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Lagos woos more for tourism, culture

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Lagos woos more for tourism, culture

Once again, Lagos is extending its excellence in commerce to tourism and culture with a nine-day festival expected to woo thousands of locals and visitors alike to the city later in the year.

The state, through its Ministry of Tourism Arts and Culture, is collaborating with the QDance Center to host Afropolis Lagos 2024.

The maiden edition of the nine-day festival will take place from October 26 to November 3, 2024 at the J.K Randle Centre for Yoruba Culture and History, Onikan, and its environ.

Speaking on the import of the festival at a recent Town Hall Meeting, Toke Benson-Awoyinka, Lagos State Commissioner for Tourism, Arts, and Culture, said that the event, which seeks to celebrate creativity and innovation, is aimed at transforming Lagos into a vibrant hub of artistic and technological excellence.

“The essence of Afropolis lies in its ability to bring together a diverse array of creative minds. Imagine the vibrant fusion of traditional and modern expressions that will be on display, from indigenous crafts to cutting-edge digital art.

“This melting pot of ideas and talents promises to be an unforgettable experience for both participants and attendees,” the commissioner said.

Explaining the choice of J.K Randle Centre for Yoruba Culture and History as the venue for the festival, she highlighted the historical significance of Onikan, which has long been a cultural hub, and hosting Afropolis here would be a fitting tribute to its legacy.

“The J.Randle Centre for Yoruba Culture and History, in particular, stands as a beacon of our rich heritage and offers the perfect backdrop for this celebration,” she said.

The essence of Afropolis festival, according to the commissioner, lies in its ability to bring together a diverse array of creative minds.

“Imagine the vibrant fusion of traditional and modern expressions that will be on display, from indigenous crafts to cutting-edge digital art. This melting pot of ideas and talents promises to be an unforgettable experience for both participants and attendees,” she assured.

On his part, Qudus Onikeku, head of the QDance Center, explained that Afropolis would showcase the whole gamut of creativity as well as transform Onikan’s main street and JK Randle Road, into a lively arts and tech assemblage.

Highlighting programmes of the nine-day event, Onikeku said Afropolis would feature among other things, pop up fashion stores, arts and craft market, live performances, street arts, street food, street vendors, music concerts, DJsets, master classes, meetings and networking.

“The rest are talks and round tables, gaming, innovation, exhibition, children playground and urban culture display,” he said.

According to him, Afropolis will also see a range of smaller break-outs as well as highly interactive sessions and master classes focused on topics across creative sectors.

“It is projected that Afropolis will attract more than 1,000 creatives and exhibitors from Arica and the diaspora.

“We also expect more than 20,000 visitors, buyers and delegates from Africa, the diaspora and the rest of the world.

“It provides a platform for young talents to showcase their ideas, and stimulate economic growth for local vendors, artisans and global African creatives to showcase their product or services.

“It will position Lagos as a hub for technology, creativity and innovation by leveraging the festival to showcase African advancements in art, tech, gaming, design, fashion and other creative fields,” Onikeku said.

The nine-day festival will culminate in a curated marketplace over the weekend, where participants will showcase their local and international innovations and works.

From a partner’s perspective, Blessing Azubike, senior programmes manager, CC Hub, one of the partners in the festival, expressed excitement being on the project, saying that her outfit is passionate about anything co-creation, which is what it is on board to do.

“We will be serving on the technology component of the gathering,” she noted.

Ajibade Adewale, group head, partnerships, Wema Bank, assured revellers of safety with their finances in the course of business transactions during Afropolis carnival.

“We will ensure your transaction is taken care of digitally, we are also there to guarantee that your money is safe with CC Hub because we are partnering with them as well,” Adewale said.

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