NANTA and Eko Hotel have signed a marketing contract to promote Nigeria’s cultural tourism, focusing on the Theatre of Lights Xtmas holiday offering.

In a landmark development, the National Association of Nigeria Travel Agencies (NANTA) has signed a lucrative marketing contract with Eko Hotel, one of Nigeria’s premier luxury hospitality brands.

This partnership, announced in Lagos, aims to upscale Eko Hotel’s cultural tourism experience, with a particular focus on its signature “Theatre of Lights” event during the Christmas season.

The cultural carnival event, themed “Cultural Carnival Offerings,” will feature a blend of musical theatres, circus performances, magical shows, grand carnival processions, and more.

Also read: Eko Hotels & Suites to boost local tourism with Tropical Christmas Wonderland

Over the past three years, Eko Hotel’s African Xtmas Santa experience has attracted thousands of visitors, growing from 350 attendees to 4,000 guests.

NANTA President, Mr Yinka Folami, expressed confidence that the association’s marketing reach would elevate the event further.

He emphasised that cultural tourism can provide Nigeria with a much-needed economic boost. He also announced plans to showcase the Eko Hotel Theatre of Lights at the World Travel Market in London.

Eko Hotel’s General Manager, Ghassan Fadoul, highlighted the importance of cultural tourism, noting that NANTA and Eko Hotel’s collaboration would help market Nigeria as a prime destination.

The hotel’s Sales Manager, Iyadunni Gbadebo, shared ambitions to break the trend of Nigerians seeking leisure holidays abroad, promoting Nigeria’s own unique cultural heritage instead.

The partnership marks a significant step forward for Nigeria’s cultural tourism industry, with NANTA committed to promoting the Xtmas Theatre of Lights globally.