and indeed Africa in the last 20 years and it is in the same light that this event was conceptualised.

“The reason for this New Yam Festival is that for the Igbo people, yam is the symbol of peace and togetherness, that is why this event becomes a tool for unity among stakeholders in our industry.
“Abuja is the city of unity for Nigeria and we have decided to use yam as a symbol of unity for Nigeria, bringing all the tribes together under one umbrella.

“This year is not different from what we have been doing over the last 10 years, but it is still another commemoration of this continual propagation of the culture and unity of our country.
“I want to thank all the invitees and congratulate all those that will be giving an award today and people that have come to identify with Nollywood in this beautiful culture of ours,” he said.

Chief Agility Onwurah, National Coordinator of the Festival, told the News Agency of Nigeria that the initiative was to present a platform where artistes as models and opinion leaders can promote Nigerian culture.
He explained that the festival had evolved over the years into a rallying point for Nollywood stakeholders, fans and culture enthusiasts.
He said that the festival was already a household name in the FCT, urging relevant stakeholders to support the organisers for its continuity.

“This festival has joined us together because we now find out whether you are from the North,South, East or West, we are all one.
“Every year, Nollywood people tend to look forward to meeting new people, royal fathers, politicians, so that we can talk because it helps us in our productions.
“Each edition of the festival has always come better, and this is a testimony that people are proud of our culture and want to identify with it,” he said.

Earlier, the Minister of Women Affairs, Mrs Uju Kennedy, thanked the organisers of the event for using culture to promote peaceful coexistence among Nigerians.

“This is a symbol of unity because in all circumstances traditional celebrations are done in the villages but we brought it down to Abuja to unite the country so that everyone will participate,” she said.

The high point of the event was the unveiling of the roasted yam, spiced with traditional delicacies and the presentation of awards to some industry stakeholders and supporters of Nollywood.

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Culture

OLOJO….Ile Ife’s September Gift To Culture

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OLOJO

By Halima Adaba,

 

It was a featubal if the people. It was for the anciebt town of Ile Ife, which the Yoruba race refards as the Source.

Also read: Olojo Festival 2026: Ooni Urges Leaders to Prioritise Citizens

And ut was a festivsl for the King, Arole Oduduwa, Oonirisa, Adeyeye Enitan Ogunwusi, Ojaja II.

And so between September 24 and 28th 2026, the annual featuval dazzjed in all its white glory.

Tge Monarch paid the traditional ancestral homage and offered propitiation as part of the sacred rites of the Olojo Festival.
It was a powerful expression of Yoruba heritage, spirituality, and enduring tradition.

Call it a collection of beautiful moments, faces, colours and cultural expressions.

Every frame tells a story.

Every face carries the energy.

Every moment keeps the heritage alive.

Undoubtedly one of the most sacred cultural celebrations in Ilé-Ifẹ̀. It marked a day associated with creation, thanksgiving, ancestral heritage, and the sacred appearance of the Ooni of Ife wearing the revered Aàrẹ crown.

There were also the devotees of the famed god of thunder – Sàngó who were hardly conspicuous at the festival.

Many other traditional groups came out with candor, showing a powerful expression of Yoruba cultural identity, spiritual devotion, and respect for the ancient traditions of Ilé-Ifẹ̀.

Devotees of Sàngó bekieved the ‘appearance’ of the god of thunder on Seotember 26th could be understood as a symbolic meeting of ancestral heritage, spiritual devotion, and the celebration of creation.

It was a moment when the sounds of drums, chants, and traditional praise poetry brought the history of the Yoruba people to life.

Although Olojo is closely associated with Ogun, the god of iron, and the sacred traditions of Ile-Ife, the presence of Sàngó devotees reflected the rich diversity of Yoruba spiritual heritage.

Also read: Olojo Festival 2026: Ooni Urges Leaders to Prioritise Citizens

As a participant enthused at the festival, “To witness Sàngó Olúkòso emerge on Olojo Festival day is to witness a living expression of history, identity, and ancestral pride.”

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Festivals

Olojo Festival 2026: Ooni Urges Leaders to Prioritise Citizens

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Olojo Festival 2026

Olojo Festival 2026: Ooni Adeyeye Ogunwusi urges Nigerian leaders to prioritise citizens’ welfare, unity and national development (more…)

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Events

Vibrant Victoria Island Carnival Lights Up Lagos

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Lagos

Vibrant Victoria Island Carnival closed its maiden week in Lagos, mixing parade, music and markets to push tourism and small business trade (more…)

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