Culture
National Theatre GM Seeks More Investment In Cultural Tourism
Published
2 years agoon
By
Lanre
The General Manager, National Arts Theatre, Tola Akerele, has called for more investment in cultural tourism, creative industries, and multicultural education to further leverage Nigeria’s diversity.
Akerele made the call on Tuesday in Lagos at a World Cultural Day celebration organised by the National Theatre in collaboration with the National Association of Nigerian Theatre Arts Practitioners (NANTAP).
The theme of the programme is “Harnessing Cultural Diversity to foster Unity and drive Economic Growth in Nigeria”.
“Cultural diversity is not a liability; it’s an asset waiting to be adequately harnessed.
“By embracing our diversity, we position Nigeria as a global leader – a hub of creativity and ingenuity.”
She highlighted the creative industry’s significant contribution to Nigeria’s GDP, citing the sector’s impressive figures from 2023.
“The creative industry, particularly motion picture and music recording, accounted for roughly N154 billion (approximately 197.6 million U.S. dollars) of Nigeria’s GDP in 2023.
“This figure demonstrates the sector’s vital role in Nigeria’s overall economic landscape,” she said.
According to Akerele, Nigeria’s cultural wealth is a testament to the resilience, creativity, and ingenuity of its people.
“We must recognise and celebrate our differences, rather than allowing them to divide us,” she said.
She emphasised the importance of promoting intercultural dialogue, celebrating Nigeria’s cultural heritage, and exploring ways to harness diversity for economic growth.
Renowned Playwright and Theatre Director, Ben Tomoloju, highlighted the importance of multiculturalism in promoting entrepreneurship and innovation in Nigeria.
The playwright defined multiculturalism as “the state of a society or the world in which there exists numerous distinct ethnic and cultural groups seen to be politically relevant.”
Tomoloju urged stakeholders in the cultural industry to explore the potential of Nigeria’s diverse cultural heritage and optimise its commercial benefits.
“I encourage the community of culture producers to take stock of extant manifestations of the Nigerian cultural industry and assess their potential use-value.”
According to him, the democratisation of culture is essential for widening the space for participation of the people in organised cultural life.
Tomoloju emphasised Nigeria’s rich cultural heritage, with over 370 ethnic groups, each with its own language and cultural peculiarities.
He acknowledged organisers of the event for their efforts in promoting Nigerian culture.
He also recognised the National Theatre as a legacy of Nigeria’s most ambitious and globally celebrated cultural event-FESTAC 77.
Akonitv reports that the event featured a vibrant celebration of Nigerian culture, with performances, exhibitions, and discussions showcasing the country’s rich cultural heritage.
Guests included dignitaries, cultural icons, and stakeholders from the creative industry.
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By Halima Adaba,
It was a featubal if the people. It was for the anciebt town of Ile Ife, which the Yoruba race refards as the Source.
Also read: Olojo Festival 2026: Ooni Urges Leaders to Prioritise Citizens
And ut was a festivsl for the King, Arole Oduduwa, Oonirisa, Adeyeye Enitan Ogunwusi, Ojaja II.
And so between September 24 and 28th 2026, the annual featuval dazzjed in all its white glory.
Tge Monarch paid the traditional ancestral homage and offered propitiation as part of the sacred rites of the Olojo Festival.
It was a powerful expression of Yoruba heritage, spirituality, and enduring tradition.
Call it a collection of beautiful moments, faces, colours and cultural expressions.
Every frame tells a story.
Every face carries the energy.
Every moment keeps the heritage alive.
Undoubtedly one of the most sacred cultural celebrations in Ilé-Ifẹ̀. It marked a day associated with creation, thanksgiving, ancestral heritage, and the sacred appearance of the Ooni of Ife wearing the revered Aàrẹ crown.
There were also the devotees of the famed god of thunder – Sàngó who were hardly conspicuous at the festival.
Many other traditional groups came out with candor, showing a powerful expression of Yoruba cultural identity, spiritual devotion, and respect for the ancient traditions of Ilé-Ifẹ̀.
Devotees of Sàngó bekieved the ‘appearance’ of the god of thunder on Seotember 26th could be understood as a symbolic meeting of ancestral heritage, spiritual devotion, and the celebration of creation.
It was a moment when the sounds of drums, chants, and traditional praise poetry brought the history of the Yoruba people to life.
Although Olojo is closely associated with Ogun, the god of iron, and the sacred traditions of Ile-Ife, the presence of Sàngó devotees reflected the rich diversity of Yoruba spiritual heritage.
Also read: Olojo Festival 2026: Ooni Urges Leaders to Prioritise Citizens
As a participant enthused at the festival, “To witness Sàngó Olúkòso emerge on Olojo Festival day is to witness a living expression of history, identity, and ancestral pride.”

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The contemporary art and photography exhibition “Wake Up!” is back again for a second edition.
Curated by Awele Onwordi, Wake Up! 2 exhibition pays homage to the Nigerian youth and burgeoning street culture which many of its contributing artists reference in their works.
Also read: Five rising stars battle for 2026 Headies Next Rated
Titled “Young, Wild, Free”, the exhibition celebrates the creativity, resilience, freedom and cultural influence found in Nigerian youth.
Taking aim at societal issues and economic concerns, the exhibit reflects the youth and their refusal to compromise or bow despite all the challenges stacked against them while charting youth culture through art, music, fashion, skateboarding, photography and community.
The exhibition will be held, once again, at the Angel and Muse Gallery at 25 Sumbo Jibowu street off Ribadu Road off Awolowo Road in Ikoyi.
It will open on Saturday 5 September 2026 and will run until 11 September 2026
This second edition which focuses on celebrating, nurturing and exploring artistic practices rooted in youth and street culture will feature works from DENCITY and SUPERGLIDER HOUSE.
Exhibiting artists include Ajilore Kehinde – their work is deeply influenced by Nigerian street culture and works of other artists like Slawn, Peters Ejiro, etc, Chuka Onwordi – graphic designer who embodies themes of death, melancholy and beauty in his works, ZIDYEP – Abuja based creative whose works move between digital and physical spaces through art, graphic design and air brushing , Franklyn Okoye – graphic designer and artist whose works explore themes of identity and hyper-reality, Awele Onwordi – founder & curator of WAKE UP and multidisciplinary artist whose practice spans character art, creative logo design, album covers and more , Oluchi Kogolo – digital illustrator whose work explores street culture, personality and storytelling through a raw and playful visual style and Kozetuo Apeji – multidisciplinary artists who work explores experimental approaches to problem solving through both digital and traditional art forms.

Commenting on the exhibition in her curatorial statement, Awele noted that “despite economic instability, limited opportunities and socio-political challenges, Nigerian youth continue to shape culture through music, fashion, art, skateboarding, raves, photography and community.”
Also read: Five rising stars battle for 2026 Headies Next Rated
Continuing and harping on the raison d’etre of the exhibition she said, “Young, Wild and Free exists to celebrate Nigerian youth while also creating a platform that supports and amplifies them.”
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