Kayokayo culture commerce initiative links Epe’s heritage with fresh fish sales, as Lagos promotes local trade and cultural identity through doorstep delivery

In celebration of the annual Kayokayo Festival in Epe, the Lagos State Government has introduced a fresh Kayokayo culture commerce initiative that blends tradition with economic impact.

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Mr Idris Aregbe, Special Adviser to the Governor on Tourism, Arts and Culture, revealed the plan on Wednesday in his Alausa office. He described the project as a strategic step toward cultural preservation and economic growth.

“This is a unique initiative aimed at promoting local commerce, showcasing indigenous resources, and strengthening the connection between culture and commerce,” Aregbe stated.

As part of the rollout, residents of Ajah, Lekki, and Victoria Island can now order premium fresh fish from the Epe Fish Market with free doorstep delivery. Varieties include Tilapia, Barracuda, Red Snapper, Sona Fish, and more.

Orders will be accepted from 8:00 a.m. to 3:00 p.m. on Friday, 25 July 2025, via phone numbers 0802 901 9111 and 0916 642 8236. Same-day delivery is guaranteed within the designated zones at no extra cost.

According to a statement by Adeoti Sobowale, Deputy Director, Public Affairs (MTAC), the initiative highlights the state’s commitment to empowering local economies while celebrating cultural identity.

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The Kayokayo Festival remains a key event in Epe’s cultural calendar, featuring traditional processions, food showcases, and performances that connect generations through heritage.